Personal Care Email Marketing

Nicole L. Gratson

Beauty, Fashion & Lifestyle Copywriter, Writer/Editor, Blogger, Essayist, Author, and Columnist

“A Brand-Building Innovator”

Mobile: 310-***-****

Los Angeles, CA

**********@***.***

**********@*****.***

Let’s Stay Connected:

BEAUTY BLOG www.bargainbeautyforthebrokeassbitch.wordpress.com

INSTAGRAM @bargainbeautybitch

LEAD STAFF WRITER/EDITORIAL CONTENT MANAGER/COLUMNIST - GOGIRL WORLDWIDE MAGAZINE GoGirlMgz.com

SUBSTACK - @nicolegratson

COPYWRITER/WRITER/BRAND INNOVATOR EXPERIENCE:

Senior Beauty Copywriter/Email Marketing Copywriter American International Industries 3/21-Current

Conceptualize and write creative and inspiring product names, collection story copy, shade story copy, taglines, and headlines for NEW, emerging personal care and trendsetting beauty products for a myriad of legendary beauty and personal care brands, as well as occasional collaborations with major motion picture studios.

Write headline-heavy, short-form copy for store displays, print ads, packaging, posters, as well as digital platforms.

Develop strategic branding/messaging for new beauty brands, as well as re-messaging efforts for existing brands under the creative direction of various brand managers.

Write SEO-friendly landing pages for both new and exisiting brands.

Write all weekly email promos (including conversion-friendly, SMS platform copy) for AII’s beauty and personal brands, including helpful, “how-to” beauty and lifestyle tips under direction of email marketing manager.

Write product description copy for both web and print/packaging marketing collateral.

Write press releases to inform media when new and exciting brands, products, and entertainment-driven collaborations are launching.

*American International Industries oversees the development, execution, manufacturing, and marketing of on-demand makeup, hair, nail, men’s grooming, salon/personal care, lifestyle/fashion, and medical-grade skincare products across multiple, highly-recognizable, household brands.* Notable brands include Ardell Lashes, Punky Hair Colour, GiGi Spa, SalonPerfect, Bye Bye Blemish, China Glaze, Nail Tek, IBD Beauty, Hollywood Fashion Secets, Clubman, Woody’s Grooming, and others.

Senior Copywriter/Blog Writer Caledon Virtual Marketing Agency 6/21- Current

Conceptualize and write compelling and persuasive digitial web copy, brand storytelling, product/service descriptions, SEO-savvy landing pages, paid media, and Google ads/text copy for a growing roster of Beverly Hills-based, celebrity plastic surgeons.

Research and write informative, engaging, monthly blog posts for various Beverly Hills-based plastic surgeons, med-spas, and other high-profile clients/doctors within the competitive beauty, aesthetic, and wellness spaces.

Write short-form, share-worthy social media copy for plastic surgeons and aesthetics professionals with emphasis on Facebook, Twitter, Instagram, and LinkedIn platforms in an effort to engage exisiting customer base (as well as acquisition) and drive traffic.

Blog Writer/Copywriter Social Attraction Marketing Agency 11/20-Current

Research, write, and edit between 10 and 20 long-form blogs (750-1500 words) monthly for various beauty, med-spa, doctors, and specialists in the aesthetics, plastic surgery, weight loss, and wellness industries, respectively.

Conceptualize and write catchy, click-worthy E-blasts for renowned, Beverly Hills weight loss surgeons.

Copywriter Miage Skincare 4/23-6/23

Conceptualized, developed, and wrote complete re-branding/messaging for burgeoning, next-generation skincare line.

Wrote digital copy for Miage website, including comprehensive product descriptions, product how-to’s, key ingredients, helpful hints/pro tips, overview, landing pages, Google ads, and paid media.

Wrote all print marketing collateral, such as packaging and print ads.

Copywriter/Blog Writer Developlus Hair 5/21-10/21

Conceptualized and wrote persuasive, engaging copy for web, packaging, store displays, and other marketing collateral for long-standing haircare company specializing in developing and manufacturing popular, at-home hair color, haircare essentials, hair tools, and solutions.

Wrote occasional, short-form blog posts for various brands under the Developlus parent company, focusing on educational, helpful hints, “how-to” tips, and ingredient and trend spotlights.

Copywriter Dermaesthetics, Beverly Hills 12/21-3/22

Conceptualized, developed, and wrote complete re-branding/messaging for luxury, family-run, medical-grade skincare line based in Beverly Hills, California.

