Ux Designer Market Research

Alesia Strunewskaya

McKinney, TX ● ************.**@*****.*** ● 469-***-**** ● LinkedIn ● Portfolio

SUMMARY

UI/UX Designer with over 10 years of experience delivering user-centered digital solutions across banking, fintech, B2B/B2C, and SaaS domains. Expert in creating and maintaining design systems, crafting accessible and innovative interfaces, and translating user research insights into actionable designs. Demonstrated expertise in collaborating within Agile teams, enhancing user engagement, and designing for WCAG compliance across web and mobile platforms. Passionate about driving user engagement and delivering intuitive solutions that meet both business objectives and user needs.

WORK EXPERIENCE

UI/UX DESIGNER, ANALYST (SYSTEM TECHNOLOGIES) (January 2020 – August 2024)

Minsk, Belarus

As part of the R&D department, led UX/UI design initiatives with a strong focus on user-centered design and accessibility. Responsibilities included developing and maintaining a unified design system for System Technologies, which encompassed UI components, navigation patterns, and UX guidelines. Conducted market and user research to inform the creation of UX strategies and customer journey maps (CJM), ensuring alignment between business objectives and user needs. Designed wireframes, prototypes, and information architectures for various web and mobile applications. Notable projects include:

Parental Control Module: Improved user engagement in a banking app with 5M+ downloads.

Payment Card Marketplace: Enhanced payment functionality for AlfaBank’s mobile app, benefiting 1M+ users.

Financial Management Block: Simplified personal finance management for MBank users.

Parking Payment App: Delivered an intuitive UI for seamless parking fee transactions.

ERP Production Module: Streamlined processes from Bill of Materials to production configuration.

Partnered with cross-functional teams in an Agile/SCRUM environment to deliver high-quality designs aligned with technical and business requirements.

Experience with Generative AI: Used AI tools such as DALL·E and ChatGPT in UI/UX design workflows. Generated vector illustrations for web and mobile interfaces, later refined in Illustrator and Figma. Applied AI to assist in building information architecture and user flows—using AI-generated suggestions to structure navigation and content for complex applications.

Key Achievements:

Created UX architecture for a payment aggregator platform, facilitating multi-vendor transactions.

Designed and implemented dark mode/light mode UI components, improving usability in diverse environments.

Conducted user testing to validate prototypes and refine designs based on feedback.

UI/UX, GRAPHIC DESIGN FREELANCER (December 2010 to the Present)

Minsk, Belarus/ Moscow, Russia

Collaborated with clients across various industries to design web and mobile applications, ensuring alignment with business goals and user needs. Work included designing landing pages and websites for marketing campaigns using CMS platforms such as Joomla, WordPress, and Drupal, achieving a 57% conversion rate for an educational client. Additionally, created UI/UX solutions for corporate apps, dashboards, and consumer-facing tools.

Worked as a freelancer with the Moscow-based agency Bizmont, through which I participated in key projects for major clients, including:

EVRAZ: Designed a mobile application for top management to analyze economic and production metrics across different company divisions.

Norilsk Nickel (Nornickel): Developed a corporate portal to inform the public about the company's environmental initiatives in the Krasnoyarsk region. Additionally, designed a mobile application for employees, featuring an AI-powered virtual assistant to help with HR-related tasks such as requesting vacations, reporting sick leaves, accessing company documents, and receiving internal announcements.

Built interactive prototypes and maintained design consistency through scalable design systems.

SKILLS

Design & Prototyping Tools: Figma, Sketch, Adobe XD, Zeplin, Axure RP, Lottie, Flinto

Frameworks & Libraries: React, Material UI

Development Knowledge: HTML/CSS, JavaScript (collaboration with developers)

Accessibility: WCAG Compliance, Inclusive Design Principles

Collaboration Tools: Miro, Jira, Notion, InVision

Methodologies: Agile/SCRUM

EDUCATION

UI/UX Design Courses Minsk High-Tech Park. September 2014 to May 2015.

Master's degree in Marketing Belorussian State Economic University – Minsk. September 1997 to June 2002.

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