Jami Colson
Saint Marys, KS *****
*******@*******.***
Professional Summary
Ambitious Director of Marketing Operations who creates strategic alliances with organization leaders to effectively align with and support key business initiatives. Builds and retains high performance teams by hiring, developing and motivating skilled professionals to provide the highest level of customer service, client focused dedication and driven daily results. Hands-on, Hardworking, highly motivated, results- oriented, self- directed individual who is proactive, and committed to providing the highest level of quality results through empowering, educating and demonstration on a daily basis the ability to deliver mission
-critical results.
Attention to detail putting data entry development of yearly budgets and monthly updates for billing monthly through spreadsheet and monthly reports
Strong emphasis on employee retention
Authorized to work in the US for any employer
Work Experience
Director, Sales and Marketing
Oakley Place-Topeka, KS
March 2024 to Present
Working daily with a community developing plans for increasing building census increasing overall insight to activities that take place within the building Being able to educate the community on the difference between Homecare facilities and other types of assisted-living‘s long-term care also successfully meeting the goals that are set monthly for all three buildings as Oakley Place‘s functions and not only Topeka but Rossville, Kansas communication and attending community events along with team building within various companies
Account Liaison
Heartland Hospice-Topeka, KS
March 2015 to Present
Census development
Education for physicians on Hospice diagnosis and early admissions Providing quality comfort and care for patients and families Incorporate other levels of care in an effort for increasing census through Hospitals, Home Health and other
Hospice companies
Educational presentations for facilities and communities, VFW and community Senior centers Census has grown over 163% since development of position Quarterly Map presentations for anticipated growth per quarter Working with families at all levels of support with education and data when making a decision for the next step in life
State Director
Kansas State Nursing Association-Topeka, KS
August 2016 to August 2017
New membership development
Conference planning and presentations
Community Education
Meeting with Legislators and Senators
Hospital direct communication and presentations
Administrative reviews for House and Senate bills
Quality Assurance Programs
Educational development and monitoring of CE
Knowledge base of Kansas Managed care
Navigation of website and social media educational posts Director of Marketing
Topeka Presbyterian Manor-Topeka, KS
January 2016 to August 2017
Census development for independent living, assisted living, PATH, and skilled services Census grown to 100% and maintained new admission records Accountable for Business development at hospital levels. Direct communication and relationship building with Physicians Monthly and Yearly Marketing Analysis Reports
Increased and created new revenue streams
Completed Patient Screening
Presented Patient Screenings for Administrative Review Development of market advertising and add placements for local and regional along with social media Admissions Director-Contract
Midwest Health-Topeka, KS
February 2015 to January 2016
Census development for service lines that incorporate- Independent Living. Assisted Living, Skilled Nursing,
Home Health and Hospice.
Facility Tours
Marketing Booths/Job Fairs
Quality Indicators
Monthly and Yearly Marketing Analysis Reports
Presented Patient Screenings for Administrative Review Quality Assurance Programs (monitoring potential transfers/discharges) Knowledge base of Kansas Managed care
Medicare/Medicaid services
Development of community-based referral sources
Direct communication and relationship building with Physicians Director of Marketing Operations and Business Development February 2012 -March 2015
Kansas Rehabilitation Hospital Topeka, Kansas
Accountable for Business development at hospital levels both locally and regionally. Increased referrals from Acute Care hospitals, LTAC's and skilled levels of care by implementation of education through physicians and direct line staff in each territory. Incorporation of overall customer satisfaction increased and created new revenue streams - Traumatic Brain Injury Program Opening doors for educational presentations
One on one physician/client meetings, along with strong territory management, allowed our department to
Capture 75%+ market share
Quickly brought to the market, new program lines, all in a continued effort to meet the community needs at the Acute care level
Generation of new business through programming, increased profits by 40% in one year through restructuring of business lines
Department included eight personnel -six liaisons, (RN's ) and two admission staff Regional Development Coordinator
Madonna Rehabilitation Hospital-Lincoln, NE
August 2007 to February 2012
Regional development and education of core rehabilitation programs Coordination for community based professional speaking engagements with physicians and community Strong hospital knowledge of services provided and offered in the region Achievement of monthly and yearly census goals set regionally Development of quarterly marketing plans
Scheduling and implementation of weekly sales calls Completion of patient assessments for physicians and insurance provider review Family informational and educational meetings of services Coordination of regional admissions and transferrers Admissions Liaison
Director of Business Development
Kansas Rehabilitation Hospital-Topeka, KS
June 2005 to August 2007
Census development
Informational Luncheons
Marketing Booths/Job Fairs
Quality Indicators
Monthly and Yearly Marketing Analysis Reports
Completed Patient Screening
Presented Patient Screenings for Administrative Review Quality Assurance Programs (monitoring potential transfers/discharges) Knowledge base of Kansas Managed care
Medicare/Medicaid services
Development of community-based referral sources
Direct communication and relationship building with Physicians Direct working knowledge of the Workman Compensation programs District Sales Manager for Kansas/Missouri -(following purchase of the Beverly facilities) Region 4/ KS/MO Market
February 2003- April 2004
Golden LivingCenters-Kansas/Missouri
Census Development for 18 facilities
Increased Community Resource
District Sales Trainer –Developed marketing programs for internal facility staff Monthly and Yearly Marketing Analysis reports
District Census goals increased 76% in the 1st quarter and continued to show ongoing growth Leadership Educator
Increased Legislative Support and interaction with the Rural Markets Community event organizer and presenter
Customer Service Trainer
Development of Effective Referral base programs-
Coordinated District Referral Program-increasing Profit margins by 63% Senior Community Relations Representative (prior purchase) Employee Retention
Regional Sales Director
Beverly Healthcare-Kansas/Missouri
February 2000 to January 2003
Generated Census Development for 14 Facilities
Working with Rural Physicians in Educations of our Facilities and Programs Coordination of Marketing Booths, and Job Fairs
Developed Lunch and Learn Programs for Physician and Area Hospitals Uphold and maintain the Laws, Regulations and State Guidelines. Completed Two State Surveys with an Error Free Rating Performed OSHA and Incident Reporting while working closely with Quality Assurance Nursing Experience LPN
Clinical Supervisor
Community Hospital Onaga-Saint Marys, KS
May 1995 to July 1998
Acute care, Emergency Room, Medical Surgical Unit, Long Term Care, IV Therapy.
