Data Analytics Market Research

AANUOLUWA ABIODUN ADESUYI

+1-443-***-**** Indianapolis, IN

****************@*****.***

www.linkedin.com/in/aanuoluwaadesuyi

SUMMARY

Detail-oriented and results-driven Data Analyst with an MBA focused on Data Analytics and a strong background in market research and project management. Skilled in utilizing statistical analysis, data visualization, and advanced analytics tools to drive strategic decision-making and business growth. Proven track record of collaborating with cross-functional teams and stakeholders to optimize processes, enhance performance, and deliver actionable insights.

EDUCATION

Master of Data Analytics, University of Southern Indiana, Evansville, IN GPA: 3.66/4.00 May 2024 Bachelor of Marketing Management, IMM Graduate School of Marketing, South Africa GPA: 3.00/4.00 July 2019

WORK EXPERIENCE

Business Analyst Miami’s Garden Lounge Indianapolis, IN August 2024 - Present

• Conduct in-depth market and competitive analysis to enhance business processes, and overall organizational performance

• Assess the industry landscape and local competitors to gauge market size, identify emerging trends and inform strategic decisions

• Evaluate business performance by analyzing operations, identifying areas for progress and recommending actionable solutions

• Develop and implement comprehensive strategic business plans to address tasks, achieve objectives & drive sustainable growth

• Utilize business data analytics to evaluate processes, identify inefficiencies, and provide data-driven recommendations

• Present detailed data reports to executives and stakeholders, enabling informed decision-making and business optimization

• Collaborate closely with cross-functional teams to align business strategies and drive continuous operational improvements

• Monitor key performance indicators (KPIs) and industry benchmarks to ensure alignment with business goals and objectives

Data Research Analyst Zedvest Technologies Indianapolis, IN Jan 2023 - July 2024

• Developed & implemented forecasting models, improving demand accuracy by 90% & predicting market trends for the company

• Conducted comprehensive market research to identify emerging trends, opportunities, and potential risks in the mining industry

• Analyzed market dynamics, including supply and demand factors, pricing trends, and regulatory influences to inform strategy

• Assessed competitors' strengths, weaknesses, and market positioning to provide actionable insights for strategic decision-making

• Utilized exploratory data analysis techniques to identify trends, patterns and glitches in datasets, improving data-driven decisions

• Collaborated effectively with cross-functional teams to align market research findings with key business goals and objectives

• Created detailed reports and visualizations to present market analysis findings to senior management and stakeholders

• Conducted scenario modeling and sensitivity analysis to evaluate the impact of market conditions on business performance Quality

Assurance Tester Stratech South Africa Jan 2016 - Dec 2023

• Assisted in designing and executing research projects on mining and natural resources, focusing on data collection, and quality

• Applied advanced statistical methods to ensure the accuracy, integrity, and validation of data for multiple projects and analyses

• Collaborated with academic professionals to support research initiatives, driving data-informed decision-making and strategy

• Led end-to-end execution of marketing campaigns, from strategy development to post-campaign performance analysis

• Coordinated cross-functional teams effectively to ensure timely project completion, adherence to deadlines & successful delivery

• Oversaw the creation of marketing collateral, including social media content, email campaigns, and promotional materials

• Conducted in-depth market research to inform marketing strategies, identify trends, and uncover growth opportunities

• Assisted in creating and maintaining project plans, timelines and schedules to ensure smooth execution & resource management

TECHNICAL SKILLS

Business Analysis and Data Management: Business Requirements Analysis, Data Collection & Analysis, Process Mapping, Data Visualization, SQL, Excel, Tableau, Power BI, Forecasting, Predictive Analytics, Data Modeling, Financial Analysis Project Management and Execution: Project Planning, Scheduling, Resource Allocation, Agile Methodology, Scrum, Risk Management, Stakeholder Communication, Budgeting, Timeline Management Market Research and Competitive Analysis: Market Segmentation, Consumer Behavior Analysis, Competitive Benchmarking, SWOT Analysis, Trend Identification, Quantitative & Qualitative Research, Survey Design, A/B Testing, Customer Insights Client Service and Relationship Management: Customer Support, Stakeholder Engagement, Issue Resolution, Customer Satisfaction, Service Delivery Optimization, Account Management, CRM Software (Salesforce, Zoho CRM) Operational Efficiency: Process Optimization, Process Mapping, Workflow Automation, Resource Planning, Cross-Functional Collaboration

CERTIFICATIONS

• Associate Marketer (AMSA): The Marketing Association of South Africa 2021

• Certificate of completion (Excel): LinkedIn Learning 2021

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