Amazon Brand Manager and Ppc Specialist

EDUCATION

YALLA KHAN

AMAZON PPC EXPERT AND BRAND MANAGER

WORK EXPERIENCE

PROFILE

Results-driven Amazon Brand Manager and PPC Specialist with 2 years of hands-on experience managing and scaling successful brands through Amazon Seller Central. Proficient in PPC campaign management, ACoS optimization, and SEO-focused listing optimization. Skilled in keyword research, competitor analysis, and data-driven decision- making to boost product visibility and sales performance. Experienced in full-cycle brand management, including strategic positioning, A/B testing, running promotional campaigns, and continuous listing optimization. Adept at monitoring customer reviews and feedback to identify recurring issues or opportunities for product improvement. Well-versed in Helium 10 for keyword tracking, analytics, and competitive research. Strong focus on data analysis & reporting, performance marketing, and iterative campaign refinement to ensure data-backed growth.

Proactive communicator with a strong analytical mindset, dedicated to driving sustainable success and maintaining a competitive edge in the Amazon marketplace. CONTACT

+92-312-*******

***********@*****.***

Karachi, Pakistan

SKILLS

Amazon PPC Management

Keyword Research

Listing Optimization

Market Analysis

Competitor Research

ACoS Optimization

Seller Central Handling

Campaign Strategy

Client Communication

Data Analysis

Brand Positioning

Customer Review Management

O Level (Cambridge International

Examinations)

THE PROFESSIONALS O/A LEVEL

KARACHI PUBLIC SCHOOL

Completed studies up to

Matric-equivalent level before

O Levels transition FREELANCER (2023 - Current)

Akshar Ayurveda – Supplements Category

Managed and optimized Amazon PPC campaigns via Seller Central, focusing on boosting product visibility, improving search rankings, and controlling ACoS/TOCOS.

Conducted in-depth keyword research, structured high-performing ad campaigns, and continuously optimized bids and targeting for better conversion rates. Executed detailed market and competitor analysis using tools like Helium 10 and Jungle Scout to identify profitable opportunities and support strategic decision- making.

Maintained account health by monitoring KPIs, addressing customer concerns, ensuring listing compliance, and aligning with Amazon’s performance policies. Contributed to overall brand strategy and positioning, helping improve the brand’s visibility and competitiveness within a saturated marketplace. Demonstrated advanced skills in Amazon FBA, PPC advertising, SEO, and data- driven brand growth tactics.

Promoted to Brand Manager, taking ownership of end-to-end operations including marketing execution, listing optimization, performance analysis, and cross-functional coordination to drive sustained success across categories. 2023 - CURRENT

2010 - 2023

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