Digital Marketing

Dheeraj Rawal

*********************@*****.*** dheerajkumarrawal2.wixsite.com/mysite Toronto ON

Dynamic and results-oriented Digital Marketing Specialist with 3+ years of experience driving brand growth through SEO, content strategy, social media, SEM, PR, e-commerce merchandising, and marketing analytics. Adept at creating high- converting digital experiences rooted in consumer psychology and storytelling. Armed with a versatile background across industries, I blend creative thinking with data-driven insights to optimize strategies, enhance user engagement, and deliver measurable business results. Recognized for a relentless growth mindset, cross-functional collaboration, and the ability to turn complex challenges into scalable marketing solutions that elevate brand performance. Experience

Digital Marketing Coordinator – Monk Shadow 2019-2023

• Performed Core Daily Tasks such as Campaign Management, Data Analysis & Reporting, Content Creation & Creative Collaboration, Market & Competitor Research, Platform Management (social media and tools), and Team & Client Coordination.

• After joining the agency as an advertising intern, my ability to learn and acquire new skills earned me multiple promotions, eventually leading to my role as the manager of the digital marketing department. In this position, I handled various tasks and collaborated with a team of multi-talented individuals. Digital Media Designer – Freelance Toronto September 2024- Present

• Performed core daily tasks such as creating visually compelling social media posts and newsletters, improving click- through rates and client retention through content marketing, managing content, conducting market research, and optimizing content. Collaborated with the team and presented new growth ideas and strategies.

• Promoted to Media Manager within one month after joining as a designer for social media posts, delivering innovative content strategies that align with client branding and audience preferences. Consultant (Part time) – Staples Toronto August 2023- Present

• Performed core daily tasks such as enhancing customer engagement through personalized communication strategies, ensuring alignment with brand values and customer needs, and designing in-store signage and promotional materials to improve product visibility and boost sales conversions.

• Collaborated with team members to strategize and implement initiatives aimed at increasing foot traffic and customer retention. I also utilized analytical skills to identify sales trends and opportunities, fostering data-driven decision- making for store marketing efforts

Education

• Post-bachelor’s in Digital & Content Marketing York University Toronto, Jan 2024

• Post-bachelor’s in Public relations York University Toronto, Oct 2024

• Diploma in Advertising Maya Academy of Advanced Cinematics Surat, 2022

• Bachelor of Commerce (Marketing) MLS University Udaipur, 2021 Skills

SEO/SEM, Google Analytics, Meta Ads Manager, HubSpot, CRM, Adobe Creative Suite, Social Media Content Design, Website Content Management (CMS), Brand Storytelling, Copywriting, A/B Testing, Campaign Performance Tracking, Market Research, Data Visualization, Digital Merchandising & Promotions, SEO Optimization & Landing Page Strategy, CRM & Consumer Engagement, Client Communication, Data-Driven Decision-Making, Effective Communication. Certificates

• HubSpot Digital Marketing & Marketing Software Certification

• Hootsuite Social Media Marketing Certification

• Google Search Ads & Apple Search Ads Certification

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