Creative Director Ux Design

SCOTT GIESKE

Creative Director / Art Director / Designer / Artist

SUMMARY

Innovative and results-driven Design Director with extensive experience in branding, UX design, and creative leadership. Adept at translating business goals into compelling visual solutions, leading cross-functional teams, and optimizing user-centered design strategies to drive engagement and overall business growth. Proven ability to balance creativity with strategic thinking to deliver impactful digital and print experiences. SKILLS

Design Direction, Creative Direction, Art Direction, Brand Design, Print Design, Trade Show Design, UX Design, Creative Strategy, Design Thinking, Digital Marketing, Social Media Strategy, and Creative Team Leadership. EXPERIENCE

Scott Gieske Design • Creative Director / Art Director Watertown, MA – December 2021 - Present

• Provide creative direction and comprehensive design services for a diverse client portfolio, including America’s Test Kitchen, Just Chill Beverages, LiveVox, Open Matters, Philips Design, and Precision Optics Corporation.

• Collaborate with Client Executives, Account Directors, and Project Managers to estimate project scope, allocate resources, and oversee execution.

• Cultivate and maintain strong client and partner relationships, ensuring alignment with strategic business goals and creative vision. The Boston Consulting Group • Senior Manager of User Experience Boston, MA – April 2016 - December 2021

• Managed UX services for BCG’s Product Engineering Group, overseeing the design and development of innovative digital solutions.

• Led UX design strategy for enterprise applications, ensuring intuitive, modern, and brand-aligned user experiences.

• Partnered with the UX Center of Excellence to assess and allocate UX capacity for current and future initiatives within BCG’s Global Services Group.

• Championed a user-centered design approach, optimizing solutions to enhance usability, engagement, and overall user satisfaction. Philips • Digital Creative Lead / Freelance Consultant Boston, MA – July 2015 - March 2016

• Collaborated with creative leadership to develop concepts and execute visual designs for the corporate website and tradeshow booth. TIAA-CREF • Creative Director

Boston, MA – August 2013 - June 2015

• Partnered with brand and marketing teams to redefine TIAA-CREF’s digital brand identity and user experience.

• Served as a key member of the UX Senior Leadership team, driving innovation and strategic vision.

• Fostered collaboration between leadership and corporate partners to enhance communication, innovation, and strategic alignment.

• Managed multiple creative teams across Boston, Charlotte, and New York, including UX designers, art directors, and visual designers.

• Provided daily creative direction and oversight for concept development and visual design execution.

• Led the creative vision for a suite of digital products serving individual investors, retirement plan administrators, and corporate associates.

• Spearheaded the adaptation of corporate brand standards across all digital platforms.

• Set performance expectations and conducted regular evaluations to support team growth and foster excellence. SapientNitro • Associate Creative Director

Boston, MA – June 2008 - March 2013

• Creative Lead for high-profile clients, including ALZ Forum, Cigna, The Hartford Funds, Mohegan Sun Casino, PerkinElmer, and Philips Healthcare.

• Managed multidisciplinary teams, including information architects, UX designers, art directors, visual designers, copywriters, and content strategists.

• Partnered with Client Executives and Program Managers to staff, estimate, and manage project execution.

• Cultivated and maintained relationships with 20+ high-profile clients, driving retention and long-term collaboration.

• Conceptualized, designed, and presented creative deliverables such as competitive analyses, pitch decks, design comps, and interactive demos to communicate design solutions effectively to key stakeholders.

• Drove user-centered design strategies within complex project environments, ensuring intuitive and engaging digital experiences.

• Mentored and motivated team members, fostering a collaborative culture that maximized creativity, efficiency, and innovation. Digitas • Associate Creative Director

Boston, MA – January 2007 - June 2008

• Led creative direction for major brands, including AARP, AT&T, General Electric, InterContinental Hotels Group (IHG), Sara Lee, and Staples.

• Developed and executed creative strategies aligned with brand guidelines, audience insights, and business objectives.

• Partnered with Account Directors and Project Managers to estimate, staff, and manage projects.

• Conducted research, developed concepts, and designed compelling creative deliverables to effectively present design solutions to clients.

• Provided mentorship and leadership, inspiring teams to push creative boundaries and perform at their highest level. EDUCATION

University of Cincinnati • College of Design, Architecture, Art and Planning (DAAP) Cincinnati, OH

Bachelor of Science in Communication Design

CONTACT

Portfolio: https://www.scottgieske.com

Email: *****@***********.***

LinkedIn: https://www.linkedin.com/in/scottgieske

Phone: 617-***-****

Contact this candidate