Marketing Manager Los Angeles

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DON R. WHITE “RANDY”

Los Angeles CA 323-***-**** **********.**@*****.*** linkedin.com/in/rwhite75 Professional Summary

Experienced and results-driven Advertising Marketing Manager with over 20+ years of experience in developing and executing high-impact marketing and advertising strategies. Proven ability to drive brand growth, enhance customer engagement, and increase revenue through data-driven marketing initiatives, and multimedia campaigns. Adept at leading cross-functional teams, managing stakeholder relationships, and optimizing marketing efforts across digital, social, and traditional channels. Skilled in business and brand development, market research, SEO management, and content marketing. Strong communicator and strategic thinker, with a track record of aligning marketing initiatives with business objectives to maximize ROI and market share. Experienced in leveraging analytics tools like Google Analytics and HubSpot to track performance, refine strategies, and ensure measurable success. Passionate about building compelling brand narratives that resonate with target audiences, and drive long-term business growth. Skills

Business and Brand Development

Content marketing

Growth marketing

Revenue Generation

Market Research and Analysis

SEO Management

Multimedia campaign management

Marketing communications

Project and Product Management

Client and Executive Consulting

Media planning and buying

Team Development and Management

Stakeholder management

Google Analytics and HubSpot

Professional Experience

MARKETING MANAGER 07/2024 – 03/2025

Capital Group - Los Angeles, CA

As a Marketing Manager, I have driven brand awareness, crafted engaging campaigns, and built strong connections with customers. My role involves market research, campaign management, content creation, and collaboration with sales and product teams to align marketing efforts with business goals while leading the strategic partnership team.

Increased brand awareness by developing targeted marketing campaigns that reached and engaged the right audience.

Boosted customer engagement through compelling content and data-driven marketing strategies.

Drove sales growth by aligning marketing efforts with business objectives and market trends. MARKETING MANAGER 03/2023 - 05/2024

OneForce Inc - Los Angeles, CA

As a Marketing Manager, I have led strategic campaigns, managed branding initiatives, and analyzed market trends to drive growth. I enjoy turning ideas into impactful marketing efforts that resonate with audiences, and contribute to business success.

Prepared marketing campaign budgets with finance personnel.

Analyzed market trends to identify potential opportunities for growth.

Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.

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MARKETING MANAGER 01/2022 - 12/2022

Internet Brands Inc - Los Angeles, CA

As a Marketing Manager, I have developed and executed marketing strategies that boost brand visibility and drive customer engagement. I'm passionate about creating compelling content, optimizing campaigns, and leveraging data to make informed decisions that fuel business success.

Strengthened customer relationships with compelling content and personalized messaging, enhancing brand loyalty.

Led successful product launches that expanded market reach and increased revenue.

Optimized digital marketing efforts, improving lead generation, and reducing acquisition costs. SENIOR MARKETING AND SALES MANAGER 07/2014 - 12/2021 White House Marketing Inc - Corona, CA

As a Senior Marketing and Sales Manager, I have driven revenue growth by developing strategic marketing campaigns, and leading high-performing sales teams. I excel at building strong customer relationships, optimizing sales funnels, and leveraging market insights to increase brand visibility and profitability.

Increased revenue by developing targeted marketing strategies that drove sales growth.

Strengthened brand positioning, leading to higher market share, and customer retention.

Optimized sales funnels, improving conversion rates, and reducing acquisition costs. MARKETING MANAGER 07/2013 - 07/2014

Vantage Promotional Solutions Inc - Los Angeles, CA As a Marketing Manager, I have successfully led campaigns, optimized digital marketing efforts, and built strong brand identities. I thrive on creativity and strategy, ensuring every marketing initiative delivers real impact and drives business growth.

Boosted lead generation by optimizing digital marketing strategies and conversion funnels.

Drove revenue growth by implementing data-driven marketing initiatives and audience segmentation.

Strengthened customer loyalty through compelling content and personalized marketing approaches. ADVERTISING MARKETING MANAGER 10/2006 - 07/2013

Valassis Communications Inc - Los Angeles, CA

As an Advertising Marketing Manager, I have developed and executed high-impact advertising strategies to boost brand visibility and drive sales. I excel at optimizing campaigns, analyzing performance metrics, and ensuring marketing efforts deliver measurable results.

Boosted sales by optimizing advertising strategies across digital and traditional channels.

Strengthened customer acquisition through data-driven audience targeting and messaging.

Enhanced brand loyalty with compelling, high-impact advertising content. Education

Pasadena City College - Pasadena, CA Bachelor of Arts Business Management, 01/1988

Certificates

Google Analytics

HubSpot Inbound Marketing

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