Data Analytics Sales Strategist

Deborah Daly

917-***-****/**************@*****.***

www.linkedin.com/in/deborah-daly-3021a48

Vibe Consulting New York, NY 2024-Present

Sales Strategist

Identify purchasing decisions to drive profitable margins

Utilize data analytics and projecting needs assessments and financial budgets

Focus product mix, styling and pricing based on trends and sales performance

Assess needs by classification, by price point

Variety Wholesalers New York, NY 2022-2024

Tops Buyer

Drive classifications sales of $40m Tops for Misses and Plus at a 48% gross margin.

Negotiate for the best pricing while maintaining strong relationships with vendors.

Drive key items sales based on demand forecasting while balancing fashion assortments

Strategize on upfront buys and closeouts while maintaining liquidity

Bonton.com New York, NY

Senior Buyer 2021-2022

Responsible for Ladies Sportswear sales for up-front buys and onboarding drop ship DTC vendors.

Purchase up-front goods for private branded products.

Work with the site team to maximize product sales, promotions, and branding

Work closely with Commerce Hub to utilize product templates for site needs

Curated assortments for profitable sales and key items for site launch

Doneger/Tobe Group New York, NY

Merchandising Strategist

2016-2020.

Responsible for identifying key trends and developing presentations to clients

Managed accounts and brought on new brands and accounts

Partnered with vendors to identify trends and develop key growth strategies.

Collaborated with retail clients on classification projections, presenting key strategies and trends.

Accounts handled: Costco, TJ Maxx, Burlington, Ross, Bealls Outlet

Macys New York, NY 2003 -2016 Buyer – Ready-to-Wear Moderate Classic Sportwear (2011-2016)

Responsible for sales volume of $180M with private brand and market vendors.

Developed, supervised, and mentored a team of 5 Associates.

Project managed Open-to-Buy plan for a gross margin of 41%.

Consolidated buying opportunities through stores and online omnichannel buying processes.

Maximized business revenue through analyzing and implementing promotional strategies and focused advertising.

Built and cultivated strong vendor relationships, resulting in efficient transactions and planning.

Ownership for choosing item business drivers.

Sorted fashion deliveries by regional climate.

Merchandise Manager – Women’s Plus & Petite Sportswear (2007-2009)

Managed an annual sales volume of $500M, providing strategic planning and product direction to all Macy’s private brands.

Responsible for an Open-to-Buy plan with a gross margin of 42%.

Coordinated strategic merchandising planning and execution for Macy’s Plus-Size Marketing.

Maximized key item trends and volume driving classifications, increasing profits.

Negotiated and drove incentive costs and exclusive product.

Merchandise Manager – Moderate Market (2003-2007)

Responsible for an annual sales volume of $280M, managing the casual businesses within the domestic market and private label brands.

Managed an Open-to-Buy plan with a gross margin of 44%.

Spearheaded strategic planning utilizing classification expertise, providing product direction to Buyers.

Drove key item initiatives by negotiating corporate pricing with vendors.

Partnered with private brands on strategy development and key item initiatives.

Ross Stores New York, NY 2009 –2011.

Buyer – Casual Active

Managed an annual sales volume of $45M.

Drove Open-to-Buy plan with a gross margin of 44%.

Negotiated price and value with vendors, utilizing exceptional communication skills and business analysis.

Generated greater sales volume by utilizing classification planning.

Merchandised product mix of closeouts and up-front buys.

Saks Fifth Avenue New York, NY 1996 – 2003

Buyer – Bridge Sportswear (1998-2003)

Managed the Bridge Sportswear business with an annual volume of $92M, with a gross margin of 44%.

Purchased product for 62 doors within the Vendor mix of Anne Klein, Elie Tahari, Ellen Tracy, Missoni, Lauren Sport & Zanella.

Developed and mentored a team of 5 Assistants.

Held ownership for fashion deliveries by climate.

EDUCATION

Studying for a Master’s in Education at American College Indianapolis, IN

Fashion Institute of Technology New York, NY

Bachelor of Science, Marketing

Associates of Applied Science, Fashion Merchandising & Buying

TECHNICAL SKILLS

Microsoft Office Suite (including Excel and PowerPoint), Power BI, Canva

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