Creative Director Brand Marketing

WAYNE ALAN KAN: Experienced Creative Leader

P: 407-***-**** E: *****@*************.*** W: waynealankan.com S: linkedin.com/in/waynekan

CAREER SUMMARY

Dynamic, Business-Minded Creative Director with a knack for turning ideas into action. I specialize in building high-performing teams through my own hands-on design skillset, servant leadership, mentoring talent, & creating innovative systems. Along the way, I focus on developing processes & laying the groundwork for effective brand marketing practices that not only grow businesses but do so sustainably.

HIGHLIGHTS

●Led the creative team and resources within the company’s marketing, user-experience, and software creation practices, including being instrumental in launching the cyber security startup with brand, design, and marketing efforts. Helped raise $78M combined in A/B/C rounds of capital funding through brand marketing practices.

●Utilized expertise and best practices to build the Digital Creative team, empowering them, and growing the department to achieve record-setting company sales (42M in 2020 and 44M in 2021).

●Rebuilt and managed the creative department, integrated the traditional and digital design departments into 1 highly functioning unit, and provided hands-on creative direction, design, strategy, and copywriting, supporting all brand marketing practices.

●Provided pro-bono work to multiple non-profits, including The Center for Great Apes, (FL) Space of Her Own, (Washington DC), and Pet Rescue by Judy, (FL), earning overwhelming recognition and sweeping the non-profit categories with several Gold, Silver and “Best Of” category wins at the Addy’s.

●Oversaw a team of upwards of 6 and led project management, creative direction, design, digital development, mentoring, and brand polishing, training, developing, and empowering a creative team to support the ZeroFox successful launch of public trading in 2022.

CORE COMPETENCIES

Creative Team Leadership & Design, Innovative Multimedia Hands-On Design, Brand Development & Management, Cross-Platform, Responsive Design Expertise, Team Building, Coaching & Mentorship, Process Development & Implementation, Project & Team Management, Copywriting & Creative Strategy, Cross-Functional & Executive Collaboration, Strategic Marketing & Advertising, Strategic Planning & Execution, Relationship Building & Management, Bi-Lingual: English & Spanish

** I HAVE A TALENT FOR ANALYZING COMPLEX SITUATIONS AND UNCOVERING PRACTICAL, EFFECTIVE ANSWERS BY IDENTIFYING ROADBLOCKS AND TURNING THEM INTO OPPORTUNITIES FOR GROWTH THAT DELIVER ACTIONABLE RESULTS. (I’m very good at making complex stuff into simple, effective stuff) **

PROFESSIONAL WORK EXPERIENCE

KAN BE CREATIVE LLC

Creative Director & Principal 2003 – Current

●Leveraged extensive expertise to provide a full-service creative consultancy spanning digital and print design and marketing, art and creative direction, as well as copywriting assistance.

●Successfully delivered projects for a vast portfolio of clients spanning ClosedLoop.ai, ZeroFOX, Classic City Arborists, Epic Church Baltimore, GMMB Advertising, ADG Creative, Devine Mulvey Advertising, NDG Communications, Rakola Photography, RAH Solutions, Space of Her Own, Big Sky Productions, The Handyman on Demand, and more.

●Provided pro bono work to multiple non-profits, including the Center for Great Apes in FL, Space of Her Own in Washington DC, and Pet Rescue by Judy, in FL, earning overwhelming recognition and sweeping the non-profit category at the Addy’s in 2012.

●Oversee projects, managing teams with upwards of 20 resources, providing strategic guidance concerning direction and design, ensuring collaboration and communication, and focusing on user experience to maintain delivery that aligns with expectations.

●Earned the highest career honors through creative charity work, leaving each non-profit organization in a better position than before each project.

ZEROFOX (REMOTE)

Global Creative Director 2021 – 2022

●Recruited back to the organization briefly to re-align the brand towards it’s original direction and rebuild a weakened creative department, establishing a solid foundation to support public trade.