Wrote newsworthy press release for the line’s new, long-anticipated, “hyrbid” sunscreen innovation containing rare, skin-saving ingredients.

Lead Staff Writer/Editorial Content Manager/Columnist GoGirl Worldwide Magazine – GoGirlMgz.com 3/18-Current

Research, write, and edit engaging, inspiring, and internationally trending stories featuring amazing women currently making extraordinary strides in life, fashion, beauty, business, giving back, and beyond.

Research and write podcast concepts, scripts, advertorials, and other deliverables for a variety of multimedia platforms under the GoGirl Worldwide brand.

Write press releases for GoGirl’s “Pink Party” events, brand partnerships, buzz-worthy, on-brand sponsorships, and other newsworthy events that highlight this empowering, fun, female-forward power brand.

As Editorial Content Manager, pen a quarterly column/op-ed based on trending, hot-button issues in business, news, politics, finance, philanthropy, fashion, health/wellness, beauty, and beyond.

Beauty Senior Copywriter Rock Candy Beauty 12/18-Current

Conceptualize, ideate, and write compelling, catchy copy for fun, edgy, emerging airbrush makeup and skincare brand based in Southern California.

Copy tasks include: Brand messaging/verbal identity, SEO-rich blogs, website copy/landing pages, email marketing, headlines, video tutorial scripts, product descriptions, packaging, selling pages, and more copy needs.

Beauty Copywriter Incredible Marketing 3/20-Current

Freelance copywriter for Orange County-based marketing agency specializing in medical practices.

Copy deliverables include: landing pages, website copy, product descriptions, blogs, email marketing, and more.

Senior Copywriter Starmen USA 6/19-Current

Freelance digital branding copywriter for Hollywood-based agency specializing in branding and messaging for a wide variety of both burgeoning and established businesses.

Copy tasks include: market analysis research, brand messaging/verbal identity, conceptualizing and executing persuasive, compelling copy for websites/landing pages, SEO-rich blogs, email marketing, headlines, banners, and more.

Beauty Copywriter MD Glam/Dr. Cat 1/20-Current

Freelance beauty copywriter for renowned plastic surgeon-to-the-stars Dr. Cat.

Copy tasks include website pages, product descriptions, packaging, and SEO-rich blog articles.

Beauty Copywriter Karuna Skincare 6/19

Freelance copywriter for prestigious, Korean-based skincare brand specializing in unique, trendy skincare innovations.

Copy tasks include: website product descriptions and packaging copy.

Copywriter Adbeam Agency 11/19-Current

Freelance digital branding copywriter for integrative marketing agency representing beauty and lifestyle -based brands.

Wrote catchy, digestible copy for blogs, native advertising articles, direct response, and press releases.

Copywriter Personal Space MD 11/18-6/19

Freelance copywriter for Manhattan Beach-based home décor ecommerce brand specializing in authentic Asian aesthetic design.

Versatile copy deliverables include: Branding/messaging, website copy/landing pages, product descriptions, and SEO-rich, editorial “spotlight” articles based on each of the brand’s exclusive designers.

E-Commerce Beauty Copywriter Rivelle Pro Digital Agency 3/17-10/17

Write brand-building, SEO-rich, cutting-edge content for a wide variety of burgeoning beauty brands to be specifically featured on Amazon, with particular attention to strategic, online innovation, and ideation. Brands included: Mystic Tan, Mirabella Beauty, DermOrganics, Versa Spa, Eb5 Skincare, Norvelle Tanning Systems, Stephanie Mills, and more.

E-Commerce Sr. Beauty Copywriter/Content Strategist Integra Beauty, Inc. 3/17-1/20

Conceptualize, ideate, and write integrative and compelling marketing copy for Integra Beauty’s A-list, luxurious haircare line, L’Ange, including all landing pages, brand messaging, package copy, digital “call-to-action” banners, monthly/weekly e-blasts, share-worthy social media ads, click-worthy headlines, native advertising articles, email marketing sequences, holiday package descriptions, and SEO-rich blog articles.

E-Commerce Beauty Copywriter JB Cosmetics 3/17-3/17

Creator, ideator, and writer of eyelash extension pioneers JB Cosmetics’ LashFood and JB Lashes websites, respectively. Wrote brand messaging, company manifesto/mission statement, all landing pages, product descriptions, headlines, social media, and banner copy for both high-traffic, “Insta-fave” e-commerce sites.

