Relations Specialist Business Development

CHRIS KELLY

Austin, TX 512-***-****

Innovative and talented Entertainment Artist Relations Specialist presenting an impressive history of identifying top talent, entering into negotiations for product/equipment use, developing brands, managing design, leading global teams, handling tour logistics, directing marketing strategies, and overcoming obstacles. Successfully onboard and develop relationships with some of the largest names in the music business, consistently recognizing acts destined to become major talent prior to national/global breakthroughs. Create opportunities that deliver an unrivaled brand experience for artists, fans, and like-minded lifestyle brands. Collaborate with teams from sales, marketing, production/manufacturing, content, social and events to deliver tailored promotions, experiences and partnerships. Cultivate and maintain relationships with artists, lifestyle brand partners and other influencers to increase brand exposure and impact within the music industry and beyond. Oversee strategic product placements across a portfolio of brands, ensuring maximum exposure and increased artist loyalty. Consistently provide quality artist content featuring product placements. Evaluate and report the success of events and promotions. Offer a high level of integrity and dependability coupled with recognition in the industry.

AREAS OF EXPERTISE

Talent Identification Artist Relations Brand Strategies Product Promotion Global Team Leadership Negotiation Tactics Strategic Forecasting Logistics Event Planning Sales/Marketing Presentations Business Development Project Management Problem Solving Procurement Vendor Relations Strategic Sourcing Conflict Resolution PROFESSIONAL EXPERIENCE NARRATIVE

Originally hired as the National Head of Artist Relations before receiving a promotion to Head of Artist Relations after the acquisition of Budda Amplification, Head of Artist Relations for Trace Eliot, and Head of Artist Relations for Composite Acoustic, and finally Global Head of all Peavey Brands Worldwide to oversee all four groups for one of the largest music companies in the world.

Manage a 10-person global team while overseeing 5K+ artists on the Peavey roster, maintaining positive relationships, engaging in the design of all artist models, and directing global plans and strategies for the artist program.

Oversee the team engaged in assisting with the bass line and securing gear for artist tours, ensuring all equipment is shipped to tour locations by managing flawless logistics, and then shipped to backline companies for storage after tour completion.

Established and currently manage operations at the Peavey custom shop in Los Angeles, overseeing a variety of activities, including providing equipment for live, recorded and television performances, and coordinating photoshoots and content development for use in marketing and branding of the Peavey name.

Network to acquire endorsements from bands/artists agreeing to utilize equipment onstage.

Present a unique talent for identifying major talent prior to major breakthroughs in the music business, determining recurrent talent, influential talent, fashionable artists and fads to utilize in promoting products and achieving global sales.

Secure artist contracts for a percentage of product promotions and sales.

Manage and book artists at music conventions and on tours, coordinating photo shoots and content development. EARLY CAREER SUMMARY

DIRECTOR OF ARTIST RELATIONS AND CUSTOM SHOP, Ibanez and Starfield Guitars, Bensalem, PA

Raised the organization from minimal success to the top guitar company in the world through production management, the design of all artist models, artist procurement, and maintaining strong artist relationships.

Led the design team on all signature models while serving as the head of the custom shop with clients such as Joe Satriani, Van Halen, Bon Jovi, Poison, Nirvana and U2, among others. DIRECTOR OF ARTIST RELATIONS / NATIONAL SALES MANAGER, Robin Guitars, Houston, TX

Managed all national sales while procuring artists and designing artist model guitars.

Increased sales by 300%.

ENTERTAINMENT ARTIST RELATIONS DIRECTOR

*************@*****.***

2008 - March 2021: PEAVEY

GLOBAL HEAD OF ARTIST RELATIONS

ELECTRONICS, INC

,

Meridian, MS

March 2021 - Present: Escape Artist Resources, LLC, Austin, TX Consulting services, Event Coordination & Band Management

Created the artist program and built it from the ground up, acquiring various artists that included Stevie Ray Vaughn, U2, BB King, Ozzy Osbourne and ZZ Top, among others.

PROFESSIONAL MUSICIAN, Various Locations

Successfully appeared with various artists, including 10,000 Maniacs, Ministry, Steve Earle, League of Blind Women, Seven, Grace Budd, and Drivin n’ Cryin.

EDUCATION AND PROFESSIONAL DEVELOPMENT

ASSOCIATE OF ARTS – MARKETING, Blinn Junior College, Brenham, TX (Baseball Scholarship) COURSEWORK – MARKETING, Texas Tech University (Baseball Scholarship) AWARDS: Music Messe Design Award, Frankfurt, Germany; 30+ Platinum and Gold Records

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