Customer Service Business Development

ROBERT NAEFE

214-***-**** ******@*****.*** Canton, GA

CAREER SUMMARY

Executive Sales & Business Development Professional with 25+ years of experience generating revenue growth and profitability for large to small corporations within highly competitive markets through better sales strategies and business planning, training improvements, financial and competitive analysis, and strategic partnerships. PROFICIENCIES Business Planning, Alignment & Branding

Team Leadership & Mentorship

Retail Sales Development

GTM/Product Launches

Business Performance & Reporting

Sponsorships & Events

Strategic Partnerships

Change Management

EXPERIENCE WIS INTERNATIONAL/ACOSTA 2022 – Present Manager, Retail Analytics

Recruited to integrate and evaluate outsourced contributions for manufacturers, retailers, and consumers through use of 3rd party labor teams.

Currently in collaboration with the Kimberly Clark field team to support sales, data collection, product placement and positioning, and merchandising execution.

Manage Target and Kroger stores within specific regions to engage from the in-store perspective and grow relevant business needs for different sectors with higher profitability.

Capture competitive intel and offer solid training proposals to KC/Crossmark teams. TCL ELECTRONICS COMPANY 2020 – 2022

Director & Account Vice President, Channel & Retail

Managed the NA mobile market (smart phones, headsets, and IoT products), supporting carrier and retail sell-in/sell-thru by developing GTM strategies for TCL-branded devices.

Launched a national campaign for the 10 Pro and 10 L with Best Buy, Amazon, and Wal-Mart that outsold initial forecasts, while future POs continue to increase sizably.

Partnered with Vertex, an exclusive distributor, organizing an online training webinar for regional retailers/MVNOs who feature products online and in-store.

Closed contracts with Best Buy and Walgreens for distribution, contracting KMG to aid in sell-in initiatives, adding Target, Costco, Best Buy, Wal-Mart, and Walgreens. HMD/NOKIA NORTH AMERICA 2019

Head of Retail & Channel

Developed projects that drove awareness, brand recognition, and sell-thru for Best Buy, directing activities that supported Wal-Mart, Cricket, Verizon, and AT&T.

Constructed an outsourced Field Team to drive brand awareness and training at select locations, creating a model that supported Channel expansion and efficiency.

Led the ramp-up of a new program in 6 weeks, shifting from a part-time model to a full-time team of 32, conducting program and product launch training with full execution under budget.

Achieved the logistics and management of 550 Nokia end-cap displays in Best Buy locations, partnering with vendors and increasing sales 2:1 versus uncovered stores.

Facilitated the Nokia Tool Kit Program, providing MDMs with a budget and merchandise inventory to use for activities, training, and special events. ZTE USA NORTH AMERICA 2016 – 2018

Director, Strategic Retail Marketing

Hired to restructure Retail Field Services for one of the leading 5G technology companies; aligned with Marketing assets and delivered support and relevance to 6 sales divisions.

Led sell-thru for Sales and Marketing and served on the Leadership Board. ROBERT NAEFE PAGE 2

Doubled the size of the team and budget within 1 year, providing substantial growth.

Created a new structure that evaluated agency RFPs and used the process to select a new ad agency; replaced the current agency and improved efficiency and cost by 20%+.

Instituted a business planning process based on localized market ownership that became the planning model embraced by all sales divisions.

SAMSUNG ELECTRONICS AMERICA 2012 – 2016

Retail Field Sales, Strategy & Training

Directed 4 teams with 9 direct reports, established directives/KPIs, managed a $150M budget, and drove brand recommendation, sales, and training for 25K retail locations.

Formed GTM strategies for 5+ agencies, resulting in annualized 20% budget increases.

Implemented Field realignment and trained 100K+ reps to launch/sell new products and restructured Field Services that further aligned agencies with a cost savings of $20M+.

Led the development and implementation of a new Retail Division that saved $10M in costs.

Initiated targeted sales/training coverage for the HA division, generating 20% sales increases. SAMSUNG MOBILE PHONES 2010 – 2012

Retail Sales & Marketing

Strategized the direction for the departments, focusing on sell-thru and brand growth.

Achieved a 95% satisfaction rating through surveys of carrier and retail partners.

Realigned structure that aided in providing advanced market intelligence insights.

Spearheaded iconic product launches and initiated a massive retail disruption, altering the status quo of in-field training.

Gained approval for 5+ National Training Manager roles that expanded coverage, while revamping the entire coverage model.

PREVIOUS

EXPERIENCE

MILLER BREWING COMPANY

GSM & Marketing Manager

Directed the activities of the 2nd largest region (8 states and 100 distributors); negotiated national and statewide programs that increased sales by 3M cases annually, developed a marketing plan that generated a 13% profit increase, and gained 950K cases YOY. THE MTH DEGREE

VP, Strategic Initiatives

Served on the Leadership Board; planned and delivered critical business development, secured collaboration of partner’s NDA and commitment, and aided in opening an East Coast office for U.S. and International business, which put the company on target for growth projection of 110% YoY. VISUAL PRESENCE

Chief Strategic Officer

Increased revenue growth by $34M in 2 years by engineering new methodologies and planning processes, designing a new business pipeline, establishing a corporate vision and scope for global expansion, and developing strategic alliances with key agencies. NOKIA MOBILE PHONES

Director of Sales, Indirect Channel & Directory, Retail Sales & Marketing Supervised 25% of the total U.S. volume (Indirect Channel) and $75M in annual business contracts; created innovative programs that generated sales growth of 50%, launched the first retail Field Sales organization in the mobile industry, and expanded outsourcing that included 5+ countries. EDUCATION ST. LEO UNIVERSITY

Bachelor of Arts, English

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