Art Director Digital Marketing
Resume:
EXPERIENCE
JOE DEBLASIO
ART DIRECTOR DESIGNER
I have been a professional designer for over 20 years providing art direction, branding, identity, and other design for digital marketing. I have a proven track record in creating compelling visuals and effective layouts for diverse platforms. Several projects enhancing engagement include animated video bumpers and large format trade show displays. I am eager to collaborate with cross-functional teams to elevate storytelling through design. My decision making and creative direction of campaigns, has allowed me to fully identify and understand client’s needs and goals, implementing my creative direction into each project resulting in satisfied clients and projects that come in quickly and under budget.
Owner Art Director Designer - freelance
Joe Deblasio (division6)
Hainesport, NJ
01.2013 - Present
Division6 is Joe Deblasio - my solo freelance creative outlet. Responsible for art direction and design execution, specializing in branding, visual storytelling, and engaging design solutions across various platforms.
• Execute comprehensive logo design and branding strategies, contributing to successful new product launches.
• Craft social media designs that effectively enhanced client brand visibility.
• Perform detailed photo retouching across print and digital media, ensuring high-quality visual standards.
• Design large format graphics for trade shows, including creative booth and backdrop designs.
• Create animated video bumpers using original artwork to enhance multimedia campaigns.
• Develop and executed website and landing page layouts for an improved user interface and engagement.
• Produce professional digital and print one-sheets to support marketing initiatives.
• Lead the creation and retouching of all site artwork and app layouts for DHN.tv.
• Design compelling PowerPoint and Keynote presentations in industries ranging from pharmaceuticals to entertainment.
• Enhance new business acquisition with presentations, resulting in significant client growth.
• Implement web solutions that improved sign-up metrics and longer view times as evidenced by analytics.
• Clients include: Digital Health Network, POPULUS Media, Harte Hanks, CineHealth, Comcast, Havas Health and You. Digital Designer
MRM
Princeton, NJ
10.2017 - 05.2021
Collaborated with art directors and copywriters to produce integrated print and digital campaigns specializing in pharmaceutical and healthcare clients.
• Prepared and optimized files for both print and digital formats using Adobe Creative Suite.
• Designed PowerPoint presentations that supported sales strategies and client communications.
• Created and adapted social media designs, including static and animated banner ads to enhance digital presence.
• Developed print collateral supported by robust online messaging for comprehensive brand campaigns.
• Enhanced digital executions, contributing to increased brand awareness and audience engagement through strategic design.
• Clients included GSK, Verizon.
**************@*****.***
Hainesport, NJ 08036
www.joedeblasio007.com
2
EXPERIENCE
Senior Art Director Senior Production Artist
LevLane Advertising
Philadelphia, PA
11.2002 - 07.2017
Consistently brought client ideas to life and made sure the final product met our high standards quickly and accurately using layout design, typography and creates.
• Personally responsible for over 85% that all layout and print assets were up to spec and digitally prepared for output.
• Directed photo-shoots for various print campaigns including KFC and Philadelphia Recycling.
• Created Powerpoint presentations internally and for client use.
• Layout and executed large format print creates and layouts for billboards, vehicle wraps and subway posters.
• Created animated gifs, banner ads and social posts, scaled for multiple usage.
• Presenting new campaigns to clients.
• Photo-retouching for print and digital use.
• Troubleshoot layouts and artwork from other Art Directors.
• Assisted with MAC system application installs and software updates.
• Based on level of execution and success of campaigns, clients were typically long-term as the awareness of products and interaction with consumers were consistently up.
• Clients included KFC, Taco Bell, Philadelphia Orchestra, Philadelphia Recycling, Kennedy Health.
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