Social Media Strategic Communications

ZEINA KAYS

Senior Corporate Communications Consultant

Strategy Branding PR Marketing Communications

+961-******** *******@*****.*** Beirut, Lebanon Argentina & Lebanon

PROFESSIONAL SUMMARY

Results-driven Senior Communications & Marketing Strategist with over 15 years of experience in corporate communications, branding, and public relations across the MENA region. Expertise in developing and executing high-impact communication strategies for multinational organizations in healthcare, oil & gas, and technology. Adept at stakeholder engagement, content strategy, media relations, and crisis communications. Proven ability to drive brand visibility, enhance corporate reputation, and implement large-scale campaigns for B2B and B2C audiences.

CORE COMPETENCIES

Strategic Communications Planning

Branding & Corporate Identity

PR & Media Relations

Content Development & Management

Event Planning & Execution

Stakeholder Engagement

Crisis Communications

SEO, SEM & Digital Marketing

Social Media & Influencer Marketing

Project & Team Management

KPI Measurement & Analytics

Multilingual: Arabic (Native), English (Fluent), French (Good), Spanish (Basic)

PROFESSIONAL EXPERIENCE

Senior Consultant – Communications & PR

IQVIA Healthcare Consultancy – Doha, Qatar

Nov 2023 – Sep 2024

Secondment to the Ministry of Public Health

Led the integrated communications strategy for Qatar’s new health insurance scheme.

Developed multi-channel content, including website content, FAQs, brochures, media briefs, and stakeholder templates.

Created brand identity and key messaging framework for the scheme’s rollout.

Designed and implemented B2B & B2C content strategies for digital platforms and applications.

Managed advertising and media campaigns for the launch.

Established KPIs and protocols for CRM and Call Center operations.

Conducted corporate communications training sessions for junior and senior staff in English and Arabic.

Marketing Communications & Branding Consultant

Eventbuz – Doha, Qatar (Remote)

May 2021 – Sep 2023

Designed the pre-launch marketing strategy for Eventbuz, a startup B2B and B2C event platform.

Developed and managed branding, corporate identity, and content strategy across website, mobile app, and marketing materials.

Created and executed social media campaigns, including influencer collaborations.

Oversaw corporate video production and infographic content.

Led event planning for the official product launch in Doha.

Senior Communications Consultant – Oil & Gas

Seconded to ADNOC Onshore – Abu Dhabi, UAE

Mar 2020 – Feb 2021

Managed internal and external communications, reporting directly to SVP Corporate Communications & CSR.

Led a team of 11 specialists across internal comms, external PR, and digital marketing.

Developed and implemented corporate-wide communications campaigns aligned with ADNOC’s brand guidelines.

Restructured and optimized the company’s intranet portal for improved internal engagement.

Established performance KPIs and reviewed analytics-driven strategies for media and PR effectiveness.

Freelance Communications & PR Consultant

Beirut, Lebanon Feb 2017 – Dec 2019

Developed and launched a CSR initiative addressing key youth challenges in Lebanon.

Created corporate communications strategies for startups and major brands.

Drafted press releases and media content for clients in Lebanon and Oman.

Conducted personal branding workshops for professionals.

Managed a product launch event for a major Qatar-based conglomerate.

Head of Public Relations & Media – Oil & Gas

Qatar Energy (formerly Tasweeq) – Doha, Qatar

Apr 2009 – Dec 2016

Developed and executed a global corporate communications strategy, enhancing brand reputation across MENA and Southeast Asia.

Led brand positioning and messaging, resulting in the successful launch of 3 new products that increased market share & revenue.

Oversaw international media relations, securing strong partnerships with industry publications.

Managed high-profile corporate events and sponsorships in Singapore, UK, Malaysia, Japan, India, Indonesia, UAE, and Qatar.

Implemented employee engagement initiatives including Town Halls, Family Days, and Sports Days.

Designed and delivered internal leadership training programs for staff development.

Account Director – PR & Events

DPI thenetworkone – Doha, Qatar

Jul 2006 – Jan 2009

Established the PR & Events Management Department for the agency.

Led PR and event marketing campaigns for clients such as Occidental Petroleum, Honda, Volvo, and the Qatar Ministry of Economy & Commerce.

Managed content strategy, press releases, media relations, and event execution.

Developed brand activation and advertising campaigns, working closely with creative teams.

EDUCATION

MBA in Marketing & Management

Lebanese American University (LAU) – Beirut, Lebanon

Graduated with Distinction (1998)

BS in Business Management

Lebanese American University (LAU) – Beirut, Lebanon

Graduated with Honours (1994)

TRAINING & CERTIFICATIONS

Introduction to Standards & Sustainability – International Trade Center (2023)

Introduction to Digital Journalism – Reuters (2021)

Understanding Digital Marketing – Georgetown University Qatar (2016)

Finance for Non-Finance Professionals – PWC’s Academy (2015)

Coaching for Excellence – ILM, London, UK (2014)

Transformational Leadership Masterclass – Jack Canfield (2013)

High-Impact Public Speaking Skills – Campbell Knowledge Corp (2013)

TECHNICAL SKILLS

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) – Expert

Website Content Management (SharePoint)

CRM & SAP Systems

Social Media Management & Analytics Tools

References available upon request.

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