●Oversaw a team of upwards of 6 and led project management, creative direction, design, mentoring, and brand polishing, training, developing, and empowering a creative team to support the ZeroFox successful launch of public trading in 2022.

●Monitored performance and provided strategic direction and guidance concerning restructuring the brand, delivering a layered, organized,

and effective brand.

cbdMD (ON-SITE & REMOTE)

Digital Creative Director 2019 – 2021

●Recognized for performance and promoted 3X within 18 months through the organization to manage digital direction, design, and overall presence of its 3 brands in their appropriate industry, building and leading teams to oversee operations driving growth and success.

●Directed and maintained all interactive, responsive design and designers, UX, site mapping, wireframing, and visual design, as well as working one-on-one with the front-end development staff to deliver high-end responsive, functional websites and landing pages.

●Served as the lead for front-end QA concerning any site or product design, identifying issues and resolving quickly and efficiently.

●Partnered with the CTO to reconstruct the entire digital infrastructure, checkout system, and digital presence, supporting all existing brands and additional brands, strengthening the overall parent brand, hiring and growing a digital department of creatives, rebranding and relaunching pawCBD.com, cbdMD.com, and the cbdMD botanicals site.

●Utilized a hands-on approach to lead all design efforts, hiring and training effective talent and elevating designers to reach the next stage of their careers, including overcoming obstacles brought on by the COVID-19 pandemic, such as managing and working successfully from home offices.

●Utilized expertise and best practices to empower the team, growing the digital creative department to achieve record-setting sales, (42M in 2020 and 44M in 2021).

AAA

Creative Director 2017 – 2019

●Oversaw the creative department and integrated the traditional and digital design departments into 1 highly functioning unit and provided hands-on creative direction, design, strategy, and copywriting, supporting all brand marketing practices.

●Managed a team of designers, art directors, magazine publishers, developers, and project managers, developing cross-platform solutions with multiple teams throughout the organization, supporting brand development and execution.

●Trained, developed, coached, and mentored 3 designers on digital design, contributing to each realizing their potential.

●Led the initiative to re-align the outdated AAA brand in-house, assisting with building digital capabilities and transforming print designers into multimedia art directors, steering the outdated brand in a more modern direction.

FREEDOM UNITED

Creative Director 2016 – 2017

●Provided hands-on, creative direction, multimedia design, and creative brand strategy, creating brand and brand best practices,

taking 3 disorganized non-profit entities and rebranding them into 1 global entity.

●Integral in launching an anti-human-trafficking non-profit rebranding, working cross-platform solutions with multiple teams.

●Helped newly formed entity build their social media presence into a global following, generating over 6M followers/subscribers via 5 social media platforms.

ZEROFOX

Creative Director 2013 – 2016

●One of the 1st 12 company employees, hired to create the brand and build the creative and marketing department, providing the creative direction, design, copywriting, and creative strategy throughout all internal and external communications.

●Led the creative team and resources within the company’s marketing, user-experience, and software creation practices, including being instrumental in launching the cyber security startup with brand, design, and marketing efforts.

●Delivered executive influence and assisted the CEO in raising $78M combined in A/B/C rounds of capital funding.

●Held a wide range of responsibilities spanning people management, project management, creative direction, design, mentoring, digital design, UX/UI, new technology practices, adaptability, interpersonal skills, crisis management, and communication.

●Provided hands-on, creative direction and mentoring, charting trajectory for careers of present-day Lead Designer and Lead Developer.

CARTON DONOFRIO PARTNERS

Digital & Interactive Art Director 2013

●Delivered strategic interactive, digital art direction design and leadership across the web, mobile, and tablet platforms in the final months before the agency closed (due to the declining Health of the Founder & CEO).

ADDITIONAL EXPERIENCE:

Ketchum Digital / Chernoff Newman – Art Director

Fry Hammond Barr – Multimedia Designer

UCF Marketing – Jr. Designer

Axis Magazine – Designer

EDUCATION:

University of Central Florida – Bachelor of Fine Arts, Graphic Design

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