• Developed and implemented training programs for new hires, ensuring compliance with industry standards and best practices
• Collaborated with the management team to establish department goals, objectives, and performance metrics
• Ensured compliance with regulatory requirements by staying up-to-date on industry guidelines and implementing necessary changes in policies or procedures
• Implemented an electronic medical records system resulting in a XX% reduction in paperwork errors
• Managed a caseload of XX patients while overseeing the workloads of assigned clinicians
• Implemented evidence-based practices to improve patient outcomes in areas such as pain management or infection control
• Participated in interdisciplinary committees or task forces focused on quality improvement initiatives Acute and Long-Term Care in Oncology.
Stormont-Vail Hospital-Topeka, KS
March 1992 to May 1996
LPN (Licensed Practical Nurse)
Colmery O’Neil VA Medical Center-Topeka, KS
October 1987 to May 1992
IV Therapy, Acute and Long-Term Care.
Education
Associate's degree in Business
Allen CC College - Manhattan, KS
2006 to 2009
Bachelor's degree in Business
Kansas State University - Manhattan, KS
March 1989 to January 1991
Skills
• Employee retention (10+ years)
• Clerical experience
• Human resources (10+ years)
• Project management
• Team Leadership (10+ years)
• New product delivery
• Diverse Market/Industry Knowledge (10+ years)
• Goal (10+ years)
• ICD coding
• Leadership/communication skills (10+ years)
• Strong knowledge base of program development at the Acute hospital, physicians' level.
• Social media management
• Account management
• Accounting
• Develop diverse teams/ Retention (10+ years)
• Performance Analysis
• Market research
• Marketing
• Care plans
• Team management
• English
• Continuous improvement
• Budgeting
• Business operations organization
• Negotiation
• Computer skills
• Email marketing
• Research
• Customer service
• Staff-Retention
• Completed application for certification at the Joint commission level
• Public Relations
• Team leadership with communication, education and professional group speaking skills leading to employee retention (10+ years)
• Customer-oriented
• Sales (10+ years)
• Professional (10+ years)
• Digital marketing
• Tube feeding
• Nursing
• Operating systems
• Quality assurance
• Operations management (10+ years)
• Leadership
• Resident's rights
• Windows
• Interviewing (10+ years)
• successful sales teams.
• Market research and analysis (10+ years)
• Launched well-received program of professional development courses for all staff.
• Analysis skills
• Client account management
• Catheterization
• goal oriented
• New Business Development
• Product development
• Strong knowledge in both the adult and pediatric arena
• Employee relations
• Sales management
• Budgeting expertise
• MDS
• Departmental Operations Management Market and New territory development:
• Empowered and coached employees resulting in an 87% increase in productivity. Risk Management, MSDS and OSHA Logs, MDS Program, Care Plan Development Knowledge and Implementation of State Requirements and Regulations. EKG Monitoring and Recording, Respiratory Therapy, Tube Feeding. Discharge Planning, Medication distribution and monitoring. Admission and transfer coordination Basic Dysrhythmia Certificate. License CPR Instructor. MDS Certified. Computer skills that include (Microsoft Word and Excel) Windows, I Pad, and Tablets
• Data entry (10+ years)
• Hospital experience
• Public relations
• Negotiations expert
• Opening a Traumatic Brain Injury Unit in an acute hospital setting. Staff Development:
• Project planning
• Presentation skills
• Help desk
• Business development
Certifications and Licenses
LPN
Present
LVN
CPR Certification