JULIA MONTONE
240-***-**** *****.*******@*****.*** www.linkedin.com/in/julia-montone/
Professional Experience
Senior Ecommerce Specialist 2024 – Present
Ecommerce Specialist 2022 – 2024
Flywheel Digital
• Led the development and execution of eCommerce strategies for Fortune 500 clients, resulting in a 200% YoY revenue increase by leveraging data-driven insights and optimizing product listings across Amazon.
• Managed a diverse portfolio exceeding $300 million in revenue, driving product optimization and marketing initiatives for major brands, including Procter & Gamble, Bose, and Gu Energy.
• Pioneered a Prime Day promotional strategy, utilizing market-basket analysis and consumer behavior insights, leading to a 16% increase over forecasted sales.
• Spearheaded implementation of custom A/B testing software to measure and optimize conversion rates, resulting in an increase of 6% within 3 months
• Developed and maintained strong client relationships through consistent communication and strategic consulting, ensuring the successful execution of marketing and promotional strategies across multiple regions. Sales and Marketing Associate 2021 – 2022
MagicBus (Y Combinator Startup)
• Conducted bi-weekly cold calls, led demos to B2B and B2C leads, resulting in over 10 contractual customers using Hubspot
• Illustrate visual campaigns such as digital and physical flyers that were distributed across the D.C Metro area resulting in over 1,000 clicks and 10,000 impressions on the MagicBus website
• Established email campaigns and newsletters using Mailchimp to engage with existing customers and acquire new ones, resulting in an increase of qualified leads by 25%
• Oversaw lean street marketing project resulting in over 20 new B2C customers Sales and Marketing Intern 2020 – 2021
Hydrus.ai
• Identified 362 leads (92% qualified prospects) over two weeks by searching LinkedIn for job titles and responsibilities matching those of our ideal customers
• Created bi-weekly ads for Facebook and Instagram that trafficked over 48,000 users to the company website
• Oversaw continual success in driving organic traffic to DTC site through comprehensive SEO management and optimization resulting in +25% organic users YoY
• Designed daily social media posts for 4 digital platforms leading to +1000% in glance views and clicks Skills & Competencies
Advanced Proficiencies: Data Analysis (KPI, Mapping, Visualization), Search Engine Optimization, Customer Relationship Management, Sales Strategy, Consulting, Website Merchandising Technical Tools: Salesforce, Hubspot, Mailchimp, Excel, SQL, PowerPoint, Salsify, Vendor Central, Seller Central
Certification: Salesforce CRM, Amazon Marketing Cloud, Amazon Sponsored Ads Advanced, Amazon Video Ads, Amazon Ads Foundation, Amazon Ads Retail, Amazon DSP Advanced, Amazon Ads Campaign Optimization, Amazon Twitch Gameplan
Education
University of Maryland – College Park
Bachelor of Science in Marketing with Minor in Nonprofit Leadership and Social Innovation GPA: 3.86 (Cum laude)