UX Researcher & Designer

Layla Mitiche UX Designer & Researcher

Indianapolis, Indiana *****.*******@*****.*** linkedin.com/in/lm-in lymdesigns.webflow.io EXPERIENCE

UX Designer, Peak Periodontal Aug 2024 - present

● Led the end-to-end redesign of Peak Periodontal's website, utilizing WordPress CMS with custom HTML/CSS to enhance user interface and experience across desktop and mobile platforms.

● Implemented responsive design principles and SEO optimization techniques, resulting in improved cross device compatibility and increased online visibility.

● Conducted comprehensive UX research, including competitive analysis and feature ideation, to inform design decisions and align the website's functionality with user needs and business goals. UX Design & Research Fellow, LePal.ai October 2024 - December 2024

● Increased user satisfaction by 25% by redesigning the Crystal Ball feature for an AI-powered gamified mental health app, leveraging insights from 20+ interviews and usability tests.

● Increased Mood Tracker engagement by 20% by refining the feature with AI-driven summaries and customizable journal prompts, creating a more personalized user experience.

● Reduced user-reported friction by 20% by simplifying onboarding and navigation, improving accessibility to key features like the Mood Tracker and Journal.

UX Designer & Researcher, Furtrieve Aug 2023 – May 2024

● Identified user needs and behaviors through mixed methods research by conducting 12+ user interviews and analyzing 80+ survey responses in order to validate market position for an AI pet health tracking app.

● Transformed research insights into 4 user personas, journey maps, and information architecture, to guide the app’s design and development.

● Conducted iterative testing and rapid prototyping with low-fidelity screens, refining designs through continuous user feedback to finalize a high-fidelity prototype that delivered a highly intuitive interface. UX Researcher, Comet Lab IU Indianapolis Sep 2023 – May 2024

● Uncovered user pain points and opportunities through 12+ interviews with 3 user segments, revealing insights that directly shaped feature ideation and prioritization for the AI integrated teaching and learning platform.

● Aligned cross-functional teams on user needs and business goals by creating 4 personas, 3 journey maps, and user flows to guide the project’s strategic direction.

● Integrated AI strategy by collaborating with engineers to ensure design feasibility, leveraging research insights to align technical requirements with user needs.

EDUCATION

Indiana University, Indianapolis - M.S Human Computer Interaction August 2023 - May 2024 Indiana University, Indianapolis - B.S Informatics August 2019 - May 2023 CERTIFICATES

Generative AI Fundamentals - Databricks October 2024 SKILLS

Research: qualitative research, competitive analysis, surveys, user interviews, card sorting, empathy map, heuristic and expert evaluations, usability testing

Design: wireframing, prototyping, storyboarding, information architecture, user-centered design, mobile design, responsive web design

Tools: Figma, Miro, Framer, Canva, WordPress, SQL, UserZoom, Microsoft Suite, Google Suite

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