Business Intelligence Development

BRIAN VISLOSKY

315-***-**** *********@*****.*** https://www.linkedin.com/in/brian-vislosky

BUSINESS INTELLIGENCE AND MARKETING EXECUTIVE

Go-To-Market Strategy Business Intelligence Quantitative & Statistical Analysis Business Development Finance & Budgeting Analytics and Strategy Acquisition & Deployment Product Pricing Modeling Team Mentoring & Leadership Product & Pricing Branding Evolution Social Media Strategy

HIGHLIGHTS

20+ years driving integration of all revenue-related functions; marketing, sales, pricing and revenue management

Directed modernization of business analytics to state-of-the-art BI platform resulting in best-in-class systems

Drove annual strategic planning and budgeting processes to ensure an increase of corporate profitability > 500%

Planned and executed marketing, client acquisition campaigns, boosting ad impressions, traffic and engagement

Guided key stakeholders to implement enterprise systems to increase competitiveness and enhance buyer’s journey

Liaised with Gartner analysts in partnership with CXtec generating >$1M in PR endorsement

Led buy-in from upper management through business intelligence resulting in profitable acquisition by hedge fund

Led robust upgrading of CXtec and TERACAI’s Oracle ERP platforms, shortening upgrade schedule by 50%

Outstanding communicator, capable of presenting complex business data and insights to C-level executives

Through research advised client on acquisition and vertical integration leading to profitability and market exposure

Key stakeholder in launch of a start-up company from zero revenue to a pipeline of over $5 million, annually

KEY SKILLS

Designing BI ecosystems ensuring the right information is delivered to the right people at the right time.

Marketing, go-to-market strategy, finance, business analytics and business development

Branding and marketing strategy across multiple channels (digital and social presence, events, print, sales, etc.)

Driving ROI through topline growth, BI, market research and increase costs efficiency

Formulating and implementing strategic plans to drive effectiveness and streamline collaboration between divisions

Executive leadership driving product and services strategies for marketing and sales teams

Ability to architect and integrate solutions for wide range of clients while encompassing the big picture

Recruit, train, retain and lead key departments (marketing, sales, IT, etc.)

Building and maintaining profitable relationships with individuals and companies as the “go-to” technology advisor

Customer presentations on value proposition and technical solutions for assigned accounts and focus areas

Liaison between Sales and Operations Team & clients for successful delivery of proposed solutions

Assisting sale account managers with account planning, territory management and forecasting

MS Office Suite – Advanced Excel, Word, PowerPoint, Advanced PowerBI, Asana, multiple CRMs, etc.

Proficiency in data analysis tools (SQL, Python, R). Experience with A/B testing and experimentation frameworks

EDUCATION & CERTIFICATIONS

BS Marketing Management Siena College Loudonville, NY

EXPERIENCE

Frintz Vice President of Business Intelligence and Program Management Rochester, NY 2024 - Present

Bell Collaborative (BC) Vice President of Business Intelligence & Operations Rochester, NY 2020 – 2024

CXtec Solutions Syracuse, NY

oManager of Customer Insights & Analytics 2015 – 2020

oManager of Corporate Analysis and Reporting 2011 – 2015

oMarket Intelligence and Business Solutions Manager 2008 – 2011

oStrategic Marketing Information Manager 2001 – 2008

Marietta Corporation Business Analyst, Marketing Forecaster Cortland, NY 1995 – 2001

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