Freelance Beauty Writer Creative Age Publications 4/17-1/18

Contributing freelance beauty writer for monthly Beauty Store Business Magazine, an information-rich periodical distributed to those in the beauty biz, including beauty supply store owners, beauty product purveyors, product developers, distributors, influencers, stylists, make-up artists, estheticians, spa owners, and others within the beauty industry. Write 1000+ word articles featuring product, ingredient, and trendsetting spotlights as assigned by the managing editor.

Copywriter – Home Decor Brand Jump Agency 2/17-2/18

Freelance copywriter of share-worthy, SEO-infused blog posts, designer spotlight magazine features, and e-commerce product description copy within the competitive and ever-evolving home décor space. Exciting, well-known brands include: Lamps Plus, Troy Lighting, Matthews Fan Co., David Trubridge, Aurora Lighting, SuperLight, California Cool Lighting, Y Lighting, and others.

E-Commerce Copywriter Fitoru.Com 7/17-12/17

Freelance copywriter of online and video testimonials, email marketing, and SEO-friendly blog articles for an exclusive, all-natural, plant-based weight loss alternative, including the brand’s other noteworthy health, wellness, and lifestyle products.

E-Commerce Sr. Beauty Copywriter/Content Strategist KashmereKollections.Com 7/16-11/17

Conceptualize, strategize, and write brand-building, innovative content, including brand messaging, company manifesto/mission, product descriptions, SEO-worthy blog articles, social media posts, packaging/labels, digital call-to-action banner ads, scripts, e-blasts, and other integrative marketing collateral for a celeb, spear-headed boutique beauty brand specializing in cool, cutting-edge anti-aging products and exclusive essential oils.

Executed all catchy, compelling SEO-friendly content using UX-approved Shopify e-commerce platform.

Consulted as a beaty advisor for product development team.

Develop and write product pre-launch strategy and online content trajectory.

E-Commerce Sr. Beauty Copywriter ArtNaturals.Com 5/16 -7/16

Conceptualized and wrote brand innovative copy for all marketing collateral including, but not limited to, e-commerce website, Amazon portal, print, brochures/catalogs, posters, trade show materials, editorial collateral, weekly e-blasts, newsletters, blogger influencer letters, etc.

Conceptualized and wrote weekly SEO-worthy blog articles in the beauty, fitness, health, lifestyle, and wellness spaces.

Wrote all packaging and labeling for all existing products and soon-to-be launches.

Conceptualized entire brand message/voice targeting multiple demographics during the ecommerce site’s Summer 2016 re-launch.

Integrative Sr. Copywriter/Social Media Manager VisionWorx Branding & Digital Marketing 1/16-5/16

Conceptualize, write, and execute compelling, persuasive marketing campaigns for potential and existing clients, including implementing strategically innovative brand-building through multiple social media platforms.

Write/post all social media calendars for all existing clients.

Write sell sheets and packaging copy for existing clients.

Write blogger/influencer letters and marketing strategies to procure brand awareness.

Write landing pages, weekly SEO-friendly blog articles, headline-heavy copy, and call-to-action banner ads for beauty, fitness, and lifestyle clients.

Senior Beauty Copywriter/ACD Dinair Airbrush Makeup 9/15-12/15

Write all brand-building copy for newsletters, weekly email blasts, brochures/catalogs, social media handles, website/digital, print, and YouTube tutorials, which includes headline-heavy concepts, product descriptions, blogs, packaging, banners, PRO workshop presentations, branding, messaging, and marketing campaigns for the pioneers of full-face airbrush makeup and application.

Conceptualize website re-design and new copy for improved UX website navigation.

Conceptualize marketing and social media strategies for increased new and existing customer engagement.

E-Commerce Senior Beauty Copywriter/Social Media AdoniaOrganics.Com 6/15 – 3/17

Senior writer and brand innovator of all digital/web interface content.

Female-friendly writer of :15 and :30 commercials designed for both web and national broadcast.

Implement and execute snappy, share-worthy social media strategies across all platforms for a celeb-fave, savvy skincare line, including ingenious and unique beauty-boosting products.

Conceptualized all creative and editorial content for Verona Essential Oils e-commerce sub-brand.

Senior Beauty Copywriter FKC, Int’l 3/15-7/15

Senior writer and conceptualizer of all digital content, including print, UX, brochures/manuals, packaging, marketing campaigns, blogging, branding, messaging, and social media for a new, revolutionary, all-natural skincare line.

