Director, Advanced Analytics and Insights
Resume:
JOSH HOWARD
DIRECTOR, ADVANCED ANALYTICS & INSIGHTS
603-***-**** **********@*****.*** linkedin.com/in/howardjosh/ Newton, New Hampshire Greater Boston Area
SUMMARY
Results-driven data and marketing leader with over a decade of experience in analytics across retail and financial services. Proven track record of designing and implementing scalable analytics solutions and improving operational efficiency at Fidelity, Under Armour, and Timberland. Experienced in building and leading high-performing analytics teams, working cross-functionally in fast-paced environments, and translating complex data into actionable insights. Enthusiastic problem solver with strong technical expertise capable of leveraging high-powered analytics to fuel strategic initiatives and drive business growth. EXPERIENCE
Director, Advanced Analytics & Insights 11/2022 - 01/2025 Fidelity Investments Boston, MA
Spearheaded methodology and visualization workstreams for enterprise-wide marketing measurement platform redesign, working across multiple channels, technologies, and teams to develop a unified solution.
Led development of in-house, multi-touch attribution (MTA) model for all owned marketing touchpoints across 100+ ongoing campaigns and contexts. Drove end-to-end data exploration, measurement, and visualization for CRM, Personalization, and Flagship App channels with 10M+ active users. Served on the internal governance board for enterprise-wide A/B testing, evaluating prospective experiments to ensure best practices.
Senior Manager, Analytics & Insights 06/2021 - 10/2022 Fidelity Investments Boston, MA
Developed framework for measuring all personalized digital marketing content on owned platforms for a firm with over $5T in assets under management (AUM). Designed advanced interactive dashboards to quantify impact of an educational newsletter program with 7M+ subscribers and monitor ongoing performance. Collaborated with department leaders to assess the performance of strategic audiences within the private investing customer base and assign targets for future growth. Senior Manager, Direct-to-Consumer Analytics 09/2020 - 05/2021 Under Armour Baltimore, MD
Owned strategic business analysis for $1.5B+ North America Direct-to-Consumer business, regularly presenting to the executive leadership team. Oversaw development of analytics center of excellence for the greater North America business, inclusive of ecommerce, retail, and wholesale. Governed North America customer data warehouse and enterprise-wide implementation of Adobe Analytics, each with dozens of active weekly users. Developed long-range plan for the Direct-to-Consumer business, including sales and profitability targets, category investments, and customer acquisition and retention goals. Hired, developed, and led a high-performing team of 6 managers and analysts. Senior Lead / Lead Analyst, Analytics & Optimization 01/2017 - 08/2020 Under Armour Baltimore, MD
Monitored, analyzed, and reported out on the performance of the $300M+ North America ecommerce business.
Led all North America ecommerce weekly business reviews, collaborating with partners across merchandising, marketing, planning, and finance. Provided leadership with data-driven recommendations around when to run promotions, where to spend incremental marketing dollars, and how to optimize site content. Developed the demand planning infrastructure for the North America ecommerce business, cascading the sales plan across channels, programs, and product divisions. Managed 2 junior analysts.
Senior Ecommerce Analyst / Ecommerce Analyst 03/2015 - 12/2016 Timberland Stratham, NH
Led the digital analytics function and delivered actionable insights for achieving the financial plan for a $40M+ ecommerce business.
Oversaw the A/B testing & personalization program, delivering 100+ test experiences in 2016.
EDUCATION
Masters in Business
Administration (M.B.A.)
The Johns Hopkins University, Carey
Business School
Bachelor of Arts (B.A.), History
Yale University
SKILLS
Analytics Tools: SQL, Snowflake, Adobe
Analytics, Google Analytics, R, Python,
Tableau, QlikSense, PowerBI, Looker
Leadership: Data-Driven Decision
Making, Executive Presentation, Building
Data-First Cultures, Team-Building and
Management
Statistics: A/B Testing, Statistical
Modeling, Recommendation Engines,
Causal Inference
Digital Marketing: SEO, SEM, CRM, Paid
Search, Social, Mobile App, Webinars
PROGRAMS MANAGED
CHANNEL MEASUREMENT
Data discovery and exploratory data
analysis (EDA)
Methodology design and ETL
Dashboard building and management
CLICKSTREAM DATA
Adobe Analytics / Google Analytics
Managed ecosystem of 100+ users
Platform strategy & governance
Tag management
A/B Testing
Strategic roadmap management
Vendor coordination
Test design & execution
Measurement & insights
Intake governance
PLANNING / FORECASTING
Retail KPIs budgeting
Promotions & pricing
Store planning
Long-term planning (5YP)
SEO
Content design and strategy
Metadata and keyword management
Measurement and testing
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
E q
Contact this candidate