Marketing Cloud Quality Assurance

Shekhar Reddy

Marketing Cloud Developer

contact: +1-469-***-****

****************************@*****.***

Objective:

8+ Years of IT Experience in Development, Admin, Business Analysis, Quality Analysis with strong comprehension of Business Requirements Gathering, Application Design, creating lightning components using Marketing Cloud, AMP Script, Sql Queries, HTML, CSS on Force.com

Professional Summary:

●8+ years of experience as ExactTarget Engineer with a proven track record of consistently exceeding performance goals.

●Expert ability to work with creative and technical departments to conduct tests and execute programs.

●Experienced in Web Service testing by using Soap UI with the help of Groovy Scripting.

●Experienced in using Maven build tools to manage framework dependency jar files.

●Hands on Experience in testing both SOAP and REST services using SOAP UI, Postman, Rest Assured and tested both XML and JSON formats.

●Strong experience in cross browser, cross platform web testing with Selenium Web Driver.

●Implemented the design of standardized creative templates.

●Experience in developing end to end automation using Selenium WebDriver/RC/IDE/Grid, TestNG, ANT, Maven, Jenkins, Web Services (REST, SOAP).

●Experienced in customizing Selenium API to suit in testing environment.

●Experienced in developing and executing manual and automated tests in different platforms using Java and the Selenium library.

●Developed newsletter content, and creative content for banner advertisements.

●Expert in handling in most of the modules in ExactTarget such as Automation Studio, Journey Builder, Contact Builder and Triggered sends etc.

●Extensive experience with Data Extensions and SQL Queries.

●Used AMP Scripting to use data in emails from Data Extensions.

●Experience with Mobile Push notifications and SMS.

●Proficient in Back-end Database Testing and writing SQL queries, Joins, Procedures using Oracle and SQL Server.

●Excellent knowledge in writing unique XPath using firebug and fire path to identify web elements.

●Expert using open-source bug tracking tool JIRA, Quality Center/ALM

●Provided process leadership and projects management within the Quality Assurance Team, including researching, recommending, and implementing quality process improvements and automation tools, and mentoring other Quality Assurance staff.

●Self-motivating and capable of handling multiple projects at the same time.

●Ability to understand business goals and translate technical and non-technical information to and from clients.

Educational Qualifications:

Masters in Advanced Data Analytics

University Of North Texas - Denton, Texas

Bachelor of Technology in Mechanical Engineering

Anurag Group of institutions – Hyderabad, India

Professional Summary:

Charles Schwab -Mar 2020 - Present

Role: Salesforce Marketing Cloud Developer

Responsibilities:

To develop, QA, and deploy emails using the marketing applications for email marketing and product communications.

Working on SQL within marketing cloud to help run an automation successfully.

Testing the one-off emails after development to make sure they meet the requirements as per business.

Write test cases for each campaign build and make sure that it passes all the scenarios.

Did litmus testing to make sure the email build is responsive on all provided ESP’s and devices.

Capture all the test cases and create a testing/UAT document to for business review.

Validate different Email templates for implementation of dynamic email marketing program using AMP Script, HTML and CSS.

Followed QA process to ensure emails are rendered as insisted across all email clients and screen

resolutions.

Involved in design and implementation of Selenium WebDriver automation framework for smoke and regression test suites (TestNG and Maven)

Design and Develop data driven framework using Selenium WebDriver, TestNG and Apache POI API

Developed and Implemented automation using Selenium WebDriver and Java.

Used Eclipse IDE to develop and debug the code

Worked on Data Driven Framework and POM for Automation test scripts

Integrated Automation scripts (Selenium WebDriver API) on Continuous Integration tool Jenkins for nightly batch run of the script

Responsible for creating and building the API automation framework (Integration Test) Services LLC using Java, Rest Assured and TestNG platform

Created and executed automation test cases using Selenium WebDriver/Cucumber framework for Web App

and Appium/Cucumber for Mobile App

Testing the emails created to make sure the links/buttons present are redirected to the correct landing page. Make sure the header and footer present in the email are as per the requirements from business.

Built and tested each email, verifying copy, layout, links, and dynamic content as well as assessing and

addressing any spam risks.

