Social Content Creative Strategy

Lance Dooley

***** ****** **** **. ********, KY *0059 / 614-***-**** / ***********@*************.*** 2022-Now // Chief Brand Officer - Sabâvi Home

****-*** // ***** ***** ******* / Partner - Taylor Lee Comfort 2016-Now // Chief Creative Officer / Partner - Paste Partners Overseeing creative for Sbarro Pizzeria, Cosmopolitan Brands, Big Boy Restaurants, Big Lots, Burger King, Volkswagen, Trilogy Health Services, MANY bourbon clients, Yesway c-stores, Sabavi Home, American Natural Stores... Including creative strategy, creative direction, brand development, broadcast/video, print/production, OOH, radio, social content...everything. Overseeing zero FTEs and 50+ contractors. 2012-2016 // Chief Creative Officer - SBC Advertising Overseeing creative for Bed Bath & Beyond, Elmer’s Glue, Big Lots, Channellock Tools, Whirlpool, Subway, CostPlus/WorldMarket... Including creative strategy, creative direction, brand development, broadcast/video, print/production, MASSIVE photo shoots, OOH, radio, social content...everything. Overseeing creative department of 48ish people. 2012-2016 // Chief Creative Officer - 500 Degrees

Overseeing creative for Burger King, Tim Hortons, Popeye’s, FridaBaby, Swatch, Luxotica, Bacardi. Including creative strategy, creative direction, brand development, broadcast/video, print/production, OOH, radio, social content...everything. Overseeing creative department of 18ish people.

2008-2012 // Executive Creative Director - SBC Advertising Overseeing creative for Sherwin Williams, Donatos, Ultimate Software, Overhead Doors, Big Lots, Elmer’s Glue, GE, TOTO, Whirlpool. Including creative strategy, creative direction, brand development, broadcast/video, print/production, OOH, radio, social content... almost everything. Overseeing creative department of 28ish people. 2000-2008 // Creative Supervisor - SBC Advertising Same stuff. Different title.

1997-2000 // Senior Art Director - SBC Advertising Of course a little less leadership. But still same stuff. Different title. 1996-1997 // Senior Art Director - HGA Advertising Stanley Steemer, Time Warner, Nationwide Insurance. Columbus Blue Jackets. Same stuff! : -) 1995-1997 // Founder/Partner - College Book Warehouse It was a mess. We were still students. And we were wildly successful. We can talk about that later. 1991-1995 // BFA/Business Communication/Art History University of Louisville.

I like to make things better.

Mostly in a customer service situation. When I know someone has been paid to do a job and they are doing it poorly. When a brand is doing it wrong. I wanna fix that. When someone that represents a brand says the wrong thing. I’d like to fix that. Overall brand experience. Logos. Videos. Posts. Return policies. Uniforms. Nav. When something in that human transaction, something in that promise, is broken. Someone should fix that, right? As a customer, if I didn’t feel great about an interaction with a brand, I just want to help make it better. I also feel like I am very good at making brands human. Extremely important nowadays. I could have written this better. Now I gotta fix that.