Product Management & UX Design

Pedro Leonardo - Director/Principal Product Management, UX Design and UI

San Francisco, CA ● 415-***-**** ● linkedin.com/in/pedroleonardo ● *******@*****.*** Dynamic product leader with a proven track record of driving product success in both startup and enterprise SaaS environments. Expertise in launching products from concept to market, managing multi-million-dollar P&L, and leading high-performing product teams. Demonstrated ability to foster collaboration, exceed client expectations, and consistently deliver exceptional results. Passionate about innovation and solving complex problems with a "can-do" attitude. AREAS OF EXPERTISE

Product Leadership: Product Management Excellence, C-Level Briefings, 0-1 Driver, Strategic Planning, P&L, SLAs, Go-to-Market,, Pricing Strategy, Product-Led Growth & Customer Acquisition, UX Design, User Centric Design, Scrum Master Technical Expertise: SaaS, Cloud, AWS, Azure, Google Cloud (GCP), K8S, Kubernetes, API Integration, FinOps, IoT, Networking, VPN, SD-WAN, Security, Figma, SQL, Agile, AI/ML, GenAI LLM, IoT, Event Broker, Kafka, Data Privacy & Protection, GDPR/SOC2, Datadog, CRM, New Relic, RBDS, Fullstory, Segment, PowerBI, QuickSight, Mode, Trust & Identity Okta SAML SSO, Python, Javascript Market & User Focus: User-Centric Design, Market Analytics, Data Insights & Analytics, Data Governance & Compliance Leadership & Management: Leadership Team, Startups, Enterprise Products and Solutions, Strategy Outlook, P&L Oversight PROFESSIONAL EXPERIENCE

Yotascale San Francisco, CA

SaaS Startup in Multi-Cloud Cost Management. Series B, $25M in total funding Sr. Director of Product Management, UX Design and AI 2021-2024 Spearheaded all product and UX design initiatives, driving strategic vision, roadmap execution, customer engagement, and agile development processes to deliver market-leading solutions.

● Innovation & Industry Differentiation: Pioneered industry-first FinOps GenAI and LLM Copilot. Placed Yotascale in the

“Challenger” quadrant. Drove 30% increase in sales wins.

● 0-1 Launches: multi-cloud expansion to AWS, Azure, GCP, Kubernetes, and the Total Cloud Platform (any SaaS provider: Snowflake, Datadog, etc.) leading to increased sales of 50% YoY. Got SOC2 compliance.

● Customer Retention: Maintained classic platform, achieving 100% retention and 180% net dollar retention (NDR).

● Team Leadership: Led scrum for 16 engineers, 1 product manager, and UI team of 4 external contractors.

● UX Design: Hired and managed UX design, adding a design system, story book, A/B testing and over 30% in CSAT. PubNub San Francisco, CA

SaaS Startup in global Data Stream Network powering mobile and web real-time apps. Series D, $130M in total funding Senior Product Manager, Core Services, Pricing, Data Privacy and Protection 2019-2021 Led product strategy and execution for data analytics, core platform APIs, and launched a new pricing model that accelerated sales by reducing close deals by over 50%, and revenue increase by over 30%.

● Pricing Strategy with Major Sales Uplift: Developed and implemented a simplified pricing model, achieving over 60% adoption within 9 months and shortening sales cycle from 2 weeks to 1 week.

● Revenue Optimization: Introduced a usage-based Support Plan model for larger customers, increasing revenue by 6%.

● Service Enhancements: Launched new Service Level Agreements (SLAs) and integrated APM dashboards with Datadog and New Relic. Released enhanced capabilities for PubNub core services: signals, presence, and history APIs.

● Data Privacy & Protection: Established comprehensive data governance (GDPR/PII), leading increased 20% wins. Ayla Networks Milpitas, CA

SaaS and Mobile Startup in Internet of Things (IoT) platform-as-a-service (PaaS). Series D, $144M in total funding Group Product Manager Cloud Portal, Data Services and Privacy 2018-2019 Drove product strategy for the Cloud Services portfolio, launching 7+ products enabling enhanced security, and led development of analytics and machine learning services, powering anomaly detection, failure prediction, and forecasting.

