Product Designer Development

IDC

**/**** - **/****

Principal Product Designer

Architect and designer within the Data and Analytics team for various platforms including Velocity Sales (sales ops) and Knowledge Platform (competitive intelligence).

• Introduced a design + user -first approach to product development process.

• Led user interviews, ideation, concept testing, and synthesis for new platforms and features.

• Leveraged insights for a data-driven approach to cross-product storytelling.

• Collaborated with group lead to build a new team of designers, developers, and project managers.

• Instrumental in revising the IDC business model by simplifying how products are sold and moving to a SaaS model to provide a lower entry point for long-tail customers.

• Led effort in unifying product datasets to reduce duplication and inconsistencies, while providing a single source of truth when combining multiple data sets.

• Continual development of product roadmap around business goals.

IDG

10/2019 - 03/2021

Product Architect

Team lead and designer for Neon, a platform that builds behavioral profiles of companies engaged with IDG B2B properties, with the purpose of revealing potential sales and marketing opportunities.

• Developed concepts, prototypes, and production ready wireframes.

• Worked alongside COO and CIO to build a global team of developers, data scientists, and project managers.

• Developed IDG’s initial version of an intent score by surfacing usage patterns, determining when key job titles are entering the picture, and pinpointing which business locations are most active.

• Provided public-facing API that combined and normalized data from website usage, email newsletter engagement, confirmed projects via call center, events, demand gen, and third-party firmographic enrichment.

Digiday Media

10/2014 - 10/2019

Head of Product and Technology

With a focus on increasing visual and technical standards, my team and I created, developed, integrated, and managed the products and platforms that help facilitate the success and growth of Digiday Media.

• Sites include Digiday.com, ModernRetail.co, and Glossy.co.

• Managed and contributed to development and design.

• Created AdOps department. Ran trafficking, forecasting, and reporting on direct-sold and programmatic advertising across Digiday Media sites, newsletters, and podcasts.

• Transitioned sites to a subscription model using Piano.

• Led creation of Digiday Connect, a platform to connect the buy and sell sides at Digiday Summits through accurate recommendations based on quality, budgets, and interests.

PSFK

10/2010 - 10/2014

Creative Director

• Created for brands (such as Google, Microsoft, Target, Intel, and BMW), managed all things digital, and visualized and executed PSFK’s international event series and exhibitions.

• Built design department at PSFK.

• Worked with clients to visualize trends, with a focus on competing brands, consumer paths, and future retail concepts.

• Design and development of PSFK.com.

WRT Design

03/2007 - 10/2010

Interactive, information and print design for architecture and urban planning projects, and proposals.

Fernley & Fernley

06/2004 - 03/2007

Graphic / Web Designer

Brand development, website development, and migrating existing websites to current standards for non-profit associations.

FAO Schwarz

06/2003 - 12/2003

Designer

Graphic design services for FAO Schwarz, Zany Brainy and The Right Start.

Education

1998-2002

The University of the Arts

Philadelphia, PA

Bachelors of Fine Arts in Graphic Design

Skills

Accessibility (WCAG), AI, AI Prototyping, Data Visualization, Design Systems, Print Design, Product Design, Prototyping, UI/UX Design, Synthesis, User Interviews, Wireframing

Tools

Adobe Creative Suite, Figma, FigJam, Firebase, Jira, Lovable, Pendo, Piano

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