Digital Marketing Social Media

PAWAN SHEKHAWAT

Mobile: +91-892******* Email: ******.*********@*****.***

Digital Marketing Leader Strategy SEO SEM Social Media Growth Marketing

Experienced digital marketing professional with 14+ years of proven success in designing and executing impactful digital strategies across healthcare, education, fitness, and F&B sectors. Adept at leading cross-functional teams, managing multi-channel campaigns, optimizing performance, and driving business growth through data-driven insights. Skilled in SEO, SEM, social media, content marketing, and analytics, with a strong foundation in web development technologies.

Core Competencies

• Digital Strategy & Execution

• SEO & SEM Optimization

• Social Media Management

• Web Analytics (Google Analytics)

• Email, WhatsApp & SMS Campaigns

• Budget & Vendor Management

• HTML, CSS, PHP, WordPress, JavaScript

• Team Leadership & Cross-functional Collaboration

• Data Analysis & Performance Reporting

Professional Experience

Senior Digital Marketing Manager

Asian Hospital — Feb 2024 – Present

- Lead digital marketing across 4 hospitals, 3 gyms, and 7 restaurants; oversee strategy, execution, and performance across platforms like Swiggy and Zomato.

- Plan and execute SEO, SEM, social media, email, and display campaigns to improve online presence and customer acquisition.

- Collaborate with internal teams and external agencies to drive web development and branding projects.

- Monitor competitor activities and industry trends, providing insights for continuous improvement.

Digital Marketing Manager

Echelon Institute of Technology — June 2022 – Jan 2024

- Spearheaded digital campaigns, improving lead generation and student engagement.

- Managed SEO strategy, website performance, and social media content.

Digital Marketing Manager

JB Knowledge Park — July 2015 – June 2022

- Increased brand visibility and website traffic through integrated marketing campaigns.

- Oversaw a team to manage email, SMS, and digital advertising campaigns.

Digital Marketing Manager

Rapidex Advertising — Dec 2014 – July 2015

- Developed and managed online marketing strategies, expanding client outreach.

Digital Marketer

JB Knowledge Park — Aug 2009 – Nov 2014

- Launched and optimized digital campaigns; contributed to SEO and social media strategies.

Education

• Professional Diploma in Digital Marketing, NIIT — 2014

• M.E., Electronics & Communication, Lingaya’s University — 2010–2013

• B.E., Electronics & Communication, Apeejay College of Engineering, Gurgaon — 2006–2009

• Diploma in Electronics & Communication, State Board of Technical Education, Chandigarh — 2003–2006

• Matriculation, BSEH — 1999–2000

Achievements

- Former School Captain and national-level festival organizer.

- Represented at U-19, U-17, U-22 cricket tournaments, including the Pataudi Trophy (BCCI).

- Awarded College Color and Scholar Badge for excellence in academics and sports.

Leadership & Social Contributions

- Coordinator, Training & Placement Cell, Apeejay College of Engineering.

- Organized national festivals: CONTRIVANCE 2009 and TATVA 2008.

- Led blood donation drives and tsunami relief efforts.

- Conducted English communication and personality development seminars.

Technical Skills

• Google Analytics, Google Ads, Facebook Ads, SEMrush, Ahrefs

• HTML, CSS, PHP, JavaScript, WordPress

Hobbies

Concept Thinking Traveling Cricket Singing

Declaration: I hereby declare that the information provided is true and correct to the best of my knowledge.

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