Social Media Vice President

Ryan MacTaggart

** ********* ******, **** *****, NY 11755 ****.**********@*****.*** 631-***-**** LinkedIn: linkedin.com/in/ryan-mactaggart-49410911 PROFESSIONAL SUMMARY

Award-winning music executive with 20+ years of experience in artist development, cultural branding, and entertainment marketing. Recognized for leading campaigns that elevate emerging artists into global stars and for forging multimillion-dollar partnerships across music, sports, fashion, and tech. CORE COMPETENCIES

• Artist Development Strategy

• Brand Partnerships

• Music x Gaming Integration

• Live Events & Tour Marketing

• Social Media Growth Strategy

• Lifestyle & Experiential Marketing

• Cultural Trend Forecasting

• Entertainment Tech Integration

Senior Vice President of Artist Development & Lifestyle Marketing – 300 Entertainment Jan 2021 – Jan 2025 New York City Metropolitan Area Head of the Lifestyle Marketing/Artist Development Department. Oversaw all tour marketing and brand partnerships. Connected artists with brands for promotional & marketing collaborations. Managed special events, signings, activations, and meet-and-greets. Specialized in social media services for public figures, businesses, and media. VP of Cultural Brand Marketing – 300 Entertainment Jan 2019 – Jan 2021 Greater New York City Area

Led marketing and artist development efforts.

Managed brand partnerships and coordinated special events. Developed cross-promotional campaigns with influencers and labels. Retail & Lifestyle Marketing Manager – Interscope Records Mar 2009 – Jan 2016 Greater New York City Area

Created campaigns for artists like Lady Gaga and Imagine Dragons. Increased sales through experiential marketing and social campaigns. Recipient of Universal Music Group’s “Star Performer” award in 2011. Field Marketing Representative – Universal Music Group Distribution Sep 2001 – Jul 2008 Greater New York City Area

Managed merchandising and distribution for major retailers. Oversaw Long Island and NYC territories.

Field Marketing Representative – MCA Records

Jun 2001 – Aug 2002

Urban Promotion – Jive Records

Sep 1999 – Jun 2001

EDUCATION

Recipient of the 2025 Five Towns College Alumni Lifetime Achievement Award for Contributions to the Music Business and the Institution.

B.S.A. in Business Management, Concentration in Music Business Five Towns College – Dix Hills, NY Graduated: 2001