Creative Director/Integrative Copywriter Cailyn Cosmetics 3/15-2/17

Conceptualize and write copy content for UX, digital, packaging, print, catalog, press releases, social media, blogging, and newsletters for a sophisticated skincare and signature cosmetics company targeted for the “30-60- something” demographic.

Concept compelling and catchy imaging and graphics for both print and web.

Conceptualize and implement share-worthy, on-trend marketing campaigns across all social media platforms.

Continually conceptualize and create revolutionary skincare, makeup, and other beauty products across several sub-brands under the Cailyn Cosmetics umbrella.

Senior Copywriter MAAZ Products 2/15-5/15

Conceptualized and wrote SEO-friendly weekly blog articles and monthly press releases for a newly produced and innovative luxury haircare line.

Strategized and implemented trending, shareable social media strategies to help boost monthly sales and overall product visibility.

Senior Copywriter Innerspin Digital Marketing Agency 1/15

Helped to concept and execute marketing campaigns for various projects, including artificial sweetener and progressive food products, while wrote content copy and brand messaging for digital, print, and packaging for said campaigns.

Senior Copywriter Sunrider, Int’l 3/14-10/14

Senior writer and brand innovator for health, wellness, fitness, and beauty products/services for a global, 32 year-old Los Angeles based manufacturer, distributor, and multi-marketing enterprise.

Conceptualized and wrote compelling and persuasive copy for catalogs, brochures, ads, campaigns, events, presentations, product cards, posters, editorial, advertorial, quarterly magazines, direct response, and other marketing collateral for both print and web/digital.

Wrote newsletters, corporate marketing strategies for the multi-level marketing division, promotional material, and all social media posts/blogs across multiple social media handles promoting both new and classic Sunrider products.

Senior Copywriter T3 Micro Hair Tools 3/14

Senior creative writer for the packaging and naming of the company’s proprietary Bombshell Beauty Volumizing Hair Brush.

Senior Copywriter Version X Creative Branding Agency 3/14

Senior writer for the creative branding agency’s B.TOXX Age-Defying Hair Lift, NextBrand Beauty Branding, and Argila Hair Straigtening In-Salon System.

Conceptualized and wrote SEO-worthy editorial articles for the aforementioned brands.

Wrote packaging and conceptualized name for B.TOXX Age-Defying Hair Lift and Argila Hair Straigtening In-Salon System.

Senior Copywriter/Lead Product Developer/Skincare Specialist-Guru LUUK Skincare and Skincare-Guru.com (www.luukskincare.com and www.skincare-guru.com) 7/13-3/14

Senior Beauty Copywriter, Lead Product Developer/Creator, and general Bad A** Beauty B for product design/formulation, conceptual marketing, direct response, messaging, and branding of consummate, revolutionary upstart skincare/beauty program.

Write skincare reviews, packaging/bottle copy, product descriptions, manifestos, ingredients information, all print and Web content, matrix analyses, tips, and savvy, indispensable how-to’s and know-how’s of popular, trendsetting beauty products using advantageous SEM/SEO practices for both www.luukskincare.com and www.skincare-guru.com.

Write daily blogs and social media marketing strategies on up-and-coming, latest beauty innovations and products for www.skincare-guru.com.

The expert, Ms. Nikki, “The Beauty Guru,” on all questions/concerns and evaluations for customers through live chat and emails.

Senior Copywriter-Beauty Total Beauty Media 8/13

Senior Beauty Copywriter for innovative, new beauty products and campaigns for the Total Beauty website.

Translate marketing concepts into snappy, witty written digital content while implementing effective SEO/SEM practices.

Responsible for entire campaigns, ie, product descriptions, display ads, email marketing, direct marketing, social media managing, banners, and more.

Senior Copywriter-Beauty Dr. Lin Direct Skincare 5/13

Copywriter of Youtube video beauty/skincare product descriptions using effective SEO/SEM practices.

Translate marketing content into engaging and relevant conversations through content planning, story ideation, content curation, and editorial development/implementation.

Senior Copy Editor-Beauty/Lifestyle JPy Magazine, Los Angeles 3/13-5/13

Copy editor/writer for monthly Japanese/English magazine geared toward the chic, sophisticated female Japanese population of Los Angeles.

