Project Management Social Media

A l i S h e h a b +961-**-***-*** *********@*********.***

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An award-winning journalist recognized with Al Jazeera Best Story Award and a versatile professional with extensive expertise in media production, scriptwriting, strategic communication, project management, organizational psychology, Open-Source Intelligence (OSINT), and geopolitical research. With a distinguished portfolio of work featured on platforms like Al Jazeera, CNN Arabic, Psychology Today, Harvard Business Review Arabia, MIT Technology Review Arabia, The Independent, Vice Arabia, and Assafir, I have a proven track record in creating engaging content and leading strategic initiatives. As the founder of a production house achieving 30% annual growth, I’ve delivered over 25 documentaries and innovative multimedia storytelling. I authored The Al Jazeera Guide to Scientific Journalism, the first in the Arab world. I contributed to the best-selling “Unbias the News”, underscoring my dedication to inclusive, interdisciplinary journalism.

An expert in data-driven content strategies, audience engagement, and large-scale project management, my Master's degree in organizational psychology enables me to optimize team dynamics and operational efficiency. Fluent in Arabic, English, and French, and a member of Hostwriter, Online News Association (ONA), and the Coalition for Independent Technology Research, actively shaping global discussions on media innovation. W O R K E X P E R I E N C E

o Media Innovator, Content Strategist & Freelance Consultant Remotely (04/2017) – Present

- Delivering training in media literacy, critical thinking, AI-driven content creation, OSINT for journalists, documentary production, Science journalism, and digital safety.

- Developing and training an AI news analysis tool for the GPT store, helping journalists and media professionals identify bias and improve content clarity.

- Spearheading a weekly newsletter for 60,000+ media professionals, fostering knowledge sharing in Media, Geopolitics, Science, Psychology, and Technology.

- Managing a personal website and YouTube channel (14,000+ subscribers) with a cross- platform content strategy, creating weekly blogs and videos.

- Managed content production for the Dutch TV show "Metropolis" as a linear producer, delivering content aligned with strategic objectives and audience needs.

- Providing strategic counsel on content development, leveraging OSINT for enhanced AI-driven insights, and targeting think tanks, news outlets, and high-profile individuals. o Senior Content Creator Ifilms, Remotely (01/2022) – ( 07 / 2022 )

- Conceptualized and spearheaded a science program for Al Jazeera Digital's O2 platform.

- Served as chief editor for the program, ensuring content quality.

- Managed a multidisciplinary team, fostering cross functional collaboration between researchers, writers, and production personnel for seamless execution.

- Infused humor into the scriptwriting process, enhancing audience understanding of complex scientific concepts.

o Senior Producer Al Araby TV, Remotely (04/2019) – (04/2021)

- Served as Chief Editor and Concept Developer for "Araby Tech" the first Arabic Tech TV show, leading a team of 8+ researchers and script editors.

- Conducted in-depth research and spearheaded investigative documentaries, reaching millions of viewers and driving public discourse.

- Collaborated as a line producer on “Poligraph”, a TV program debunking misinformation, and showcasing expertise in combating disinformation. o Communication Consultant United Nations, ESCWA, Lebanon (11/2019) – (03/2020)

- Designed and executed a comprehensive content strategy for an Arab ministerial economic summit at the UN Beirut HQ.

- Conceptualized and developed engaging cartoon characters to promote UN SDGs for children, fostering awareness of global initiatives.

- Crafted compelling "Humans of ESCWA" stories for social media, amplifying the organization's impact and reach.

- Contributed to the development of UNESCWA's social media presence and newsletter.

- Supervised the publication of an internal Daily News Bulletin and prepared weekly strategic affairs position papers for high-profile ESCWA personnel. o CEO Nanomedia LTD., Lebanon (11/2011) – (11/2016)

- Founded and led a successful production house, selling 23 documentaries and numerous TV shows to Pan-Arab channels.

- Drove the company's strategic direction, establishing vision, mission, and objectives, achieving a consistent 30% annual profit growth.

- Built and mentored a 15-person team of producers, directors, designers, researchers, and scriptwriters fostering a culture of creativity and operational excellence.

- Oversaw all operational aspects, including HR, finance, budgeting, and media relations.

