SHIVANI PALLERLA
Human-Centered Design · Enterprise UX · Rapid Prototyping in Figma
Philadelphia, PA, 19144 (Open to Relocate) 585-***-**** **********.******@*****.*** WWW: https://www.linkedin.com/in/saishivanipallerla29/ WWW: https://www.saishivanipallerla.com/ Professional Summary
Over 5 years of experience designing intuitive SaaS, B2C, and Enterprise products through user-centered design.
Proven track record of boosting engagement by 30-40% via research-driven UI/UX solutions.
4+ years leading end-to-end product redesigns, from 0-1 ideation to launch, collaborating with engineers, PMs, and stakeholders
3+ years mentoring junior designers and leading accessibility initiatives (WCAG compliance, inclusive design)
Built scalable design systems adopted by 10K+ users, improving development efficiency by 20% Work Experience
Contract UX Designer Sep 2024 – May 2025
IBM Haddon Heights, NJ
Designed and launched ‘Datahub’, a next-gen enterprise data ETL tool, focusing on usability, scalability, and seamless workflows. Case study password: Datahubprotected
Led the design for Highstep's flagship ETL platform in IBM MAS, managing UX across data ingestion, transformation pipelines, and monitoring dashboards for cross-functional teams of 25+ data engineers and PMs
Scaled the design system to support 15+ new data connectors in 6 months, cutting pipeline setup time by 60% and standardizing patterns for 200+ enterprise workflows.
Increased user task success rate from 65% to 90% by restructuring ELT workflows after analyzing pain points in 3 rounds of iterative testing.
UI/UX Founding Designer Jan 2023 - Oct 2024
The Uncommon Individual Foundation Philadelphia, PA Designed OntrackPlus, a mentor-based LMS platform for high school students, as a UI/UX Designer at UIF, focusing on accessibility, engagement, and user-centered design across 5 product surfaces
Increased active users by 40% by redesigning the portfolio tool with gamification (badges, progress tracking) and accessibility enhancements (WCAG 2.1 AA), impacting 16K+ students and 8,500+ new mentorship connections established within three months of launch.
Strategic Impact - Translated research into prioritized recommendations adopted by 5 cross-functional product teams, which reduced support tickets by 30%
B2C Website: Designed a dynamic, WCAG-compliant marketing website for ONTRACKPlus creating a compelling entry point for students and educators that boosted user conversion by 37%. UI/UX Designer Jan 2024 - Present
Freelance
Crafting apps, features, and products in stealth mode. Under wraps, high impact, zero spoilers.
Designed an AI-powered travel concierge app for Gen Z and Millennial explorers, creating social discovery features and collaborative trip planning experiences. Translated behavioral insights into over 30 personalized, community-driven screens, moving the product from concept to early prototype in stealth mode
Redesigned a digital platform for BTIG, a leading global fintech bank, by translating complex financial content into user- centered designs across 8 core sections. Delivered over 100 design iterations across 25 screens, reducing stakeholder revision cycles by 40% and improving client engagement UI/UX Designer (Academic Externship) Jan 2022 - Dec 2023 Thomas Jefferson University Philadelphia, PA
UX Research: Conducted UX research for healthcare system improvements at UPenn's Cedar, gathering insights through patient interviews and data-driven analysis, which led to improved communication strategies and reduced wait times, increasing patient flow and satisfaction.
B2C Website: Developed a secure client portal for the Black community by conducting contextual inquiries, findability studies, and content audits. Created an MVP using rapid prototyping in Figma, converting the appointment scheduling process online. Utilized Adobe Creative Suite and Figma, and conducted research to enhance SEO and CRO strategies, improving user engagement.
UI/UX Designer May 2021 - Dec 2021
Triveous Technologies Bangalore, India
B2C SaaS: Collaborated with a cross-functional team to design a B2C SaaS product using Adobe Suite, enabling over 30,000 researchers and students to effectively collect and organize knowledge, resulting in a 30% improvement in information retention and a 25% increase in user engagement within the first six months of launch
B2C App: Led innovation for an Agri-tech app using Adobe Suite, boosting user retention and achieving a 35% renewal rate of paid subscribers by fostering a community among local farmers with a mobile-responsive, accessible design UI/UX Designer Jan 2020 - Dec 2020
Cogent Web Delhi, India
Remodeled a multipurpose gaming app in Adobe XD, allowing users to build habits and earn money while gaming. Led research for 5 product teams, improving user engagement by 40% by identifying UX pain points, creating product plans, and refining user journeys for multi-industry clients and gamification.
Streamlined e-commerce website navigation using card sorting and Mar-tech, enhancing customer satisfaction and increasing sales conversions by aligning branding within UI/UX design in collaboration with marketing teams Skills
User Research: Interviews, Surveys, Personas, Journey Mapping, Competitive Analysis, Contextual Inquiry
Usability Testing: A/B Testing, Heuristic Evaluation, Heatmaps (Hotjar), Card Sorting, Agile, Lean UX Canvas
Information Architecture: Sitemaps, User Flows, Wireframing, Prototyping (Figma, Framer)
UI Design: Design Systems, Interaction Design, Responsive Design, WCAG Accessibility, AMP
Tools: Figma (Advanced), Adobe Suite (XD, Photoshop), Miro, Maze, Webflow, Tableau
Front-End Basics: HTML, CSS, JavaScript (for prototyping)
Soft-Skills: Collaboration Problem-Solving UX Storytelling Agile/Scrum Stakeholder Management Education
Master of Science : User Experience and Interaction Design-3.7+GPA Thomas Jefferson University Philadelphia, Pennsylvania Relevant Coursework: Design Essentials: SAAS and Innovation, Information Architecture, Study of Data, Research and HCI, Digital Design, Mobile Communication Design and, Thesis: Green Guide, Research based solution for separating true sustainability and tackling Greenwashing