ANTIO A. ESPINOSA
***** ******* **** *******, ** 34219
Mobile: 301-***-**** **********@***.***
SALES BUSINESS DEVELOPMENT TERRITORY MANAGEMENT GROW SALES TO HIGH LEVELS ESTABLISH LOYAL RELATIONSHIPS BUILD TOP-RANKED MARKETS Drive strong sales and market growth—history of exceeding performance goals and building zero-based and established territories to rank as top-performing regions; yielded Chairman’s Club and New Salesperson of the Year honors. Leverage keen operational acumen to better understand and respond to clients’ needs—strong financial analysis, supply chain management, distribution, and inventory control knowledge fuels ability to plan long-range strategies for clients. Manage fiscal and staff resources effectively—judiciously control multimillion-dollar budgets and both small and large teams, ensuring optimal allocation of resources to maximize impact and return on investment SELECT SKILLS
Profit & Loss Management
Relationship Development
Territory Expansion
Forecasting & KPI Reporting
Opportunity Identification
Market Capitalization
Turnaround Leadership
Account Development
Key Account Entry
KEY HIGHLIGHTS
Driving Sustainable
Sales Growth
Grew a small territory producing an average of $4K/per week, to a top 10% market generating $1.9M in business. Received New Salesperson of the Year, Marketing Associate of the Month (2x), and Chairman’s Club honors. Surpassed goal by 475% through client service, product marketing, aggressive pricing, and consultative selling. Gaining Entry Into
Multi-Unit Accounts
Leveraged consultative sales style and relationship cultivation skills to gain entry into a 6-unit restaurant chain as a primary vendor, building a solid $650K revenue stream. Saving Key Accounts in the
Process of Defecting
Saved contracts in jeopardy of being cancelled, addressing concerns to regain client confidence. Saved a key account, and secured contract renewal—while with Marriott— by listening to the customer’s concerns and implementing QA standards and training. Spearheading Key
Operational Projects
Launched new services including a food court and restaurant within the 750-room Adam’s Mark Daytona Beach Resort; defined project needs, managed procurement— from bid solicitation to vendor selection—and created controls to maximize profit. Planning High-Profile,
Customer-Centric Events
Sold, planned, and executed large special events for up to 4,000+ guests, working with diverse stakeholders to ensure highly successful events. Coordinated and supervised 100+ employees, and through project management, doubled revenue from prior year. EXPERIENCE & CONTRIBUTIONS
Client Development/New Sales Consultant – Virginia, Maryland, and Washington, DC markets First Choice Coffee Services, Lorton, Virginia 2019 – present Generate sales of the Company’s products and services and retain existing customers by regularly spending more than 80 percent of my working time in my assigned territory: developing existing account add-on business and referrals; adding new rental dollars to existing accounts; re-signing customers; obtaining new customers; resolving customers concerns; and strengthening customer relations.
■ Contact customers with low sales activity to ensure that monthly minimum product purchase commitments are met;
■ Review, draft, and finalize contractual sales and service agreements consistent with Company standards;
■ Promote product upgrades to grow business presence within customer market;
■ Collect past due accounts that have orders on hold. ANTIO A. ESPINOSA
Mobile: 301-***-**** **********@***.***
CONTINUED (2)…
Self-employed – Washington, DC
Antio Real Estate, Inc., Port St. Lucie, FL 2017 – 2019 Assisted parent with closure and wrap-up of personal business venture following age-related health concerns. Sales Consultant – Virginia, Maryland, Pennsylvania, and Washington, DC markets Edward Don & Company, Westampton, NJ 2014 – 2017
Increased sales in assigned territory from $.9M to $1.4M in just 3 years by surpassing expectations and providing consultative service to each account involving frequent communications, product education, and strategic planning. Maintained cash flow by managing the collection of receivables, providing the service needed to ensure customers were motivated to close open invoices. Maintained records including sales and product manuals, price books, and client files.
■ Dedicated to sales of leading commercial restaurant equipment and supplies.
■ Consulted with hotel, institutional, and restaurant clients providing recommendations and advice in support of business growth and continued client partnerships. Sales Representative – Virginia, Maryland, and Washington, DC markets Sleepy’s LLC, Hicksville, New York 2011-2014
Quickly developed a reputation as a reliable and detail-oriented associate, rotating throughout stores in Virginia, Maryland, and Washington, DC, to dramatically improve sales, customer relations, sales floor organization, and inventory management. Self-studied the industry to provide customers with in-depth product and benefit information, coupling ability to educate consumers with a consultative style and low-pressure approach, resulting in high close ratios.
