Social Media Graphic Design

Melody Aminian

Irvine, California 714-***-**** *************@*****.*** LinkedIn Behance

Content Marketing Professional

Dynamic and innovative content marketing and social media leader with 8+ years of experience in content strategy, social media management, and graphic design. Proven track record driving audience engagement, brand growth, and ROI-focused campaigns. Strong communicator and collaborator who leads diverse teams to deliver quantifiable business value. SKILLS

PROFESSIONAL EXPERIENCE

CHAMPIONS GROUP HOLDINGS 2021–2025

Social Media Specialist

• Engineered targeted UGC campaigns to catalyze 20% monthly follower growth, leveraging data-driven insights to optimize creative output, foster brand awareness, and elevate competitive positioning across digital channels.

• Catapulted reel views from 5K to 44K in one month by curating niche content strategies aligned with audience preferences, infusing narrative-driven short-form videos to sustain engagement and amplify brand recall.

• Used social media/promos/giveaways to increase our club membership to 300k club members.

• Increased web traffic fivefold by capitalizing on emerging social trends, conducting thorough competitor research, and initiating employee advocacy programs, boosting visibility for all 20 brands under the portfolio.

• Spearheaded Instagram growth, doubling followers through a dynamic blend of humor-driven posts, step-by-step instructional content, and employee-centric narratives, reinforcing a sense of community and loyalty.

• Conceptualized and executed award-winning promotional strategies, securing "Best in Verticalization" at the 2023 YAPA Awards through creative campaigns tailored to resonate with distinct audience segments.

• Revitalized online communities by introducing content tailored to each brand's target demographic, increasing engagement metrics by 40% over six months, and deepening audience connection through consistent dialogue.

• Forged impactful collaborations with professional sports teams, including the San Diego Padres and Cincinnati Reds, driving cross-promotional campaigns that extended reach to 200K+ potential customers.

• Transformed YouTube performance, growing views from 700 to 90K by producing engaging infotainment shorts addressing customer FAQs, positioning the brand as a trusted authority.

• Elevated Facebook engagement threefold within one month by activating ambassador-generated content, achieving an 80% reach increase and securing 100+ shares, spotlighting brand advocacy.

• Revamped ad creatives and customer journey mapping for paid campaigns, employing persuasive design and anchoring tactics to drive $50K in monthly revenue per brand, while improving customer conversion rates. Best Summer Ever paid social campaign drove as high as $40K in monthly sales for one of our up and coming brands, Fetch-a-Tech in Las Vegas.

• Optimized marketing budgets across creative initiatives, analyzing campaign performance to maximize ROI; enhanced lead quality by 40% and mentored six interns and external agencies to deliver on KPIs. OC MUSIC & DANCE 2019–2021

Marketing Associate

• Designed and launched SEO-focused blog campaigns, increasing referral traffic by 31% and organic search growth by 36% within eight months, showcasing audience trust and driving engagement with consistent value-driven content.

• Doubled audience reach in three months through integrated Google and Meta ad strategies, paired with monthly SEO-optimized blogs to strengthen top-of-funnel acquisition efforts.

• Video Editing & Motion Graphics • Paid Media Advertising • Team Leadership & Mentorship

• Social Media Campaign Management • Cross-Platform Content Creation • Community Engagement & Growth

• User-Generated Content Campaigns • Digital Marketing Analytics • Copywriting & Editorial Expertise

• Search Engine Optimization (SEO) • Data-Driven Marketing Analysis • CRM Management & Optimization

• Creative Direction & Conceptualization • Content Strategy Development • Graphic Design & Branding Melody Aminian Page 2 *************@*****.*** 714-***-****

• Directed innovative outreach initiatives, including collaborations with Steinway International Academy, resulting in program enrollments surpassing annual benchmarks and expanding brand reach within target demographics.

• Gained 1,000+ Instagram followers in two months by activating community partnerships with Segerstrom Center, Pacific Symphony, and South Coast Plaza, supported by precise paid advertising campaigns.

• Enhanced audience engagement with interactive Instagram stories and 15 live-streamed performances; featured five renowned international composers, attracting 5,000+ viewers and elevating cultural brand positioning.

• Presented comprehensive digital marketing analysis and audit reports to executive leadership, driving strategic decision-making and reinforcing alignment with organizational objectives. OCIE SBDC LEAD NETWORK CENTER 2017–2019

Marketing & Special Projects Assistant

• Developed innovative branding materials, earning national commendation from America’s SBDC for modernizing the organization’s visual identity and advancing communication effectiveness.

• Orchestrated marketing strategies for email, social, and direct mail campaigns across seven SBDC locations, achieving consistent engagement growth and client acquisition for regional entrepreneurship programs.

• Managed logistics for annual awards and conferences with 1,400 attendees, designing custom websites and landing pages to streamline registrations and enhance event accessibility.

• Led branding for flagship programs, including SBDC EATS and LevelUp, fostering a unified identity that resonated with stakeholders and reinforced the center’s mission.

• Drove visibility for entrepreneurship initiatives by leading live-stream campaigns and deploying outreach strategies that boosted program applications by 25% year-over-year.

• Expanded Meta advertising reach, launching and growing the center’s Instagram to 3K followers, establishing an active presence to attract entrepreneurs and partners.

• Secured thousands of graduates for six key entrepreneurship programs through highly targeted ad campaigns, strategic email flows, and optimized landing pages, increasing program enrollment and completion rates. ASSOCIATED STUDENTS, INC. 2017

Graphic Designer

• Crafted visually impactful digital assets that elevated brand engagement, supported event promotion, and ensured alignment with organizational goals across all design projects. YOUNG COMPANY 2016–2017

Graphic Designer

• Designed and delivered creative collateral for cross-platform campaigns, reinforcing client brand identities and enhancing audience reach through innovative visual storytelling. EDUCATION & PROFESSIONAL DEVELOPMENT

Master of Arts, Communications CSU, Fullerton

Bachelor of Fine Arts, Graphic Design CSU, Fullerton IT SKILLS

• Adobe Creative Suite, Canva, WordPress, Squarespace

• Hootsuite, HubSpot, SEMrush, Google Analytics, Service Titan, SproutSocial, Later, Loomly, Sendible, Meta Business Suite

• Planning and Data Management: Microsoft, Google Suite, AirTable

• Wrike, Basecamp, OneDrive, SharePoint, MediaValet

• Facebook, Instagram, Google My Business, LinkedIn, Yelp, Nextdoor

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