Senior Graphic Designer

SENIOR GRAPHIC DESIGNER **** - ****

INTERIM MARKETING DIRECTOR 2024

GRAPHIC DESIGNER 2015 - 2023

Metcalfe’s Market Madison, WI

• Designed weekly ad circulars (distributed to 185,000 homes). Coordinated with lead buyers, vendors and third-party production teams to generate ad content and ensure pricing accuracy.

• Created in-store signage, flyers, digital ads, social media content and other promotional materials to promote sales, store events, promotions and support customer engagement and generate revenue.

• Developed updated brand guidelines and implemented to all stores.

• Implemented Metcalfe’s Loyalty Program (currently 135,000 Members), designing signage and email newsletters for members only exclusive deals.

• Managed end-to-end production of promotional materials, ensuring timely and high-quality deliverables.

FREELANCE GRAPHIC DESIGNER 2012 - Present

Bailey (Roedl) Nehls Madison, WI

Clients include Forage Kitchen, Wisconsin Department of Natural Resources, Forward Madison, Madison Mallards, Kenosha Kingfish, Green Bay Rockers

(formerly Green Bay Bullfrogs), Wisconsin Rapids Rafters, and others.

• Designed logos, branding, marketing collateral, annual reports, and digital ads for a variety of clients.

• Created stadium signage, event promotions, game schedules, and advertisements for multiple sports teams.

CONTRACT ART DIRECTOR 2023 - 2024

Wisconsin Natural Resources Magazine Madison, WI

• Directed the art production of the Wisconsin DNR’s magazine through a content and branding modernization which resulted in a 3% increase in print subscriptions over one year.

• Consulted with DNR communications director and deputy directors to drive strategy for the magazine.

• Advised DNR graphic designers on production of cross-functional magazine art to ensure it met branding guidelines, issue voice and quality standards.

CONTRACT GRAPHIC DESIGNER 2016 - 2024

Best Version Media Remote

• Designed magazine layouts from concept to completion, ensuring a cohesive and visually compelling publication.

• Developed advertisements and marketing materials, maintaining brand consistency and high-quality standards.

• Managed multiple projects in a fast-paced environment, meeting tight deadlines while upholding design excellence and collaborating with multiple contributors.

GRAPHIC DESIGNER 2013 - 2014

Two Peas in a Bucket, We Blow Kisses and 44and1 Middleton, WI

• Collaborated with the creative director to develop marketing campaigns, email blasts, newsletters, web graphics, and social media content.

• Designed and created exclusive digital products and branded content for Two Peas in a Bucket, including monthly themed mood boards and color palettes.

• Led branding, logo design, packaging, web graphics, advertisements, and apparel design for We Blow Kisses and 44and1, two startup lifestyle and fashion brands.

• Developed custom Nike sock designs for 44and1, utilizing dye-sublimation printing to achieve high-quality color output.

GRAPHIC DESIGNER 2011 - 2013

Tools of Marketing, Inc. Prairie du Sac, WI

• Worked directly with Culver’s HQ, designing clothing, merchandise, toys, and packaging for the Kids Program, along with in-restaurant promotional materials.

• Managed annual catalog for 500+ Culver’s restaurants, overseeing design, product sampling, vendor coordination, and printing.

• Developed and maintained ToolsforCulvers.com, handling website design, product photography, categorization, and online merchandising.

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