Creative Marketing Designer

HEATHER SIGLER

Creative Marketing Designer

ABOUT ME

Creative and detail-oriented Graphic Designer with a proven track record of delivering impactful visual solutions across print, digital, and branding platforms. With expertise in designing engaging marketing materials, email campaigns, packaging, and social media content, I excel at transforming concepts into visually compelling designs that resonate with target audiences. EXPERIENCE

Email Marketing Specialist, ROSSMAN MEDIA

• Create visually compelling and user-friendly designs for e-commerce marketing initiatives.

• Design and build branded email templates with a focus on user experience, aesthetic appeal, and consistency across campaigns.

• Conduct A/B tests on design elements to refine performance and optimize engagement metrics.

• Analyze and report on visual performance metrics.

• Ensure compliance with design standards and email marketing regulations.

• Collaborate with cross-functional teams to produce cohesive and impactful designs that drive campaign success. 01/2024 - 02/2025

Social Media Manager, HOGUE AUTOMOTIVE

• Designed visually engaging and informative graphics for various platforms to attract and retain followers.

• Created and curated visual content to foster positive interactions within online communities.

• Implemented innovative visual strategies to boost engagement and encourage interaction with followers and customers.

• Analyzed social media performance metrics with a focus on the impact of design assets.

• Developed and executed visually driven marketing campaigns to effectively communicate products and services to target audiences.

03/2023 - 05/2024

Digital Marketing Specialist, SAI SYSTEMS

• Developed visually appealing designs and layouts to support SEO strategies, enhancing website aesthetics and improving user experience to boost search engine visibility.

• Created engaging graphic content to attract and retain the target audience while aligning with brand identity.

• Designed and curated social media graphics, driving increased brand awareness and audience engagement.

• Optimized advertising visuals to maximize reach and capture attention.

• Produced detailed analytics reports with a focus on visual performance metrics, to enhance overall campaign effectiveness.

10/2022 - 02/2023

Marketing Consultant, CONSUMERS ENERGY MAGNIT GLOBAL

• Coordinated timely execution of marketing campaigns, including advertising, direct marketing, events, and promotions.

• Collaborated with product marketing managers, agencies, and stakeholders to develop and implement go-to-market and communication plans aligned with brand guidelines.

• Managed marketing asset tracking and project workflows using company project management systems.

• Prepared post-campaign reports and analyses, providing actionable recommendations.

• Assisted with budget tracking, invoice processing, and financial documentation. 01/2025 - Present

CONTACT ME

Hazel Park, MI 48030 586-***-**** *******.******@*******.*** hsiglerdesigns.myportfolio.com/ Digital Marketing Specialist, CONCEITED MARKETING

• Designed and executed visually compelling assets for e-commerce marketing strategies.

• Created SEO-friendly visual content to improve website aesthetics, increase visibility, and drive organic traffic growth.

• Leveraged Google Analytics insights to identify design opportunities for optimizing website performance and enhancing user experience.

• Developed engaging graphic content, increasing visibility and resonating with target audiences.

• Designed and managed email marketing campaigns, focusing on templates that enhance customer engagement and drive conversion rates.

04/2021 - 10/2022

CORE SKILLS

OAKLAND COMMUNITY COLLEGE

AAS - Media Arts / Graduated August 2009

SPECS HOWARD SCHOOL OF MEDIA ARTS

Certificate - Graphic Design / Graduated

September 2012

EDUCATION

• GRAPHIC DESIGN

• BRANDING & IDENTITY

• CONTENT DEVELOPMENT

• DATABASE MANAGEMENT

• EMAIL MARKETING

• PERFORMANCE ANALYTICS

• PRESENTATION DESIGN

• CATALOG MANAGEMENT

• VIDEO/IMAGE EDITING

• PACKAGING LAYOUT & DESIGN

• PRODUCT PHOTOGRAPHY

• PROJECT MANAGEMENT

• SEO/SEM OPTIMIZATION

• SOCIAL MEDIA MANAGEMENT

• WEBSITE MANAGEMENT

CONTACT ME

Hazel Park, MI 48030 586-***-**** *******.******@*******.*** hsiglerdesigns.myportfolio.com/ Email Marketing Coordinator, SIGNAL GROUP

• Demonstrated expertise in designing and implementing visually driven e-commerce strategies, using data insights to optimize product presentation, elevate user experience, and drive sales through cohesive multi-channel campaigns.

• Designed visually engaging email templates to effectively communicate key messages and maintain brand consistency.

• Created dynamic graphic assets for A/B testing, refining email visuals to maximize engagement and performance.

• Analyzed email performance metrics with a focus on the effectiveness of design elements, identifying opportunities to improve visual impact.

• Developed tailored email designs for segmented audiences, ensuring personalized content aligned with user behavior and interests.

01/2019 - 12/2020

EXPERIENCE (continued)

Graphic Designer, NEW BRIGHT TOYS

• Photographed new products and edited images to create polished, clipped assets for use across marketing and branding materials, organizing them into a comprehensive graphic asset library.

• Designed print advertisements, product catalogs, and packaging layouts, ensuring visually striking and cohesive branding.

• Maintained and organized an extensive archive of graphics and photography, streamlining access to design assets for consistent project delivery.

• Applied and enforced brand guidelines, ensuring a unified and consistent visual identity across all design projects.

• Kept up-to-date with graphic design trends and technology, continuously refining skills through research and professional development to produce cutting-edge designs. 07/2016 - 12/2018

Creative Marketing Designer

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