Senior Project Marketing Manager

Natasha Neysmith, MBA, A-CSM

Senior Strategic Marketing & Project Leader

718-***-****, *********@*****.*** LinkedIn: www.linkedin.com/in/nneysmith Summary

Visionary and data-driven Marketing and Project Management Leader with 15+ years of leadership in B2B/B2C marketing strategy, digital transformation, demand generation, and brand positioning across tech, finance, government, and publishing sectors. Proven success in managing high-performing teams, developing go-to-market strategies, and delivering measurable revenue growth. Adept in aligning marketing initiatives with business goals, leveraging analytics, and fostering cross-functional collaboration. Marketing Strategy & Operations Management Business Development User Experience & Customer Journey Optimization Digital Strategy Contract Negotiations Agile SCRUM 508 Compliance

Process Improvement Category Strategy Development & Deployment Leadership & Mentoring Experience

Senior Project Manager, Production, Jan 2025 – May 2025 Transamerica Corporation ICON Staffing, Remote

• Drive cross-functional projects with Sales, Marketing, Product, and Compliance, ensuring timely, compliant asset delivery within budget.

• Manage multiple high-priority marketing programs in fast-paced environments, consistently meeting deadlines and KPIs.

• Provide clear stakeholder communication on project status, risks, and resolutions, ensuring alignment across teams.

• Oversee vendor relationships to maintain compliance, control costs, and ensure timely project execution.

• Lead development and enforcement of compliance standards, securing approvals and managing state/firm filings.

• Leverage organizational and customer insights to optimize processes, enhance project outcomes, and support business growth.

Senior Project Marketing Manager, Annuities, JUL 2023 - APR 2024 Transamerica Corporation Talent Burst Staffing, Remote

• Expanded distribution networks by 12% by promoting variable and indexed investment products to diverse financial advisor segments.

• Managed marketing project lifecycles in Workfront and Red Oak, ensuring timely, compliant campaign delivery and increased product visibility.

• Utilized Salesforce to strengthen advisor relationships and track sales performance, driving product adoption and growth.

• Automated targeted campaigns in Marketo, optimizing performance and expanding market reach.

• Evaluated program effectiveness using data-driven insights, implementing improvements that enhanced marketing outcomes.

Strategic Marketing Communications Lead, Labs, JUN 2022 - MAY 2023 MITRE Corporation McLean, VA, Hybrid

• Drove 18% increase in awareness of MITRE Labs’ capabilities by promoting technologies and initiatives to Federal agencies and industry partners.

• Established unified internal and external communications, enhancing collaboration and consistent messaging across MITRE Labs.

• Automated tech awareness campaigns in Marketo, boosting outreach and engagement with key stakeholders.

• Streamlined communication channels to improve information flow and messaging alignment across all organizational levels.

• Managed complex marketing projects in Wrike, ensuring timely execution of strategic initiatives aligned with communication goals.

Senior Marketing Manager, MAY 2022 - JAN 2023

Tableau (A Salesforce Company) ICONMA Staffing, Remote

• Led B2B and B2C marketing initiatives across the Americas, driving growth through innovative go-to- market strategies and cross-functional collaboration.

• Developed data-driven campaigns leveraging market analysis and customer insights, improving ROI and business performance.

• Analyzed market trends and customer behavior to optimize strategies, boosting acquisition and retention across key segments.

• Fostered alignment between marketing, sales, product, and leadership teams to ensure seamless execution of regional initiatives.

• Utilized Tableau to drive data-informed marketing strategies, enhancing engagement and positioning the brand as a leader in data visualization.

• Anticipated market shifts and evolving customer needs, delivering forward-looking strategies that supported sustainable regional growth.

Project Marketing Operations Manager, Digital Payments Solutions, APR 2021 - FEB 2022 Fiserv Inc. Creative Staffing Network, Remote

• Managed Salesforce Marketing Cloud migrations, improving project efficiency by 11% through tailored process flows and timely delivery.

• Led cross-functional teams to deliver digital payment solution projects, ensuring alignment with client needs and quality standards.

• Oversaw end-to-end project management, from scoping to post-launch support, ensuring on-time, successful delivery.

