Trilingual executive assistant with ** years supporting top-level executives, Streamlining calendars, meetings, and confidential communications. Expert in calendar and travel management using Google workspace and a variety of digital tools, ensuring flawless coordination and confidentiality. Skilled in multi-tasking and problem solving, adept at handling complex schedules and anticipating executive needs. Highly trainable and willing to learn new skills to achieve business goals.
Key Skills:
Organizing internal, external meetings
Calendar Management
Event planning and management
Analytical Reporting for upper management
Travel management
Communications Management
Tracking budgets and goals
Vendor and Customer management
Project Management abroad and domestic
Strategic Planning / Execution of
Special projects
Executive support and liaison to internal teams
Work Experience:
Geordis Construction- February 2025-Present
Executive Assistant to CEO/Office Manager- Miami, FL (Hybrid)
Manage CEO’s calendar, reducing scheduling conflicts
Coordinate travel and meeting via Zoom, Teams, and in-person to optimize executive’s time
Record meeting minutes and follow up on client site visits
Project management and site updates for CEO
QuickBooks Management and financial tracking
Conduct monthly reconciliations and cash flow updates, ensuring precise budget management
Process expense reimbursements and tracking of COG for projects
Office Administration including A/R, A/P, filing, record keeping
Sales and Marketing assistance with client communication
Vendor and Office Maintenance Management
Manage client records and mass mailings of project protocols
Aldabra USA- September 2019-February 2025
Operations and Marketing Manager- Mi (Remote)
Internal and External Customer Service
Primary liaison to clients for all communication from corporate, factory, sales and marketing teams
Managed logistics including transport quotes, and customs documentation to ensure timely deliveries
Developed annual marketing calendar and budget for North America to optimize spend
Crafted digital content and strategy to increase ROI on marketing efforts
Implemented customer feedback tools to refine brand strategies and promotion
Implementation and management of multi-channel marketing outreach through web, print and social media platforms
Event planning and project management including travel, coordination, and execution
Office administration- including A/R, A/P, bank reconciliation, filing, record keeping, team calendar management
Maanage USA office requirements for Italian executives-business visas, immigration visas, business license, UL certifications, commercial liability insurance
New Employee onboarding with comprehensive policy briefings and structured training
Graspa Group- January 2018-August 2019
Marketing Manager and Brand Development- Miami, Fl
Website management and update for various restaurants (4 different concepts-30 million annual sales)
Executed email marketing campaigns and promotions to boost customer engagement
Enhanced digital relations on Instagram, Facebook, and Twitter through targeted content strategies
Coordinate events at restaurants and catering events off site e.g. client’s office or home
Monitored Groupon, Yelp, Trip Advisor campaigns to assess promotional metrics and success
Tracking engagement and success of in-house special events e.g., cooking class, wine pairings
Assisted CMO with all aspects of team meetings and events ensuring clear and effective communication
Developed traditional and digital marketing strategies, enhancing overall brand visibility
Managed social media calendars and attended events to ensure coordinated brand messaging
Analyzed consumer trends to provide actionable insights for strategic marketing adjustments
Tracking marketing expenses meticulously to ensure adherence to budget constraints
Review and help franchisees with their local marketing spend analysis and strategy refinement
Attention to all details on marketing initiatives and product launches
Trend Transformations- January 2015–December 2017
International and Domestic Business Development - Miami, Fl
Market research for new international markets-Brazil, Spain and Mexico
Implemented company business plan and provided analysis for future improvement to Executive Management
Researched and worked with international based legal and marketing firms to launch business
Planned, executed, and participated in international franchise expo for new franchisees
Coordinated and managed cross training between US based team and local staff
Collaborated with US team for onsite training, and assisted in creation of training material
Responsible for resolving issues, identifying and analyzing trends, monitoring competitive activities and responding to market trends
Worked along with local teams in Brazil, Spain and Mexico for competitive analysis and strategic pricing
Coordinated with local vendors for additional services
Worked in US based franchise store as General Manager. Managed day to day functions- Operations, Marketing, sales and finances.
Budget, analysis and adjust local marketing efforts
Managed sales and installation teams
Cash flow analysis and vendor payments
Trend Transformations - March 2006 – December 2017
Executive Assistant/ CEO Assistant - Miami, Fl
Manage travel and schedule for CEO (different concepts with 100 million in sales)
Processed reimbursements and budgeting expenses for travel enhancing cost control
Assisted in planning of internal/external events and recorded detailed meeting minutes
Scheduled and coordinated discovery days for potential franchisees for efficient engagement in sales cycle
Oversaw all franchisees training initiatives, streamlining both initial and ongoing educational programs
Assisted with annual franchisee convention for over 200 guests ensuring flawless event execution
Ad Havoc personal assistant projects- passports, visas, media tour, personal appointments
Remote meetings with field reps for debriefings to C-level executives
Manage internal CEO communications, ensuring prompt and clear message dissemination.
Conduct vendor research and provide recommendations to support cost-effective operations
Maintain strict Confidentiality on all matters and communications
Processed worker’s compensation claims and audits, implementing procedural improvements
Manage Auto and liability insurance reports and evaluation of new providers upon renewals
Team building activities proposal, procurement, management, and execution
Meetings with C-level executives for CEO updates on all departments
Create presentation books for client and prospect meetings
Responsible for payroll processing
Prepared quarterly and year end payroll reporting to accounting and auditors
Employee onboarding and set up of employee training
401k and health benefits management including yearly cost analysis. Evaluation of new providers
Worked with hiring mangers on job descriptions, interviews, and talent search
Worker’s compensations claim, perform audit and implemented changes
Set up new states for payroll including unemployment and taxes
Update of new employee manual and trainings
Optimal Wellness By Lidi- February 2024-present
Med Spa Office Manager- Consultant- Miami, FL
Appointment scheduling
Customer service and Sales
Creating Tickets
Education:
Master of Business Administration (MBA)
Expected June 2026
Florida Gulf Coast University
Bachelor of Criminal Justice with minor in Marketing
December 2005
Florida International University
Certification:
Digital Marketing
February 2022
BrainStation
Additional Skills:
Microsoft Office Suite-Teams
Microsoft Dynamics NAV
AS400, Concur, Zoom
Salesforce, Calendly, Notion
Basic Google ads, Google Analytics
Excellent verbal and written skills in English, Spanish and Portuguese
QuickBooks Online
Hootsuite, Meta Ads
Paychex, ADP
iOS Mac OS