Worked on creating test data for various testing regions to help validated various test cases.

Created many Data extensions to accommodate custom scenarios.

Used AMP scripting to use data from Data Extensions.

Worked on Web services using POSTMAN exclusively on obtaining the needed information using the URL approach

Using Postman to develop REST API based automation for our backend services every sprint

Maintained and executed Maven build files for running automated tests

Developed and executed White box test cases of the Java API using TestNG framework and Eclipse

Create and maintain email reporting dashboards, conduct A/B testing, and provide test results to the Marketing team to drive segmentation, delivery, and content decisions.

Working with Marketing managers and converting their strategy into implementations using Marketing cloud & Exact Target.

UHG - Feb 2017 – Jan 2020

Role: Salesforce Marketing Cloud Developer

Responsibilities:

Planned, developed and executed email campaigns and automated emails through Automation studio.

To develop, QA, and deploy journeys using the marketing applications for email marketing and product communications.

Create journeys and implement marketing campaigns using marketing cloud tools like Journey Builder, Email Studio, and Automation Studio.

Validating the Restful API Using Java, Apache Http Client and XML, JSON Parsers

Built a detailed, reusable, Script-Free Keyword Data Driven Automation Framework for Web testing test cases using Selenium Web Driver (TestNG)

Extensively used Page Objects design framework for readable test script and easy maintenance from developer perspectives

Used Page Object Model, UI Mapping, Selenium Data Driven using Apache POI as a part of Framework.

Tested Web Services using SOAP UI tools and validated the content.

Involved in executing SQL queries and PL/SQL procedures, functions and packages for backend Testing and configuration.

Reporting on email campaigns (status and outcomes) for various stakeholders. Cross-departmental collaboration on major projects and new initiatives.

Created many Data extensions to accommodate custom scenarios. Configured and designed journey's using journey Builder.

Create and maintain email reporting dashboards, conduct A/B testing, and provide test results to the Marketing team to drive segmentation, delivery, and content decisions.

Working with Marketing managers and converting their strategy into implementations using Marketing cloud & Exact Target.

Develop different Email templates for implementation of dynamic email marketing program using AMP Script, HTML and CSS.

Tested emails before their release into production for compatibility with web browsers and email clients; ensuring all links, images, subject lines and list segments are correct, troubleshooting technical issues related to HTML templates, and other aspects of email execution (Inbox tools, and Litmus).

Created Journeys in Journey Builder for campaigns that are by the business team.

Experian - Jan 2015 - Jan 2017

Role: Marketing Cloud Developer

Responsibilities:

Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries.

Has Done many complex Integrations between marketing cloud and other middle ware tools.

Used Return Path to track email send statistics and provide the reports to business people.

Launched many SMS campaigns, configured double opt-ins to the organization.

Working with Marketing managers and converting their strategy into implementations using Marketing cloud ExactTarget.

Used Maven tool for the Project management and for the purpose of compile, run, deploy and to add external

Dependencies.

Used Jenkins tool for continuous integration of the builds.

Worked with logging framework Log4j written in Java to store the flow details of Selenium Automation in a file or databases.

Retest defect fixes and reopen issues when needed.

Performed defect reporting and bug tracking using JIRA and also followed up with development team to verify bug fixes, and update bug status.

Scheduled monthly and weekly reports based upon the sends and send those reports as an attachment without using attach function in marketing cloud.

Analyze the reports with business people and come up with a new strategy on how to handle the undeliverables and bounces both in SMS and email sends.

Provide necessary training on exacttarget for fulltime employees and troubleshoot if any problems or errors arise.

Worked and Scheduled Adhoc email campaigns.

Provided real-time personalized print collateral based upon user behavior in PFL.

Employed Data Loader to read, extract, and load data from CSV files.

Responsible for technical coordination including email QA in html, writing SQL query and AmpScript logic and leveraging assets to build and deploy email campaigns.

Used HTML, CSS, AMPScript, SSJS, and other technologies to build customized One-Click Subscription solutions that support critical business functions.

To Monitor the campaign post-deployment to validate completion

Designed personalized email content using Adobe Creative Suite, HTML and CSS3 in Content Builder.

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