Social Media E-Commerce

Madison Marshall

804-***-****, *******.*****.********@*****.***

Professional Summary

Dynamic professional with expertise in e-commerce, account management, and marketing, leveraging 2+ years of experience to drive product visibility and customer engagement. Proficient in Salesforce, Facebook Ads, and project management, demonstrating a strong ability to enhance digital platforms and streamline operations. Passionate about innovative solutions and building robust customer relationships for sustained business growth.

Employment history

Content Creator

Freelance / DJ Carr/ 2025

Created, scheduled, and managed engaging Instagram content to promote DJ performances, mixes, and events.

Produced short-form video clips, reels, and graphics using tools like Canva, CapCut, or Adobe Premiere.

Brand Ambassador Various Brands

Freelance/Contract 2025

Working with Collective Festival Management and Surge Marketing representing brands including North Coast Music Festival, High Tide Music Festival, S2O Festival, Palm Tree Music Festival, Same But Different Music Festival, Kn?where Music Festival, and Metamorphosis Music Festival at events and social media campaigns.

Promoted festivals/shows and drove customer engagement through content creation.

Versona Product Coordinator/e-commerce, January 2024-Present

The Cato Corporation, Charlotte, North Carolina

Coordinate product launches for timely website updates, ensuring accurate data and presentation.

Collaborate with merchandising to enhance product visibility and customer engagement.

Monitor competitor strategies to inform innovative product presentation and functionality.

Oversee product image quality and categorization to maintain high website standards.

Manage comprehensive product information system, including image quality control, categorization standards, and social media content approval for enhanced user experience.

Drive digital merchandising strategy through competitor analysis, trend implementation, and creative product presentation solutions for improved customer engagement.

Partner with cross-functional teams to execute Shop by Trend features, maintain advertising calendars, and ensure seamless product launches across e-commerce platform.

Optimize website merchandising through daily category monitoring, inventory tracking, and strategic product placement to enhance online shopping experience.

Account Manager, June 2022-June 2023

Spot Freight Inc., Charlotte, North Carolina

Manage client accounts, ensuring timely freight delivery and smooth operations.

Develop strong business relationships, leading to successful client onboarding.

Conduct market analysis to quote competitive freight rates, optimizing margins.

Negotiate carrier contracts, enhancing operational efficiency and cost-effectiveness.

Orchestrated comprehensive market research and rate analysis to secure optimal freight lanes, while developing and maintaining a robust client portfolio through targeted outreach.

Developed effective prospecting strategies combining LinkedIn research, targeted email campaigns, and personalized outreach to identify and secure new business opportunities.

Marketing Manager, January 2021- April 2021

South Carolina Renewable Energy Commission, Columbia, South Carolina

Developed engaging Facebook ads, enhancing brand visibility and audience engagement.

Crafted informative solar energy brochure, aiding in customer education.

Implemented strategic marketing solutions through market research and audience targeting, enhancing brand visibility in the renewable energy space

Developed and executed multi-channel marketing strategies, including website optimization, content creation, and contract management for solar energy products

Streamlined digital marketing ecosystem by integrating social media campaigns with website redesign, driving substantial growth in renewable energy sector engagement

Education

Bachelor of Science in Retail Management, Minor in Advertising and Public Relations, August 2018-May 2022

University of South Carolina-Columbia, Columbia, SC

GPA: 3.8

Skills

Proficient in Salesforce, Hubspot, Keyhole, LPF, Microsoft, Excel, Facebook ads, celerant, project management, e-commerce, digital marketing, customer relations, sales, and communication.

Activities

Alumni of Kappa Delta Sorority at the University of South Carolina- Columbia

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