Senior Director Social Media

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CARLY KRIEGSMAN

Senior Director, Marketing

Dynamic and data-driven marketing professional with over 15 years of experience in brand strategy, comprehensive campaign development and product roadmaps. Versatile background spanning agency, client, and startup environments. Demonstrated success in enhancing brand awareness, driving customer acquisition, and maximizing customer loyalty.

Tishman Speyer, New York

Senior Director – Marketing December 2022 - September 2024 Director - Marketing January 2020- December 2022

● Collaborated with Senior Executives to align marketing strategies with business objectives. Worked cross-functionally to design and execute 360 campaigns that exceeded business and marketing goals, achieving approximately 85% occupancy across the NYC portfolio

● Managed and optimized $5M budget across NYC portfolio and $7M budget across corporate brand

● Directed brand and go-to-market strategies, encompassing loyalty programs, content development, social media and public relations. Led marketing initiatives for large scale properties comprised of over 30 million square feet of commercial, residential, retail and restaurant developments

● Spearheaded brand development and holistic marketing campaigns for The Spiral, a 2.8 million square foot office tower, from inception to opening, exceeding the occupancy target of 85%

● Lead marketing team of five focusing on workstream oversight, career development and mentorship, while fostering a culture of innovation and excellence. This leadership approach resulted in three team members receiving merit-based promotions

● Managed internal stakeholders, as well as 20+ external agencies executing branding, renderings, digital media, photography, social media and event strategy

European Wax Center, New York

Brand Manager November 2014 – December 2019

● Led integrated campaigns to increase unaided brand awareness +4% across 800+ retail locations

● Optimized GTM timelines and budgets across 10+ external agencies and five cross-functional internal partners to develop and execute marketing and promotional programs

● Brand lead for all events, pop ups and panels; key partners included Man Repeller, Refinery29, Ladies Get Paid, Brides Magazine, Beautycon

● Lead for annual Marketing Expo for 200+ attendees, included location scouting, budgeting, vendor contracts, hotel negotiations, and reconciliations

Awards

● 2018 Shorty Award - Best Influencer & Celebrity Instagram Campaign, 2018 Clio Fashion & Beauty Award - Mass: Integrated Campaign – Ax The Pink Tax, 2018 Effie Aware – Ax The Pink Tax, 2019 Effie Award – Silver for Beauty Category, Franchisee Innovation Award - Cause Marketing Champion 2019 Harry’s, New York

Retail Experience & Brand Manager October 2013 – August 2014

● Managed daily operations of Harry’s flagship retail and barbershop including a staff of four barbers, opening and closing procedures, scheduling, maintaining the shops aesthetic and provided exceptional customer service to approximately 400 customers per month

Interbrand, New York

Associate, Project Management December 2010 – October 2013

● Led project management for brand consulting engagements on: Avis, Budget, Leidos, AON, AT&T EDUCATION

Fashion Institute of Technology, State University of New York, Bachelors of Science, Advertising and Marketing Communications

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