Creative Director Social Media
Resume:
travis.white
Brands that I’ve touched.
Creative with 13+ years of experience seeking a full time creative role that sits at the intersection of brand strategy and visual execution. I have built my career on a strong foundation of design and a passion for creating memorable experiences. From developing branding strategies, designing immersive environments, and leading a team of creatives. I bring a unique blend of creativity, strategic thinking, and leadership skills. visit my portfolio: traviswhitecreative.com
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Creative Director
TRW Creative
February 2015 to Present
• Leads brand development and design execution across digital & print for a range of clients in the CPG, tech and mental health spaces
• Manages client relationships, project budgets, timelines and creative direction as both a strategist and hands-on designer
Creative Producer
Unorthodox Ventures
February 2022 to August 2023
• Developed and implemented creative strategies to achieve increased engagement on website, social and e-mail for innovative hand sanitizing solutions in a post-pandemic world
• Supported company growth through creative vision and direction
• Oversaw the work of the creative department which included mentorship, visual storytelling and maintaining consistent brand integrity for new product launches Associate Creative Director
United States Money Reserve (Contract)
December 2021 to February 2022
• Worked with Chief Creative Officer to set project deadlines and content goals for new product launches
• Supervised all work completed by the creative department
• Conceived and implemented concepts, guidelines and strategies in various creative projects and oversaw them to completion
Creative Designer
USAA (Contract)
June 2021 to December 2021
• Executed social media concepts and visually impactful campaigns
• Facilitated the development and improvement initiatives for design processes, procedures, standards and guidelines to maintain proper brand integrity Art Director
Liaison Creative + Marketing (with NXP), Austin, Texas May 2019 to March 2021
• Designed and directed creation of global custom branded event spaces
• Managed and worked in parallel with the social media team to develop meaningful content to execute brand campaigns & new product launches
• Ensured NXP brand standards were consistent across all design projects & global events
Senior Graphic Designer
Arcturis, St. Louis, Missouri
February 2018 to May 2019
• Lead day-to-day design project management, including scheduling of projects, timelines, budgeting and communications
• Developed and oversaw the implementation of interior/exterior wayfinding and design systems that direct, inform and inspire corporate employees Art Director
Momentum Worldwide, St. Louis, Missouri
February 2015 to February 2018
• Worked within multiple brand standards while optimizing the opportunity to evolve and challenge the brand to elevate client’s creative look and feel
• Lead conceptual meetings that created ideas relevant to client/brand needs Experience
Bachelor of Fine Arts, Graphic Design
Maryville University, St. Louis, Missouri
Education
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