Market Research Business Development

HAITSAL AN

Jersey City, NJ +1-201-***-**** *********@*****.***.*** www.linkedin.com/in/Haitsal-an EDUCATION

NEW YORK UNIVERSITY, Leonard N. Stern School of Business New York, NY Master of Business Administration May 2026

Specializations in Strategy, Change Management, and IT Product Management

• AVP of Student Government; Member of Mgmt. Consulting Assoc and Social Impact and Sustainability Assoc SEOUL WOMEN'S UNIVERSITY Seoul, South Korea

Bachelor of Chinese Language & Literature and Business Administration February 2010

• Received 100% academic scholarships for two consecutive semesters in 2009 for academic excellence EXPERIENCE

PIÙ PIÙ (Fashion retail family business) Seoul, South Korea Business Development & Operations Lead 2019 - 2024

• Conducted customer insight research, analyzing 2,000 + reviews and identified 3+ market experts to advise international expansion strategy to build strategic connections via government consultants and professional network (KOTRA and Amazon)

• Executed branding strategies that boosted customer loyalty, differentiating Piu Piu’s market presence, resulting in a 230% increase in sales

• Led design, marketing, and sales efforts, collaborating with a designer to develop and align brand identity across digital platforms, strengthening brand consistency, and boosting customer engagement by 150%

• Redefined business objectives to align with the company’s core values, expanded online channels and increased ARPC

(average revenue per customer) by 20% through upselling and cross-selling strategies

• Boosted on-time delivery by 95% and improved customer satisfaction by developing a customized inventory management system for scalability and operational efficiency

• Spearheaded joint donation programs with governments and charities, allocating 1% of revenue to support NGOs for 300+ underprivileged children in local group homes and international educational institute PARADISE CASINO WALKER HILL ($3.6B South Korea's premier and first gaming company) Seoul, South Korea Project Manager for Organizational Culture (HR Department) 2016 - 2019

• Led internal branding initiatives to reshape company culture, refine brand messaging, and align employees with corporate values through semi-annual engagement surveys

• Solved operational problems by executing internal branding strategy with 3 cross-functional teams

• Researched and identified multicultural CSR partners (e.g., Mongolian School) and built expert relationships to support strategic brand messaging, increasing employee engagement by 20%

• Developed and implemented 3 DEI solutions, addressing workplace sexual harassment and supporting mothers returning to work; increased representation of women in leadership roles by 10% Assistant Manager-Operations 2010 - 2016

• Promoted to the VIP dealer team after 18 months, overseeing 80% of casino revenue ($300M USD) and earned accelerated promotion in recognition of exemplary performance

• Mentored junior dealers on conflict resolution, customer interaction, and professional development, fostering a high- performing team

• Trained 100+ new employees, delivering customized technical and cross-cultural communication training; received the ‘Best Trainer Award’ twice

RELEVENT SKILLS

• Leading digital transformation for a $20M jewelry company: designing a price automation system and building a data analytics dashboard to optimize pricing agility and operational decisions

• Expert Outreach & Interviewing, Data Analysis, Market Research, Stakeholder Management, Data Tools (Excel, Notion)

• Languages: Korean (Native), English (Fluent), Mandarin Chinese (Professional) ADDITIONAL INFORMATION

• Kunming, China: Mission trip for the street children’s community-building activities

• Baguio, the Philippines: Led medical mission efforts with NGO (YOU CAN GIVE), supporting the Filipino community

• South Korea: Served as secretary and member at various NGO institutions to support underprivileged children and families

• Served as Music Band Director and pianist in the church and performed in front of 1000+ audiences in Korea and China

• Interests: Piano (played for 30 years), Mentorship & Coaching, Traveling (11 countries/25+ cities), Coffee/Cafes, Fitness

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