Senior Director Business Intelligence
Resume:
Joel Dunahoe
Senior Director, Commercial Analytics & Performance - Covetrus Adjunct Professor - Xavier University Board Member
Cincinnati, OH *********@*****.*** www.linkedin.com/in/joel-dunahoe
Profile
Transformational analytics executive with 25+ years of experience delivering data-driven growth through
strategic analytics ecosystems. Adept at unifying RevOps, BI, and sales performance into cohesive revenue
intelligence solutions. Proven track record in scaling analytics teams, enhancing decision-making, and
bridging cross-functional operations. Passionate about actionable data storytelling, advanced analytics, and
operational efficiency.
Core Skills
RevOps • Business Intelligence (BI) • Advanced Analytics • Data Storytelling • Predictive Modeling • Salesforce • Tableau • Alteryx • Strategic Planning • Sales Enablement • Data Governance • Forecasting • Performance Optimization • Cross-functional Leadership
Employment History
Senior Director - Commercial Analytics & Performance at Covetrus, Cincinnati, OH · Remote
June 2024 — Present
●Provided strategic insights on account and sales representative shifts to support our sales force optimization initiative, enabling a smoother business transformation.
●Led development and implementation of the full VetSuite data and reporting suite, creating a foundational analytics capability on our company’s core strategic initiative.
●Expanded reporting infrastructure to support new platforms and sales tools, including Salesforce and SETVI, driving broader analytical reach.
●Launched machine learning analytics initiatives to uncover behavioral correlations within key data assets, including VetSuite and seller profiles.
Director, Analytics - North America at Covetrus, Cincinnati, OH · Remote
January 2022 — June 2024
●Scaled and led 20-member analytics team supporting sales, customer success, and pricing functions.
●Delivered territory and customer retention insights, improving commercial planning outcomes.
●Led Tableau migration for 250+ users, achieving $150K in annual license savings.
●Automated sales comp processes via Alteryx/SAP Callidus, boosting accuracy and cycle time.
●Advanced forecasting and segmentation strategies supporting pricing and GTM teams.
Manager, Data Planning & Strategy - Global Data & Analytics (DNA) at ADM, Erlanger, KY
May 2020 — January 2022
●Directed actionable data visualizations and analytics delivery to propel ADM Company forward.
●Championed BI lead collaboration with business partners for data-led strategy and roadmap design.
●Executed global rollout of Salesforce.com and Commercial Enablement tools, enhancing capabilities.
Senior Leader, Sales Enablement - North America at Worldpay, Cincinnati, OH
May 2017 — April 2020
●Led 15-person enablement team; reduced report creation effort by 75%.
●Integrated Salesforce and Oracle CPQ systems to streamline insights across the funnel.
●Built training programs that increased sales force productivity and prospect conversion.
Senior Leader, Marketing Analytics at Worldpay, Worldpay, Cincinnati, OH
March 2015 — May 2017
●Created analytics center within marketing; built predictive models for lead scoring.
●Earned "CMO Project of the Year" two years consecutively for ROI measurement platform.
●Integrated Salesforce, Marketo, and Google Analytics into a unified dashboard.
Vice President, Business Intelligence at Worldpay, Cincinnati, OH
March 2010 — March 2015
●Led 16-member BI team in building enterprise data warehouse for $18.5M program.
●Delivered over 150 analytical assets for IPO-readiness.
●Integrated governance and data frameworks across sales, product, and finance.
Senior Director, Financial Planning and Analysis at Jackson Hewitt, Sarasota, FL
April 2002 — March 2010
●Managed $17M Opex and $6M Capex budgets. Delivered $1.6M in cost savings.
●Built enterprise reporting hub and data marts driving business unit visibility.
●Reduced ad hoc query response time from 14 days to 2.
Education
Executive MBA - University of Florida - Warrington College of Business
Bachelor of Business Administration - Finance & Economics, Stetson University
Extra-curricular activities
Adjunct Professor at Xavier University - Williams College of Business, Cincinnati, OH
January 2024 — Present
●Developed and deliver curriculum for Executive MBA course, focusing on Data Storytelling.
●Engage students through interactive learning methodologies and real-world applications in analytics.
●Assess and enhance course content based on student feedback and industry trends.
Board Member at Animalytix
March 2024 — Present
Board Member at Half Century Soccer Club Cincinnati
June 2024 — Present
Vice Chair, Finance Committee at Sycamore Township
June 2020 — March 2022
GED Tutor at Great Oaks Adult Basic and Literacy Education Program
August 2015 — May 2019
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