● IoT Product Launch: Released 7+ cloud launches: OTA firmware updates, 2 factor, data privacy & protection and GDPR compliance, inter-cloud messaging services, anomaly detection, predictive maintenance, and business insights.

● Machine Learning Innovation: Developed a comprehensive Analytics and Machine Learning Service from scratch, enabling anomaly detection, failure prediction for predictive maintenance, and event forecasting for IoT devices.

● Data-Driven Insights: Built Ayla's Insights Reports, leveraging data analytics to provide product designers with valuable insights on device metrics, user experience, and product performance. Cisco San Jose, CA

Fortune 500 company: Networking hardware, software Product Management Lead, Assurance & Analytics, Enterprise & Network Management 2016-2018 Led go-to-market, early adoption, and application experience of the Assurance and Analytics software platform for Cisco's Digital Network Architecture (DNA) Center. Drove product strategy for routing, software-defined access, and network functions virtualization, establishing Cisco as a leader in Enterprise Network Management and generating $1B+ in revenue within 2 years of launch.

● Analytics Platform: Launched analytics platform in 2017, achieving 10,000 enterprise customers by the end of 2018.

● Early Field Trial Program: Spearheaded an Early Field Trial program with over 10 Fortune 500 customers, culminating in the successful launch of Assurance and Analytics SW platform—the largest launch ever for Cisco Enterprise Group.

● Strategic Partnerships: Led four OEM partnerships (LiveAction, LivingObjects, Glue Networks, Arcana Networks) to expand market penetration in SaaS and cloud-based delivery. Senior Group Manager, Product Management, Enterprise & Routing Groups 2010-2016 Led a multi-million-dollar product line with a team of 75 engineers, developing and launching innovative software and hardware solutions. Orchestrated product launches, including briefings to press and C-level executives.

● Product Line Leadership: Spearheaded the product line for network management in routing platforms across SMB/Commercial, Enterprise, and SP sectors within the Enterprise Segment, leading a team of four product managers.

● Industry Recognition: Received the Most Innovative Product of the Year award in 2015 from Gartner for the new Software Defined Networking WAN (SDN-WAN) controller.

● Financial Management: Managed the $50M P&L (Cisco Virtual Office) for the flagship Teleworker solution. Group Manager, Security Solutions, Routing Group 2005-2010 Managed a $50+ million revenue solutions group, leading an 18-person international technical marketing team. Delivered C-level product and sales presentations to Fortune 500 executives, showcasing Cisco's router-based security suite of solutions.

● Cisco Virtual Office (CVO): Developed and launched CVO, generating over $250 million in global revenue.

● VPN & Firewall Solutions: Launched VPN and Firewall solutions, serving 1,000+ customers worldwide and adding $40 million in revenue in 2009 alone.

● Industry Recognition: Won Fortune Magazine's ‘Best Company for Teleworkers - CIO 100’ award for CVO. Sr. Software Engineer Routing Group, San Jose, CA & London, England, 2001-2005 Key contributor to the security and quality assurance team, leading the Business Unit's SQL database and web initiatives. Mentored new hires and delivered results to management. Performed EMEA-specific compliance testing for VoIP solutions.

● Won the “Pioneer Award,” most prestigious internal recognition at Cisco, for Dynamic Multipoint VPN (DMVPN) Altice Labs / Portugal Telecom Porto, Portugal

Group Manager, Software Development Innovation Labs 1993-2001 Led a team of 7 engineers as Lead Software Engineer/Project Manager at Portugal Telecom. Spearheaded the company's ISO-9001 certification process. Developed and launched multiple systems and CRMs utilizing Oracle technology solutions. EDUCATION

Executive MBA (joint): Haas School of Business, UC Berkeley, CA & Columbia Business School, NY (2009-2011) MS in Information Management (joint): University of Porto, Portugal & University of Sheffield, UK (1998-2000) MS in Electrical, Telecommunications & Computer Engineering: University of Porto, Portugal (1988-1993) CERTIFICATIONS & PATENTS

AWS Certified Solutions Architect Associate • Cisco CCNP • 3 patents in secure provisioning of devices and anomaly detection ADDITIONAL INFORMATION

Global traveler (34 countries and counting) • Avid cyclist in the San Francisco Bay Area • Improv Theater Coach English & Portuguese: Bilingual • Spanish, French & German: Working Proficiency • Japanese: Intermediate

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