Business Development Direct Sales

SEAN M. O’KEEFE

**** ********* **, **********, ** 75007 214-***-**** *********@*******.***

Security Industry Sales/Marketing Management Executive

Strategic Sales and Marketing Planning / New Business Development / New Product Launch

Over three decades of demonstrated success developing and implementing sales, marketing, and business development strategies, resulting in achieving ambitious sales and revenue goals.

Challenge-driven executive offering a distinctive combination of strategic, sales, marketing, business development, and leadership acumen along with result-proven ability to devise and apply new ideas and innovation to propel companies to build competitive advantage. Reputation for establishing highly profitable, strategic business partnerships, as well as planning and proposing bold business models, strategies, and product solutions to achieve ambitious revenue goals in highly competitive direct sales environments. Delivers enterprise-wide leadership built upon the core values of hard work and team-oriented focus.

Area of Expertise

Strategic Business Planning & Execution

Marketing & Business Strategies

M&A/Due Diligence

Team Development & Leadership

Financial & P&L Management

Regional Oversight

Budget Development/Administration

Product & Brand Promotion

Sales & Revenue Growth

Meeting & Exceeding Sales Goals

Sales Management & Forecasting

Client Relations & Collaborations

Key Accomplishments

Founded and led Texana Security, grew company to one of the industry’s top 60 companies in 5 years generating over $500K in RMR

Co-founded Westinghouse Security Systems (WSS) and led company’s growth as a leading and national player in the electronic security industry producing annual sales volume >$100M

As National Sales Manager for Brinks Home Security conceptualized, initiated, implemented, and managed a national direct sales program that is considered a paradigm change in the electronic security industry.

Hired, trained, and mentored the most productive sales representatives in the high volume, direct sales, electronic security industry.

Delivered strategic leadership and guidance resulting in >400k customer base generating >$100M in annual sales volume.

Invited speaker/advisor to Law Enforcement/Municipalities/Public Utilities regarding emerging video surveillance technologies

Professional Experience

GURU ALERT LLC Dallas, TX 6/2015 – Present

Business Development Consultant

Assisted various companies with contracted projects relative to Direct Sales Management/training, commission pay plan development, New Product development and Launch, M&A Due Diligence, Market Penetration/Capture, etc.

BCI TECHNOLOGIES Dallas, TX 4/2014 – 5/2015

Managing Director, Consumer Sales

Employed best in class management and sales practices to conceptualize, launch, and manage a national division engaged in producing high volume RMR accounts for this national security integrator.

Managed overall process of budget administration and developed and implemented effective sales/marketing strategies.

Handled all staffing initiatives such as hiring, training, and management of high potential team.

Conducted market research to identify specific market, consumer demands, and sales trends.

ROSSLARE SECURITY PRODUCTS, INC. Dallas, TX 12/2012 – 4/2013

National Sales Manager

Conducted a detailed review of operational records and reports to project sales and determine profitability.

Directed all aspects of sales of access control, intrusion, and guard tour products throughout the U.S and Canada via Regional Sales Managers, Manufacturing Representatives, and Distributor sales channels.

Rendered exceptional skills in spearheading all activities related to P&L management, sales forecasting, marketing and promotions, and staff acquisition and training.

Increased sales by 15% as compared to prior years by incorporating training and developing skill levels of sales personnel.

TEXANA SECURITY, INC. Dallas, TX 10/2007 – 12/2011

Founder/CEO

Developed and drove all startup operations of electronic security Systems Company to become a market leader, ranked 58 nation-wide out of approximately 12,000 private security companies.

Managed all facets of P&L, forecasted sales, executed marketing and promotional strategies, and developed and launched new products and services.

Evaluated market and industry trends to develop a value proposition that set Texana apart from the competition.

Personally promoted company across the region, which resulted in establishing brand identity, securing >21K accounts, and generating >$500K in recurring monthly revenues.

Established a highly competent employee base that excelled in introducing and selling new, non-commodity products and providing world-class customer service that bolstered loyalty and facilitated new business opportunities.

NORTH AMERICAN SECURITY ALARM Dallas, TX 2/2001 – 10/2006

President

Spearheaded corporate expansion efforts that included establishing and growing new branch offices in Dallas, Houston, San Antonio, and Detroit, MI.

Hired and cultivated top talent that excelled in offering superior products and services, including strategic product offerings and pricing plans.

Evaluated sales and marketing procedures and processes to improve results and eclipse the competition. Developed and managed multi-million dollar annual budget.

Played a key role in due diligence, evaluation and acquisition of competitors that grew company to 6,100 residential and commercial accounts that generated $254k in recurring monthly revenues.

EDISON SECURITY (formerly WESTEC SECURITY) Dallas, TX 10/1996 – 1/2001

Vice President

Directed all facets of planning and execution of strategic growth initiatives to expand company market share and reach outside State of California.

Managed the launch and continuity of overall operations of 32 branch operations throughout the U.S.

Successfully contributed to >$500K in new security system installation revenues coupled with >$4.2M in recurring monthly monitoring revenues.

Prior Experience

Co-Founder/Vice President Sales & Marketing – WESTINGHOUSE SECURITY SYSTEMS Irving, TX

General Manager – ALARM SERVICES, INC. Dallas, TX

National Sales Manager – BRINK’S HOME SECURITY Dallas, TX

Professional Education

Bachelor of Arts – St. Mary’s University, San Antonio, TX

Certifications: Qualified Security Manager Certification – TX, OK, CA Residential Fire Alarm Supt (RAS) - TX

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