Digital Marketing Performance

Personal Information

Single, ** years old, Father.

Contact

Av. Comandante Sampaio - 414

- Km18 - Osasco/SP

+551********** (Mobile)

*******.****@*****.***

https://www.linkedin.com/in/adrianoriva

(LinkedIn)

Main Competencies

• Affiliate Management

• Traffic Management

• Content Marketing

• Performance Marketing

• Digital Strategies

• Client Relationships

• New Business and

Partnerships

Academic education

• Technologist in Commercial

Management, Administration

- (2010 - 2011) - Uninove -

Universidade Nove de Julho

Certifications

• English Speaking - C2

• AI-Powered Shopping ads

Certification

• Google Analytics Advanced

• Consumer Analysis: Practices

and Tools

• Fundamentals of Generative

Artificial Intelligence

• Google Tag Manager

Fundamentals

• Lifelong Learning

• Marketing Funnel Fundamentals

• Fundamentals of Digital Marketing

Events

• Afiliados Brasil - 2021

Adriano Riva

Business Development Manager Affiliate Marketing Content Marketing

Osasco, São Paulo, Brasil

Resume

Digital Marketing professional with over 10 years of experience, specializing in performance marketing, paid media, and affiliate management. Over the past years, I’ve focused on the iGaming industry, leading acquisition and retention strategies, managing CPA, RevShare, and hybrid partnerships. I work closely with influencers, SEO publishers, and strategic partners across LATAM. Graduated in Business Management (Uninove, 2011), I continuously improve through certifications in SEO, CRM, and conversion strategies. I’ve represented Brazino777 at major events like SBC Summit and SiGMA, strengthening our network and market presence. Data-driven, results-oriented, and passionate about creating long-term value through digital strategy and meaningful partnerships.

Experiences

Brazino777

Affiliate Research Manager

May/2024 - Present

São Paulo, Brasil

Traffic and affiliate performance management in iGaming campaigns; Active prospecting, negotiation, and onboarding of new partners; Retention and loyalty strategies for key affiliates, with focus on LTV and ROI; KPI analysis, conversion funnel monitoring, and approval of marketing creatives; Participation in international events such as SBC Summit and SiGMA, where I built valuable connections with affiliates, networks, and key industry players. IPmedia

Traffic & Affiliate Coordinator

Jul/2023 – Dez/2023

São Paulo, Brasil

Traffic management; Hiring and managing programmatic media platforms, prospecting for affiliates and new partnerships for the affiliation program on the MeuPatrocionio.com website; Implementation of mobile strategy; Integration, implementation and coordination of the mobile project. Afilio

New Business Affiliate Manager

Out/2022 – Mai/2023

São Paulo, Brasil

Prospecting for new partnerships; Online traffic management for campaigns in Brazil and LATAM; Negotiation and relationship with the affiliate network; Analysis and approval of advertising pieces; Constant control of investments and profitability. Analysis of key KPIs. Indoleads.com

Affiliate Manager

Jul/2022 – Out/2022

São Paulo, Brasil

Online traffic management for campaigns in Brazil, Latam and Europe; negotiation and relationship with the affiliate network; analysis and approval of advertising pieces; approval of email marketing shots; shooting schedule management; constant monitoring and control of investments and profitability.

Pinup Digital

Senior Account Manager

Out/2020 – Mai/2022

São Paulo, Brasil

Prospecting for new partnerships; monitoring email marketing campaign metrics; implementation, tracking monitoring of KPI's; relationship and management of partnerships with performance agencies and affiliation networks in Brazil and Europe; Supervision of projects in multifunctional collaboration.

Testosterona Blog

Redator

Jun/2020 – Fev/2022

São Paulo, Brasil

Preparation of agendas; Interviews with personalities from the adult market; Searches for relevant topics on Google Trends; SEO optimization in posts. B4B Ventures

Head of Affiliation

Out/2016 – Ago/2020

São Paulo, Brasil

Negotiation and relationship with clients and agencies; online traffic management for campaigns in Brazil; negotiation and relationship with the affiliate network; analysis and approval of advertising pieces; approval of email marketing shots; shooting schedule management; constant monitoring and control of investments and profitability. ActualSales

Traffic Manager

Jul/2015 – Out/2016

São Paulo, Brasil

Support to business managers in generating online traffic for all Agency campaigns; Online traffic management for campaigns in Brazil and Latin America; Negotiation and relationship with the affiliate network; Negotiation and relationship with clients and agencies; Analysis and approval of advertising pieces with the client; Approval of email marketing shots; Shooting schedule management; Constant monitoring and control of investments and profitability.

Contact this candidate