Marketing Copywriter and Strategist

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JANSEN HUGHES

SKILLS

● Creative Problem Solving

● Copywriting

● Email Marketing

● Digital Marketing

● Social Media Management

● Content Creation

● Brand Awareness

● Innovative Thinking

● Marketing Strategy

● Consumer Insights

● Creative Storytelling

● Copy Editing

● Storytelling

● Project Management

PROFESSIONAL SUMMARY

Motivated and skilled copywriter with a strong foundation in email marketing, digital marketing, and content creation. Proficient in crafting persuasive, engaging copy that connects with B2C audiences and drives results. Possesses hands-on experience and intensive training, resulting in a deep understanding of consumer psychology, storytelling, and brand voice development. Eager to apply creative problem-solving skills to help businesses effectively communicate their product benefits and grow their customer base through impactful email campaigns and content strategies.

WORK HISTORY FREELANCE COPYWRITER 01/2025 to Current

Copy Posse Launch Files & Francis Nayan Email Freedom

●Mastered persuasive writing and storytelling techniques for various platforms

●Crafted high-converting sales pages, emails, and other marketing materials

●Conducted market research to understand customer psychology and behaviors

●Applied tailored messaging frameworks to align with unique brand voices

●Completed hands-on projects to refine copywriting and marketing strategies

ACCOUNTANT, ADMINISTRATION, PARTS ASSOCIATE, SOCIAL MEDIA MANAGER 10/2022

to Current

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H&W Powersports

●Streamlined financial processes with automated systems, improving reporting speed and accuracy

●Led month-end and year-end closings, ensuring timely reports and minimizing audit discrepancies

●Created tax-saving strategies, reducing liabilities while maintaining regulatory compliance

●Assisted in project management and administrative tasks

●Designed and managed social media and website content

DIGITAL MARKETING APPRENTICE 01/2022 to 12/2022

Setters Group

●Company Overview: Apprenticeship program focused on digital marketing

●Developed and executed digital marketing strategies for client brands

●Created engaging content for social media platforms, blogs, and emails

●Gained proficiency in copywriting, email marketing, and social media management

●Apprenticeship program focused on digital marketing

INSURANCE SERVICE REPRESENTATIVE 09/2021 to 01/2022

Goosehead Insurance

●Assisted clients with policy inquiries, claims, and general support

●Managed administrative tasks and provided excellent customer service

●Supported the sales team by handling client communication

MARKETING/SALES ACCOUNT MANAGER 05/2021 to 09/2021

Beyond Dallas

●Managed marketing campaigns to boost brand awareness and sales growth

●Led public relations efforts, securing positive media coverage

●Handled sales strategies, administrative responsibilities, and client communication

EDUCATION Blinn College, Bryan, TX

Associate, Business, 01/2021

Texas State Technical College, Waco, TX Associate, Electronics Technology, 01/2018

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