Content Writer Strategy

Paul Githinji Githaiga

Remote Content Writer **+ Years of Experience SEO & Storytelling Expert

+254********* **********@*****.*** LinkedIn Professional Summary

Results-driven Content Writer with 10+ years of expertise in crafting SEO- optimized, user-focused content for global brands, startups, and agencies. Proven track record of boosting organic traffic by 200%+, managing 50+ monthly campaigns, and leading cross-functional teams.

Adept at translating complex topics into engaging narratives while balancing creativity with data-driven strategies.

Core Competencies

SEO & Keyword Optimization

Content Strategy & Campaigns

Blogs/Articles/Ebooks

Remote Collaboration Tools (Slack, Asana)

Analytics & Performance Tracking

Client & Team Leadership

Professional Experience

Content Writer Mesh (Oct 2024 – Present)

(Platform empowering Kenyan entrepreneurs)

• SEO-Driven Growth: Researched and integrated high-impact keywords into 50+ articles, increasing organic traffic by 120% in 6 months.

• Content Strategy: Collaborated with design teams to produce 12+ multimedia case studies, boosting user engagement by 35%.

• Community Engagement: Authored 20+ email campaigns, driving a 25% increase in newsletter sign-ups.

Freelance Content Writer The Digital Navigator (2017 – Present)

• Scaled Content Production: Wrote 1,000+ SEO-optimized blogs, landing pages, and social posts for 20+ clients, achieving #1-3 Google rankings for 70+ target keywords.

• Process Efficiency: Created 15+ SOPs, reducing project turnaround time by 30% while maintaining 98% client satisfaction.

Head of Operations & Content Writer BSP Outsourcing Solutions (*2013 – 2017*)

• Team Leadership: Managed 10 writers, increasing output by 40% without compromising quality.

• Traffic Growth: Spearheaded SEO initiatives that boosted website traffic by 55% in 2 years.

Skills

Technical: SEO Tools (Ahrefs, SEMrush), WordPress, Google Analytics, CMS Platforms Writing: Blogs, Long-Form Content, Marketing Copy, Editing/Proofreading Soft Skills: Remote Collaboration, Project Management, Client Communication Education & Certifications

• ACCA Certification Nairobi Institute of Business Studies (*2005–2006*)

• Diploma in Management IT Grace Institute of Computer Studies (*2004*) Languages

• English (Fluent) Kiswahili (Native)

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