- Integrated organizational psychology practices to enhance team collaboration and productivity.

o Strategic Affairs Analyst & Investigative Journalist (01/2006) – (01/2022)

- Orchestrated content strategy and production for high-profile tech and gaming events in Saudi Arabia. Supervised a cross-functional team for Vice Arabia, ensuring the timely delivery of influential articles, engaging videos, and high-performance social media campaigns.

- Launched and managed platforms merging psychology with media (Vitapsy).

- Created multi-format strategic affairs content (CNN Arabic, The Independent Arabia, Assafir, Huffington Post Arabic, Al Mayadeen website), reaching diverse audiences.

- Developed investigative documentaries (Al Jazeera, AL Mayadeen).

- Enhanced the digital presence of media outlets (Lebanon24, 180 Post, Al Modon) through strategic content planning, communication, and SEO consulting, improving website traffic and conducting organizational reviews, improving team dynamics and operational efficiency.

- Conducted in-depth analysis of various think tanks. E D U C A T I O N

• Master’s Degree in Org. Psychology Lebanese University (2023). A 3.45 GPA.

• Bachelor's Degree in TV and Radio Journalism Lebanese University (2005). C e r t i f i c a t i o n s

Data Analysis and Digital Tools

• OSINT (Basel Institute on Governance)

• SPSS (IBM® Statistical Software)

• Google Analytics (Google)

• Introduction to Generative AI (Google)

• How to Use ChatGPT in Your Newsrooms (The Knight Centre)

• The Impact of AI & Automation in Journalism (The Knight Centre)

• Excel (Edumotion)

Safety, Security, and Conflict Analysis

• Conflict Analysis (USIP)

• Safety & Security (UN)

Media Production and Content Strategy

• Digital Creative Content (RNTC)

• Content Strategy (YouTube)

• TV News (Reuters News Agency)

• Facebook & TV (Facebook)

• Online Marketing (Google)

• Voice Over (Jihad El Atrash)

Leadership, Management, and Strategic Thinking

• Foundations of Project Management (Google - Coursera)

• Business Planning

• Conflict Management & Leadership

• Design Thinking (Al Jazeera)

Training and Development

• Training of Trainers (UCMT)

S K I L L S

Budgeting and Financial Management

• Budgeting Tools: Microsoft Excel, Mint, TurboTax. Content Management Systems (CMS)

• CMS Tools: WordPress, Drupal, Joomla, Blogger, Magento, Shopify, Weebly, Ghost. Data Analysis and Digital Marketing

• Data Analysis: Tableau (data visualization), SPSS (statistical modeling), Google Analytics

(audience insights and traffic monitoring).

• Digital Marketing: Yoast SEO, Hootsuite (social media scheduling and analysis), Ahrefs, SEMrush (keyword research and competitive analysis), Mailchimp, Substack (email marketing and subscriber engagement).

Leadership, Team Collaboration, and Project Management

• Leadership & Team Management: Slack, Asana, Trello, Google Workspace, Jira (agile project management), Visio (process mapping).

Public Speaking and Presentation

• Presentation Tools: PowerPoint (interactive presentations), Prezi (visual storytelling), Keynote, Google Slides.

Technical Skills

• Open-Source Intelligence (OSINT): Proficient in using advanced OSINT tools for investigative journalism, data collection, and geopolitical analysis.

• Programming: Python (data scraping), HTML, JavaScript (basic-level web scripting).

• Analytics Tools: Using Meta Business Suite and Hootsuite for campaign tracking. Soft Skills

• Communication: Exceptional communication skills in Arabic, English, and French.

• Leadership: Ability to lead multidisciplinary teams and foster collaboration.

• Problem-solving: Expertise in identifying bottlenecks and proposing innovative solutions.

• Adaptability: Versatile in managing tasks under tight deadlines and adjusting strategies.

• Cultural Sensitivity: Working within cross-cultural teams and engaging diverse audiences.

• Critical Thinking: Strong analytical mindset to assess and enhance strategies across media, marketing, and project management.

L a n g u a g e s

Arabic (Native).

English (Advanced), IELTS Certified.

French (Advanced).

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