Social Media Digital Marketing

Rekha M. Dunn

860-***-**** *********@*****.*** www.linkedin.com/in/rekhadunn rekhadunnmsm.com EDUCATION

Master of Science, Marketing

Dean’s List, GPA: 4.0, Eller Excellence Scholar

University of Arizona, Eller College of Management SKILLS AND CERTIFICATIONS

Certifications: Social and Behavioral Research Investigators, CITI Program. Technical Skills: Microsoft Office Suite (Excel), Email Marketing and Automation, Adobe Cloud, SEO/ SEM, Social Media, KPI and ROI R&D, Keyword Targeting, Research, and Mapping, UX, Wix, Hootsuite, Google Analytics/ Ads, Modeling, AI Product Development and Branding

Soft Skills: Continuous Learner, Effective Communicator, Innovative Problem Solving & Strategic Vision, Cross-Functional Teamwork & Leadership

PROFESSIONAL EXPERIENCE

Graduate Fellowship

Tucson Committee on Foreign Relations September 2024- May 2025

• Led strategic website management on Wix and high-impact event marketing campaigns, driving communication and event promotion with a 232% growth in average monthly site sessions and a 148% growth in monthly unique visitors leading to a 5% increase in event attendance over 4 months.

• Conduct exclusive interviews with globally recognized experts and influential stakeholders (e.g., CNN commentators, government leaders) and craft thought-leader commentary, amplifying average views by 200%, improving average engagement time to 49% over 4 months.

• Spearheaded innovative event marketing strategies, overseeing content creation and targeted promotions to maximize engagement and influence aligning with the organization’s targeted positioning.

• Drove SEO optimization and data-driven decisions through KPI tracking and in-depth website performance analysis, decreasing the bounce rate by 10% and increasing session duration 37% in 4 months.

• Grew the organization’s brand, reach, and global influence by designing and pitching a comprehensive medium-term strategic marketing plan.

Digital Marketing Simternship

Mimic App by Stukent April 2025

• Interpreting vanity metrics (impressions and clicks) when evaluating the value of a campaign, peaking at 34,463 clicks and 1,104 conversions.

• Calculating and using KPIs, including ROI, and knowing when to prioritize these metrics.

• Effectively allocating a $10,000 budget to maximize revenue to $68,075.

• Utilizing digital tools and tactics to improve campaign performance, including performing A/B testing to identify the best approach for retargeting.

• Effectively organizing, creating, and optimizing search, display (interest-based, remarketing, PPC), and shopping ads to ensure optimal impressions spanning 7,430,070, over 10 weeks. Landhub

Marketing Administrator June 2022- June 2023

• Designed and edited visual content using Canva and Adobe InDesign, enhancing the overall aesthetic and impact of marketing materials, gaining 3 personal clients from the membership.

• Boosted TikTok video views by 251%, from 334 to a peak 1,173 views in 7 days, by leveraging trending audio, targeted keywords, and data-driven content strategy to maintain a 151% increase for following posts.

• Developed and executed social media content calendars using Hootsuite, increasing engagement by 20% across all platforms.

Bachelor of Arts, Communication, Marketing

University of Arizona

Dean’s List; Vice President I, Pi Beta Phi

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