■ Qualify leads in fast-paced environments where customers differentiate on the smallest of price margins, employing marketing tools to select best-fit products, and in short order, establishing relationships to drive business.
■ Independently oversee the showroom floor including managing daily inventory audits, cash and deposits, and procedural compliance while often operating an entire location without any assistance from open to close. Sales Representative – Maryland & Virginia markets CrossMark Corporation, Plano, Texas 2011
Managed a territory of 10+ big box retailers—Lowe’s and Home Depot—to drive representation and sales of a market innovation. Demonstrated product as an in-store representative, working directly with contractors and consumers to communicate features, advantages, and cost benefits of the product.
■ Cultivated relationships throughout all levels of store management—critical to advantageous product representation, shelf space, and in-store customer engagement—and drove strong market entry for new offering.
■ Maintained inventory, set up displays, and managed the sales and account development process effectively, functioning with zero oversight from supervisors who were located at the company’s Texas-based headquarters. Sales Representative
Cheney Brothers, Inc.(07-08), PFG-Florida (05-06), & Great Western Meats, Inc. (04-05), Central Florida 2004-2008 Cultivated new business in startup territories, developed market penetration plans to increase awareness, and secured new business in a highly saturated and aggressive market. Closed business with key accounts—building a solid portfolio of 25-35 accounts within short order—and focused on providing the servicing and support to differentiate offerings. Took interest in the goals of each client, serving as a consultative partner in the selection of products to support growth and GM objectives.
■ Captured $1M in new business against a $600K goal, penetrating a zero-based territory through effective consultative selling of 15,000+ products for one of the largest food distributors in the South. Cheney Brothers, Inc.
■ Secured a contract with a multi-unit restaurant, gaining entry—through strong relationship development—as the primary vendor for this 6-store chain; drove $750K in sales, surpassing $308K goal by 244%. PFG-Florida
■ Excelled in promoting more than 4,000 products and developing solid customer relationships through avid service and support; recruited to PFG-Florida due to market penetration results. Great Western Meats, Inc. ANTIO A. ESPINOSA
Mobile: 301-***-**** **********@***.***
CONTINUED (3)…
Director of Purchasing (96-99 & 03-04); Food & Beverage Cost Controller (95-96) Adam’s Mark Daytona Beach Resort, Daytona Beach, FL 1995-1999 & 2003-2004 Directed the procurement of $3M in goods and services for a 750-room resort with F&B sales of $10M annually, overseeing 7 direct reports in diverse operational areas including purchasing, inventory, storeroom management, distribution, and shipping/receiving. Orchestrated bid solicitation and contract negotiations for 8 F&B outlets, catering and banquets, and room service operations. Developed monthly performance reports disseminating profit and loss results for the Food and Beverage Department. Instrumental in redesigning menus and pricing for banquet, catering, room service, and restaurants.
■ Recruited back to the hotel to provide leadership during a time of transition as the property navigated a change in ownership; conducted a year-end inventory—during the holiday season—critical to buyout proceedings.
■ Launched a new onsite restaurant and multi-unit food court, collaborating with key F&B leaders to develop menus, procure supplies and equipment, analyze costs, test new products, and create profitable entities.
■ Named Manager of the Quarter—after just 3 months with the company—by producing cost-saving results; analyzed existing and developed new strategies to better control expenses for property-wide F&B operations. Marketing Associate
Sysco Corporation, Ocoee, FL 2000-2003
Catapulted sales from $100K to $1.9M in just 3 years—against a goal of $400K—by surpassing expectations and providing consultative service to each account involving frequent communications, product education, and strategic planning. Maintained cash flow by managing the collection of receivables, providing the service needed to ensure customers were motivated to close open invoices. Maintained records including sales and product manuals, price books, and client files.
■ Reached Chairman’s Club status reserved for the top 10% of performers—out of 160 sales representatives— who surpass $1.6M in sales; secured 75%-80% of the business in each of 40 accounts. EDUCATION & CREDENTIALS
SOUTHERN ILLINOIS UNIVERSITY, Carbondale, IL Bachelor of Science ServSafe Certified Fluent in English & Spanish