• Streamlined workflows for digital payment marketing solutions, boosting operational efficiency and cross- team collaboration.

• Drove digital payment marketing strategies, enhancing brand visibility and customer engagement for FinTech clients.

• Applied agile project management to Salesforce Marketing Cloud integrations, ensuring seamless stakeholder communication and execution.

Senior Marketing Manager, Scientific Publishing, OCT 2019 - JUL 2020 American Society for Microbiology Washington, DC

• Developed targeted marketing strategies for ASM journals, boosting readership and engagement in the global microbiology community.

• Leveraged business intelligence to identify new market opportunities, enhancing the impact of outreach campaigns for scientific journals.

• Led promotional campaigns that increased ASM journals' visibility, establishing them as industry-leading resources.

• Executed innovative outreach strategies, aligning ASM journals with emerging research trends and expanding their influence in microbiology.

Senior Marketing Consultant, Credit Risk Solutions, DEC 2017 - SEP 2019 S&P Global Market Intelligence Creative Staffing Network, New York, NY

• Led global marketing initiatives for Credit Risk Solutions, increasing product adoption and market share by 23% through targeted campaigns, customer engagement, and multichannel strategies.

• Streamlined updates and led change management efforts in collaboration with communications and product teams, reducing product launch times and enhancing operational efficiency.

• Analyzed market trends, customer feedback, and competitive intelligence to refine go-to-market strategies, driving customer acquisition, retention, and global growth.

• Developed high-impact campaigns addressing emerging market needs and regulatory changes, ensuring alignment with client requirements and industry standards. Internal Marketing Manager, Human Resources, OCT 2016 - NOV 2017 The Metropolitan Museum of Art MTK Staffing Resources, New York, NY

• Developed and executed internal communication plans, ensuring brand consistency across HR materials, including manuals, guides, and newsletters.

• Managed employee orientation and onboarding programs, improving engagement and retention through optimized experiences.

• Trained staff on HR procedures and compliance, enhancing operational efficiency and regulatory alignment.

• Led internal communications strategies, streamlining information flow to boost employee awareness and engagement.

Associate Director, Marketing, JAN 2014 - OCT 2016 New York Academy of Sciences New York, NY

• Led a team of 9 to manage global marketing for 110 events, doubling attendance through integrated campaigns and data-driven strategies.

• Increased social media engagement nearly 3x and boosted readership with 70+ newsletters distributed via Constant Contact.

• Executed content marketing strategies, leveraging videos, case studies, whitepapers, and expert speakers to enhance brand visibility and engagement.

• Refined multichannel strategies with Google Analytics to drive engagement with academic institutions, sponsors, and thought leaders.

Senior Marketing Manager, OCT 2008 - DEC 2013

Nature Publishing Group New York, NY

• Produced annual marketing plans for 24 journals, managing operations, budgets ($2M+), and increasing global readership and engagement.

• Led multichannel strategies, boosting lead generation by 92% through collaboration with B2B and B2C stakeholders.

• Improved ROI by 53% through the implementation of an analytics system and optimized campaign performance using Google Analytics.

Earlier Experience

Marketing Manager – Scholastic Inc. Marketing Coordinator – Time Inc. Language and Technical Skills

Fluency in English • Salesforce Marketing Cloud • Tableau • Braze • Web Analytics • Microsoft Suite • Marketo • Ready Talk • WEB Trends • Constant Contact • Google Analytics • Twitter Analytics • Facebook Analytics • Adobe Analytics • Adobe Creative Suite • Basic HTML • ON24 • Workday • Jira • Miro • Wrike • Trello • Workfront • Google Marketing Platform • Seismic • Brand Folder • Merril• Red oak • Mailchimp • Hootsuite • SharePoint • WordPress • Hub Spot • Confluence • Canva • Power BI • Proficient in Ai Tools: Gemini, Open Ai, Notion, CoPilot Education

Master of Business Administration (MBA) MONROE UNIVERSITY Bachelor of Arts, Business Administration METROPOLITAN COLLEGE OF NEW YORK Certified Digital Marketing Pro (CDMP) DIGITAL MARKETING INSTITUTE Advanced Certified Scrum Master (A-CSM) SCRUM ALLIANCE

Contact this candidate