Financial Services Strategic Communications

MARK A. MISERCOLA

** ****** ****, ****, ** *****

917-***-**** • *********@*****.***

LinkedIn: https://www.linkedin.com/in/mark-misercola/ SUMMARY: A highly skilled senior communications executive and former business journalist who helps senior management and authors articulate and convey strategic objectives, goals, and complex organizational transformations to internal stakeholder audiences. Diverse expertise across multiple industries including financial services, pharmaceuticals, professional services, technology, home building, and consumer products. Track-record in collaborative engagement with C-suite executives and mobilizing discussions and networks across a broad spectrum of electronic, digital media and face-to-face platforms. Leverage thought leadership as a competitive differentiator and source for reputational enhancement. Lead and develop dynamic communications teams in matrixed, global corporations that leverage a variety of platforms including Microsoft Teams, Slack, Yammer, SharePoint, Camtasia, SharePoint, PowerPoint and Poppulo. Accomplished business author and professor in integrated marketing, corporate communications, public relations, reputation management, employee communications and crisis communications. Specialty areas include:

● Organizational change communications, including operational transformations and Cloud conversions.

● Executive communications support and presentation coaching.

● Strategic communications planning and implementation

● Internal communications development, revitalization, and implementation

● Revitalizing, developing, and managing communications teams Organizational Communications (Independent) Consultant (ISG, Stamford, Deloitte, News Corp., Humana, Bank of America, Citizens Bank, Oracle, NYU Langone Health Medicaid, Raytheon Technologies, Mayo Clinic, BlackRock, U.S. House of Representatives, Veterans Affairs). 2019-

present

Develop and implement strategic communications campaigns that help Fortune 500 clients pivot, engage employees, and secure the internal support needed to ensure successful IT organizational transformations.

• Designed and implemented Cloud-based organizational transformations communications campaign for Oracle’s IT organization.

• Crafted DEI and CSR related messaging for Medicaid, Deloitte and NYU Langone Health including: o Leadership messaging outlining strategic DEI and CSR campaigns, objectives, and goals. o Tactical messaging (via email, intranet stories, and SLACK messaging) detailing campaign initiatives and milestones.

o Follow-up metrics to gauge messaging effectiveness and impact.

• Designed integrated strategic communications campaign for IT transformation at Humana that encompassed narrative, key messages, leadership talking points, channel assessment, risk analysis and implementation schedule.

• Developed IT transformation communications campaigns for BofA, News Corp and Mayo Clinic.

• Implemented organizational communications change campaign and internal HR program campaigns for Citizens Bank.

• Designing change communications plan and tactical messaging for U.S. House of Representative’s IT unit. Standard Industries (New York)

Vice President, Internal Communications 2018-2019

Developed leadership messaging/presentations for global co-CEOs and organizational related messages for employees of the world’s largest roofing and waterproofing manufacturer.

• Designed and implemented communications campaign to launch Workday HR in collaboration with talent leader and positioning the firm as a career destination.

• Elevated Standard’s external profile by redesigning and launching a new external webpage.

• Established social media presence for the firm.

Nuveen (New York) 2017-2018

Head of Executive Communications

Provided executive communications counsel, strategy and speechwriting, video messaging and thought leadership support to the CEO and other senior leaders of TIAA’s $1 billion asset management division. Collaborated with employee communications to develop strategic messaging to articulate the division’s narrative, growth goals and direction. CREDIT SUISSE (New York, NY) 2012–2016

Head of Internal Communications, Investment Banking Headed internal communications for Investment Banking worldwide and Shared Services employees in the Americas, including employee news and information, earnings performance updates, and executive communications support for senior executives. Managed high performance news staff and daily production of internal Investment Bank news stories for the firm’s employee intranet site and weekly employee newscast. Developed earnings updates and related communications messaging for head of Investment Banking.

• Elevated the profile of senior management and strategic priorities among employees by implementing quarterly video interviews with top business leaders.

• Enhanced internal news coverage of the Investment Bank and improved viewership rates of This Week at Credit Suisse, the bank’s employee newscast, by 20 percent.

• Piloted digital signage system highlighting bank wide messaging and promoting strategic priorities in lobbies and trading floors in New York prior to global rollout. PFIZER (New York, NY) 2009–2012

Director, Global News & Information

Managed daily news operation and staff of PfizerWorld, the company’s award-winning global news intranet; engaged 100,000 employees worldwide in daily collaborative conversations about the dynamics driving Pfizer’s business via MyWorld, the company’s internal social media site, and Moving Pfizer Forward electronic bulletin board; repurposed editorial content externally on Pfizer.com, Facebook and YouTube; and promoted content on company’s internal digital signage network.

• Elevated awareness of PfizerWorld among employees by increasing overall site traffic by more than 25 percent, despite declining employee population.

Designed communications plan for enterprise-wide ERP launch and provided tactical messaging support.

• Launched multi-channel promotional campaign to raise awareness of internal news content and social media channels.

• Helped launch Pfizer’s internal social media site and increased site traffic by more than 36 percent. KPMG (Montvale, NJ) 2008-2009

Consultant, IT Communications

Designed and implemented a multi-phased SAP implementation communications and organizational transformation campaign for KPMG’s global IT organization. Campaign targeted both IT employees (explaining how their jobs would change) and KPMG employees to explain how the SAP implementation would change the way the company does business. LEHMAN BROTHERS (New York, NY) 2007–2008

Director, Global IT Communications

Developed IT communications function to articulate and connect employees worldwide with the firm’s new technology strategy, elevated the internal profile of the function and CIO.

• Implemented internal campaign that successfully communicated the specifics of IT’s organizational transformation to global employees through webcasts, video messages, podcasts, news stories, promotional banners, and screen savers.

• Developed and implemented launch campaign for enterprise-wide ERP implementation.

• Elevated CIO’s profile in technology trade publications and websites by working collaboratively with Media Relations. DEUTSCHE BANK (New York, NY) 2005–2007

Director, Internal Communications, Americas Region Managed Internal Communications function, articulated regional strategic messages, and provided executive communications support and coaching to the regional CEO.

• Connected 11,000 employees to the bank’s regional strategy with cross-platform messaging that helped the region achieve record performance results.

• Revitalized Internal Communications function.

• Elevated the profile of the regional CEO and senior management.

• Managed redesign of regional intranet and doubled employee traffic within 12 months. DELOITTE (New York, NY) 2000–2005

Director, Communications, National Human Resources (2000–2005) Developed communications function for firm’s national (US) Human Resources functions that helped improve employee retention and connectivity between senior management and employees.

• Implemented campaign that positioned Deloitte as a destination employer, lowered double-digit turnover rate, and raised awareness of the firm’s progressive employer-of-choice programs.

• Coordinated media relations efforts among key local press (i.e., Crain’s, NY Times, WNBC) and HR trades to raise awareness of Deloitte’s progressive employment policies and programs. Served in several senior communications roles providing executive and internal communications support at PWC, Avon Products, Union Carbide Corporation, IBM, NYNEX, PepsiCo and Rich Products Corp. Covered business issues at the Buffalo Courier-Express.

EDUCATION

STATE UNIVERSITY OF NEW YORK AT BUFFALO (Buffalo, NY) MA/Arts in Humanities (Communications/English)

STATE UNIVERSITY OF NEW YORK COLLEGE AT BUFFALO (Buffalo, NY) BA (Journalism)

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