FELICIA VAN WYK
The Reeds, Centurion, ****, South Africa
*******.***.******@*****.***
Date of Birth: 1995/12/29
Available: Immediately
Remote-Ready: Yes – Stable internet & solar backup
PERSONAL PROFILE
Professional, loyal, and detail-oriented Virtual Assistant and Operations Specialist with 6+ years of experience in administrative coordination, digital communication, executive assistance, and PR. Strong multitasking skills, high adaptability, and a proactive approach to solving challenges independently. Fluent in English and Afrikaans.
EDUCATION
Oxbridge Academy (Online – In Progress)
National Certificate: N4 Business Management
Entrepreneurship N4
Business Accounting N4
Communication N4
Computer Practice N4
Uitsig High School – Matric Certificate
TECHNICAL SKILLS
Admin & Communication: Microsoft Office (Word, Excel, Outlook, PowerPoint), Gmail, Slack, Mattermost, Asana, Monday.com
PR & Outreach: Muck Rack, Google Workspace, Zoom, Microsoft Teams
Design & Reports: Canva, Visme, Polish
Accounting & Quoting: Sage Accounting, Excel
Digital Engagement: Facebook & WhatsApp Business
PROFESSIONAL EXPERIENCE
Flawless Marketing (Remote)
Freelance Digital PR Specialist Oct 2024 – Jun 2025
Built media lists, pitched journalists, and secured earned media across US, UK, Canada, and Australia
Managed outreach via Muck Rack and tracked campaign performance
Created client-facing research reports, pitch decks, and visual assets
Joined live journalist/client calls and managed documentation in Google Workspace
Leatherboyz / K2020858618 (South Africa) (Pty) Ltd
Business Operations & Client Relations Manager Jul 2021 – Oct 2024
Oversaw workshop production, finance reports, and marketing campaigns
Handled client bookings, stock orders, vehicle check-ins, and supplier payments
Acted independently during owners’ international travel, reporting on targets and staff performance
Created new seat/bike designs, managed social media, and resolved client issues
Private Family (Centurion)
Childcare Provider / Au Pair 2021
Provided full-time care for 3 children (ages 5–13)
Supervised school routines, managed transport, homework, and emotional support
Unleashed Tattoo Studio
Admin Assistant & Tattoo Apprentice 2019 – 2020
Handled front desk duties, bookings, sterilization protocols, and stock
Shadowed tattoo artists to learn design and application techniques
Leatherboyz CC
Admin Assistant / Receptionist 2017 – 2018
Created quotes and managed production boards
Coordinated between departments and assisted with filing and stock
Video Den, The Reeds
Customer Service & Admin Assistant Apr 2015 – Oct 2015
Managed POS transactions, customer inquiries, and late returns
Assisted with end-of-day float balancing and store upkeep
ADDITIONAL STRENGTHS
Highly organized with a focus on detail
Excellent writing and communication skills
Able to work independently and adapt to various systems quickly
Comfortable supporting executives in personal and business tasks
Discreet and trustworthy with sensitive information
REFERENCES
Janine & Dennis Cane – Former Employers, Leatherboyz
Mariette – Manager, Video Den