Creative Director Art

Nancy Karamarkos

Creative Direction • Digital and Brand Marketing

917-***-**** • *****.**********@*****.*** • https://nancykaramarkos.myportfolio.com A visual storyteller with over 15 years of experience, renowned for crafting and designing compelling brand narratives and pioneering marketing campaigns across diverse sectors. Specializes in aligning creative direction with market insights to drive engaging content and execute end-to-end campaign strategies that resonate with both B2C and B2B audiences. KEY ACHIEVEMENTS

• Led art direction for Food Arts Magazine, reaching over 75K monthly readers and earning four design awards from the Society of Publication Designers.

• Instrumental in the launch of B2B and B2C design and marketing initiatives including GURHAN NY’s loyalty program.

• Selected ten times as a judge for the James Beard Foundation’s “Best Cookbook Photography” awards.

• Tripled online sales at GURHAN NY, achieving $1M in total online sales for the first time in 2020 and exceeding that amount year over year.

AREAS OF EXPERTISE

Creative Direction • Print Design • Digital Design • Content Creation and Storytelling • Photo Shoot Art Direction • Photo Retouch and Editing • Email Marketing • Brand Development • Social Media Marketing • B2C and B2B Marketing Campaign Strategy • Data Analytics • Customer Experience • Digital Marketing • Media Relations • Strategic Communications • Brand Development • Go-To-Market (GTM) Strategy • Brand Development • Market Research PROFESSIONAL EXPERIENCE

GURHAN NY, New York, NY

Art Director, Senior Marketing Manager (Remote) 2017 – 2025 Provide creative direction and design for: seasonal marketing campaigns, look books, website, trade shows, all printed materials, e-blasts, social media posts and retailer ads. Collaborate on and direct still life and model photo shoots, ensuring alignment with brand vision and managing logistical details. Provide color correction and retouching direction. Partner with sales and marketing to create visually compelling assets that are on-brand. Strategize and execute data-driven marketing campaigns to position the GURHAN brand as a market leader in the luxury jewelry space.

Design and deliver assets for live events such as trade shows and trunk shows. Develop comprehensive monthly marketing plans to define campaign scope and promotional strategies. Develop and manage brand standards for all creative assets to maintain a consistent visual aesthetic and brand identity. Responsible for the digital asset management system. Evaluate the performance of marketing campaigns using Shopify Plus, Klaviyo, and Google Analytics, also assess customer shopping behavior with Microsoft Clarity and Lucky Orange. Manage relationship with external marketing agency, overseeing PPC, SEO, and social media efforts. Maintain brand consistency across B2C/B2B company websites, optimizing UX design and creating new, engaging content. Spearhead media and public relations initiatives, crafting compelling press releases and internal communications. Nancy Karamarkos Design, New York, NY

Principal Creative Director 2014 – 2019

Designed print and digital marketing materials for high-profile clients such as South Coast Plaza’s Taste Magazine, Judith Ripka, Ltd., Flavor Forays, Goat Cheeses Of France, and Hawkins International. M. SHANKEN COMMUNICATIONS, New York, NY

Art Director, Food Arts Magazine 1999 – 2014

Delivered creative leadership in crafting and executing cohesive, engaging design concepts for the covers and editorial layouts of a monthly, award-winning publication.

Directed photo shoots both on location and in the studio in addition to overseeing retouching and color correction of all images. Trained and mentored designers and assistant art directors in developing creative design solutions and maintaining consisten- cy in brand identity.

Commissioned original artwork from illustrators.

ADDITIONAL EXPERIENCE

ITALIAN WINE MERCHANTS, New York, NY – Wine Sales Associate, Events GLENDALE COMMUNICATIONS, New Providence, NJ – Assistant Creative Director MECKLERMEDIA, Westport, CT – Assistant Art Director, Internet World Magazine SPORTS AND FITNESS PUBLISHING, Boulder, CO – Art Director ZIFF-DAVIS PUBLISHING, New York, NY – Assistant Electronic Prepress Manager TECHNICAL SKILLS

Adobe Creative Suite • Shopify Plus • Klaviyo • Figma • Microsoft Office (Word, Excel, Powerpoint, Teams) • Canva • Constant Contact • Airtable • Qlikview • Publitas • Google Analytics • Gorgias • Yotpo • Zinrelo • Refersion • WordPress EDUCATION

Bachelor of Arts, Communications – Rowan University, Glassboro, NJ Advanced Wine and Spirit Education Trust Certificate – International Wine Center, New York, NY AWARDS

Design Merit (2001, 2002, 2003, 2006) – Society of Publication Designers Silver Bronze Pewter Medals (2000, 2001, 2002, 2005) – Gold Ink Awards VOLUNTEER WORK

Wish Granter – Make-a-Wish Foundation of Metro NY

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