Social Media Los Angeles

ANDREW ARNOLD

Los Angeles, CA 510-***-**** ******@************.***

https://andrewarnoldphoto.wixsite.com/andrewarnoldphoto/portfolio PROFESSIONAL SUMMARY

Creative Social Media Producer with 10+ years of experience in digital content creation, video production, and brand storytelling. Expertise in producing high-impact social media campaigns, promotional videos, and live event coverage for music, entertainment, and tech industries. Proficient in Adobe Creative Suite, Final Cut Pro, and social analytics tools. Proven ability to drive engagement through visually compelling content and cross-platform strategies. SKILLS

• Content Creation: Video production, photo editing, motion graphics, SEO-optimized copywriting

• Software/Tools: Adobe Photoshop, Premiere Pro, Final Cut Pro X, AVID Media Composer, HTML/CSS, Facebook/Instagram Insights, Google Analytics

• Social Media Management: Platform strategy, audience growth, influencer collaboration, trend analysis

• Technical: 4K/HD filming, DSLR/Canon 5D Mark II, live streaming, audio/video codecs

• Certifications: UX Fundamentals, Sony Alpha Certified Specialist PROFESSIONAL EXPERIENCE

Freelance Social Media Producer & Videographer

Los Angeles, CA 2012–Present

• Produced viral Instagram reels and promotional videos for artists like Wiz Khalifa, T-Pain, and Chevy Woods, generating over 500K+ cumulative views.

• Directed and edited music videos (e.g., Boots Greene’s INK) with motion graphics, optimizing content for YouTube and TikTok algorithms.

• Captured live event coverage for Red Bull X-Fighters, Playboy Radio, and E3 Level UP After Party, boosting brand visibility by 40% through real-time social updates.

• Collaborated with influencers and brands (Taylor Gang Ent., Kandy Magazine) to create behind-the-scenes content, increasing follower engagement by 25%. Pantheon Talent Agency Los Angeles, CA

Social Media Coordinator 03/2012–08/2012

• Launched agency’s YouTube/Vimeo channels, streamlining client self-tape submissions and increasing casting director accessibility by 60%.

• Edited headshots and demo reels for 50+ clients, enhancing their digital portfolios for agent pitching.

• Built social media templates for Instagram Stories and posts, improving content consistency across talent accounts.

Tru Hollywood Hollywood, CA

Social Content Photographer/Videographer 05/2013–08/2014

• Produced weekly Instagram videos for "Truth Fridays" events, driving a 30% increase in venue attendance.

• Partnered with liquor sponsors to create branded content, resulting in a 15% sales lift during promotions.

• Shot and edited celebrity performance footage (e.g., T-Pain’s IAmTpain Tour), distributed across Facebook and Twitter.

Hulu Los Angeles, CA

VX Team Support 04/2017–09/2017

• Resolved UI/UX issues for app launches, ensuring seamless viewer experience across mobile and living room devices.

• Trained 50+ team members on new interface features pre-launch, contributing to a 20% reduction in post-launch support tickets.

ActionLink/Sony Alpha Cameras Los Angeles, CA

Digital Imaging Specialist 2008–2024

• Spearheaded social media-worthy in-store demos for Sony Alpha cameras, boosting quarterly sales by 531% in 2017.

• Trained 15+ associates on product storytelling techniques, enhancing social sell-through content for Best Buy’s online platforms.

EDUCATION

Bachelor of Arts in Cinema & Television Arts

California State University, Northridge Emphasis: Electronic Media Management SELECT PROJECTS

• Decent Exposure Tour (2020): Social media lead for Wiz Khalifa’s tour, producing daily Instagram Stories and recap reels.

• “Job Done” Music Video (2017): Behind-the-scenes videography for Raven Felix (2M+ YouTube views).

• West Coast Swimsuit Pageant: Live coverage for Hooters, generating 10K+ impressions on Twitter.

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