Go-To-Market Sales Executive

Joe Kinnett

M: 513-***-**** ***.*******@*****.*** https://www.linkedin.com/in/jekinnett

*** *********** **. **** ******, KY 41076 (Suburb of Cincinnati, OH) Professional Summary

Dynamic and driven sales executive with 15+ years of leadership experience scaling high-performing teams, delivering consistent revenue growth, and driving customer satisfaction in fast-paced healthcare technology environments; spearheading all sales activities. Proven track record of securing multi million-dollar complex sales and scaling go-to-market strategies working in both Start-ups, and Fortune 500 companies. Deep expertise in SaaS-based go-to-market execution, outbound team development, and sales leadership across health plans, health systems, employer groups (mid, enterprise, and jumbo), public sector, and known for blending strategic oversight with hands-on coaching, building scalable sales operations, and cultivating C-suite relationships that result in seven-figure deals. Passionate about leveraging technology to drive lead generation, building pipeline and exceeding revenue goals.

Core Competencies

Key Achievements

• Pinnacle Award Winner Top Business Segment Producer Top Hospital Segment Producer

• Led several Startups to successful exits

• Proven consultative sales approach for innovative, digital healthcare SaaS based solutions / including wearable technologies

• Experienced leader for sales, and cross functional internal team collaboration with product, market feedback, marketing efforts, conference strategies, lead generation efforts, and pricing/revenue strategies

• Won complex deals with employers in the Mid-Market, Enterprise, Jumbo, and Multi-National segments, Health Plans: (ie. Aetna, Aetna Intl., Cigna), and TPAs: (ie. Meritain, Allegiance Benefit Administrators) and Public Sector: (ie. State of Missouri, State of Arkansas, LSU

• Owned partnership relationships with National, Regional, and Local Broker/Consultants, Re-Sellers (ie. Unum) and Health Plans: (ie. Aetna, Cigna)

• Enterprise Sales Strategy & Execution

• Sales Team Building, Mentoring, and Leadership

• Start Up Founding Sales Leadership

• Six and Seven Figure Complex Sales Success

• Sales Ops, Pricing & Enablement Strategy

Experience

• Revenue Planning & Forecasting Strategy

• GTM Strategies and Cross-Functional Collaboration with Internal Teams: Marketing, Product, Client

Success

• Team Leadership of: Sales, SDR, Client Success

• Partnership Management

• Disciplined Lead Generation / Pipeline Acceleration & Team Enablement

Professional Experience

VP of Growth Meru Health (Digital Behavioral Health + Wearable Tech) Dec 2022 – Oct 2024

- Oversaw end-to-end revenue generation for a digital health platform combining AI, wearable sensors, and behavioral science.

- Scaled revenue from $2.4M to $9.2M in 12 months; tripled YoY ARR.

- Built and Led National Growth Org: Account Executives, SDRs, and Client Success teams.

- Closed seven-figure enterprise deals with payers and large employer groups.

- Co-developed GTM strategy, pricing frameworks, and sales infrastructure.

- Regularly engaged with national account leaders and C-level decision-makers.

- Member of executive leadership team driving commercial, product, and operational growth. Sr. Partnerships Sales Manager Modern Health (Digital Behavioral Health) Nov 2021 – Dec 2022

- Oversaw end to end revenue generation for a full spectrum behavioral health solution.

- Outperformed targets: 195% (2022), 180% (2021).

- Developed national channel strategy across TPAs and consulting firms.

- Drove large-scale partnerships with Fortune 500 buyers in competitive, multi-stakeholder cycles.

- Executed thought-leadership GTM tactics including webinars and field events. VP of Sales RecoveryOne (Digital MSK/AI-enabled platform) July 2019 – Sept 2020

- Founding sales leader responsible for GTM strategy and first major national partnerships.

- Drove early revenue via Cigna partnership; won 16 national accounts.

- Built commercial function from scratch, including sales team and playbooks.

- Led enterprise expansion strategy and pricing models across B2B channels. Sales & Leadership Roles UnitedHealthcare/UMR + Other Health Tech Startups 2003 – 2019

- Top Business Segment Producer (Enterprise sales)

- Top Hospital Business Segment Producer

- Pinnacle Award Winner

- Managed national sales strategy for employer and payer verticals

- Closed major deals with clients like United Airlines, Allegiance Benefit Administrators, Cigna, State of Missouri

- Led high-performing teams through early-stage startup exits and Fortune 500 ecosystems Education and Development

Hanover College

BA in Administration (In Progress – 4 credits remaining) Sales & Leadership Training:

Greene International

• Sales Foundation

• Sales Foundations II

• Advanced Sales Training

• Advanced Consultative Sales

• Sales Management

Google Cloud Skills Boost:

• Generative AI

• LLMs Fundamentals

• Intro to Responsible AI

Professional Development & Leadership

• Speaking Engagements at industry conferences, ie. Epic Conference, Employer Health Innovation Roundtable (EHIR), BrokerConsultant event, Roundtables, and Webinars

Technical & Tools:

Salesforce HubSpot Gong ZoomInfo LinkedIn Sales Navigator Additional Details

Location: Cold Spring, KY (Suburb of Cincinnati, OH - Eastern US – near major airport) Travel: Willing to travel domestically and internationally / Access to International Airport Other:

• Experienced in scaling distributed remote teams across regions

• Experienced with multiple pricing models, Value Based Care, PEPM/PMPM, Utilization Based, Hybrid Personal:

• College and High School Assistant Football Coach: (Thomas More University / Cincinnati Moeller H.S)

• Announce High School sporting events: (Football, Basketball, Soccer)

Contact this candidate