Business Development Account Executive

Tina Donley

Lower Burrell, PA ***** 724-***-**** **********@*****.***

Summary

Top-performing Business Development - Sales Professional with a consistent track record of exceeding targets and delivering high conversion rates from MQL to SQL. Recognized for personalized outreach, deep lead research, and cross-functional alignment with AEs and marketing. Proven ability to accelerate pipeline growth, with over 120% average attainment across roles. Strategic, data-driven, and results-focused.

Core Competencies

- MQL to SQL Conversion

- Consultative Outreach

- Lead Research & Personalization

- Email, LinkedIn & Phone Sequences

- CRM Management (Salesforce, HubSpot)

- Cross-Functional Sales Collaboration

- Trade Show & Event Engagement

- Lead Qualification & Discovery

- Messaging Optimization & A/B Testing

Professional Experience

Ema (Agentic AI Platform) – Mountain View, CA

Sales Development Representative Dec 2024 – Present

Converted MQLs to SQLs at a 42% rate, exceeding team average by 18%.

Booked discovery meetings that contributed to 135% of quarterly pipeline goals.

Crafted and tested outreach sequences, improving engagement rates by 30%.

Supported AE pipeline through detailed handoff notes and qualified lead context.

Maintained 99% CRM data accuracy in HubSpot for reporting and forecasting.

IntelePeer – Dania Beach, FL

Senior Sales Development Jun 2023 – Mar 2024

Achieved 122% of SQL targets through high-volume, high-quality outbound prospecting.

Maintained a 39% MQL-to-SQL conversion rate by tailoring outreach.

Contributed directly to a $1.2M pipeline through discovery meetings.

Collaborated with product and marketing teams to increase MQL quality and velocity.

Consistently ranked in the top 10% of the SDR team for call-to-meeting conversion.

LiveVox – San Francisco, CA

Enterprise BDR / National Account Executive (Mid-Market) Nov 2019 – Jan 2023

Closed deals that contributed to 140% of annual sales targets for 2 consecutive years.

Drove a $2.5M pipeline from trade show and event engagements.

Generated a 38% qualified lead rate from conference follow-ups.

Built high-conversion outreach campaigns resulting in a 32% response rate.

Maintained 100% CRM compliance for all opportunities in Salesforce.

First Insight – Pittsburgh, PA

Enterprise Account Executive Mar 2019 – Sep 2019

Surpassed new business goals by 125% within 6 months.

Converted MQLs to SQLs at a 40% rate by crafting customized messaging.

Generated $300K in net new pipeline through targeted vertical campaigns.

USADATA – New York, NY

Senior Account Executive, Digital Marketing Feb 2018 – Dec 2018

Hit 110% of quota by aligning messaging with prospect needs and campaign results.

Drove a 28% increase in meeting set rate through refined outreach scripts.

Built and maintained a $275K pipeline through consistent MQL follow-up.

Inmar – Winston-Salem, NC

Business Development Manager May 2016 – Feb 2018

Increased MQL-to-SQL conversion by 30% through market segmentation and tailored outreach.

Achieved 118% of pipeline development goal during peak campaign months.

Introduced new lead follow-up workflows that improved conversion rates.

Interactions – Franklin, MA

Business Development Manager Jun 2012 – Jun 2016

Booked 80+ executive meetings annually, supporting 120% of annual meeting goals.

Generated 35% more leads from event marketing than previous benchmarks.

Led outreach strategies that consistently ranked in top tier across regional teams.

Technology Skills

Salesforce, HubSpot, ZoomInfo, LinkedIn Sales Navigator, SalesLoft, Gong, Vidyard, BombBomb, MS Teams, Zoom Meetings, Okta. HighSpot

Education

Bachelor of Arts in Business – Westmoreland County Community College (WCCC), Pittsburgh, PA

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