Senior Copywriter-Beauty Jafra Cosmetics, Los Angeles 2/13

Senior Copywriter for marketing collateral, ie, brochures, catalogs, flyers, web pages, digital platforms, direct response, and internal communications.

Senior Copywriter-Fashion Little Black Bag, Los Angeles 2/13

Senior Copywriter for narrative/voice and branding, website landing pages, direct response, and product descriptions using effective SEO/SEM practices.

Senior Copywriter-Beauty/Lifestyle Guthy Renker, Los Angeles 5/12-On-going

Senior copywriter for the 2012 Fall/Winter “SHEER COVER” catalog and 2012 Fall/Winter WEN catalog.

Senior copywriter for direct response advertising campaign for WEN haircare line.

Senior copywriter for direct response “SHEER COVER GIFT WITH PURCHASE” campaign.

Senior copywriter for 2012 direct response WEN haircare annual free shipping postcard.

Senior copywriter for 2012 direct response WEN “SIX THIRTEEN AND THREE NEW PRODUCTS” campaign.

Copy Editor/Proofreader Teacher Created Materials, CA 6/11-1/12

Copy editor for children’s educational materials and manuscripts for Shell Publishing in Huntington Beach, California. Content lies within the language arts, science, mathematics, social studies, and technology disciplines. Chicago Manual of Style editing is applied for all writing projects and tasks.

English Editor/Copy Editor/Proofreader/Copywriter Global Language Online Support System (G. L. O. S. S.)/United States Department of Defense Language Institute (D. L. I.)

11/10-4/11

Associated Press Style copy editor, proofreader, and writer for online, educational language arts, grammar, and cultural lessons for the U. S. Department of Defense’s revered international G. L. O. S. S. program.

Script Supervisor “HOLLYWOOD CHRISTMAS PARADE,” Associated Television, Los Angeles 11/24/12-11/25/12

Producer/Co-Creator/Co-founder/Writer “THANKS FOR THE BOOBS!” A SENIOR MOMENTS PRODUCTION Pilot

Assistant Producer/Teleprompter Operator CBS 2/Kcal 9 News 2/2004-2/2007

Coordinated news scripts for news writers, producers, and directors, coordinated anchor scripts for live hourly newscasts, coordinated news show rundowns using INEWS software, ordered graphics, researched/pulled file footage from extensive KCAL 9/CBS 2 library archives, and rolled teleprompter for live newscasts.

Associate Director/Teleprompter OP/Writer Fox Sports/Fuel TV 8/2005-8/2006

Imputed scripts into teleprompter, and operated teleprompter for all Fuel TV's weekly pre-taped shows. Was associate director for live soccer games broadcasted to FOX SPORTS INTL affiliates.

Development Assistant/Story Editor/Writer Silver Lions Films 2/2002-8/2003

Wrote industry-standard coverage for submitted screenplays and manuscripts. Coordinated/packaged actors, directors, and producers with developed material.

Story/Script Analyst Sundance Film Organization 7/2000-9/2000

Responsible for selecting and writing standard industry coverage for submitted screenplays to the Sundance Film Festival.

COMPUTER APPLICATIONS/UTILIZATION:

Microsoft Office, Microsoft Front Page, QuickBooks, MAC, PC, Google Suite, Internet Research, Internet Marketing, Direct Mail, SEO, Blogging, FACEBOOK, TWITTER, Tumblr, Pintrest, all social networking sites, AP/AMA/Chicago Style Proofreading, Final Draft, Adobe Photoshop, Final Cut Pro, Adobe Premiere, Illustrator, FileMaker Pro, Adobe Creative Cloud, InDesign, InCopy, Shopify, WordPress, Mailchimp, Klaviyo, Asana, Substack, Canva, Hootsuite, HubSpot, Zoom, Skype, Teams, Meet, & more!

EDUCATION:

Bachelor's Degree, Communication, William Paterson University of New Jersey

6/1992 – 5/1996 Magna cum Laude 3.7 GPA

ACCOMPLISHMENTS AND AWARDS:

Student of the Humanities Honors Program, President of the National Communication Honor Society, Lambda Pi Eta, member of the Student Film Association, awarded numerous excellences in achievement citations from the Dean of Communication and other staff professors, all upon graduating with a 3.7 overall GPA as magna cum laude student in May 1996. Volunteer-tutor, School on Wheels, for under-privileged children. Participate in Revlon Run/Walk for women's cancers, and Ronald McDonald House Walk for Kids.

Contact this candidate