Lara Cardona Phone: 224-***-**** Email: *************@*****.***
EDUCATION
Bachelor of Science in Marketing University of Missouri August 2021- May 2025 CERTIFICATIONS
Digital Marketing Certificate, Google Analytics Certificate, HubSpot Social Media Marketing Certificate 2025 SKILLS
• Working knowledge of Canva, Basecamp and Excel
EXPERIENCE
Moose Toys, El Segundo, California
Marketing Intern May 2024 – July 2024
• Supported Brand Managers in executing marketing campaigns for top-selling toy lines
• Assisted with social media research and community management; created and delivered a marketing presentation targeting Gen Z and niche audiences based on current trends
• Assisted in coordinating the company’s Sales Summit, contributing to the planning and execution of events
• Assembled and distributed influencer boxes, increasing brand visibility and partnerships
• Maintained campaign initiatives for multiple products and brands Harlem Irving Companies., Norridge, Illinois
Marketing Intern May 2023 – August 2023
• Supported Senior Marketing Director and Social Media Specialist in the execution of successful marketing strategies for the Harlem Irving Plaza shopping center
• Coordinated and executed popular social media contests increasing engagement on platforms such as Instagram
• Designed a new tenant information brochure and assisted in creating and proofreading a 16-page mailer sent to 180,000 customers
• Prepared and proofread various on-mall materials, as well as reports for Marketing meetings
• Engaged with over 100 tenants to secure their participation in various marketing initiatives Willie’s Fieldhouse, Columbia, Missouri
Bartender December 2023 – May 2025
Server August 2022 – December 2023
• Delivered exceptional customer service in a fast-paced environment, assisting hundreds of guests per shift
• Consistently achieved the highest sales during each shift
• Trained new employees, contributing to team cohesion and efficiency
• Promoted drink specials and new menu items, increasing guest engagement and revenue VOLUNTEER WORK AND ACTIVITIES
Alpha Phi Sorority
Director of Chapter Facilities January 2023 – December 2023
• Managed housing tasks and communicated housing related issues to House Director and members Homecoming Blood Drive Liaison September 2023 – October 2023
• Coordinated volunteers, managed registration, and communicated event details to increase participation Greek Week Blood Drive Liaison January 2023 – April 2023
• Organized volunteers and managed blood drive schedule, resulting in a high turnout and successful event Housing Committee September 2021 – May 2022
• Optimized inventory processes, ensuring accurate documentation for the transition to the new house Greek Week Service Liaison February 2022 – April 2022
• Coordinated volunteer efforts and fundraising activities to support children in need, raising funds for extracurricular activities and camp fees.