Real Estate Business Development

John Perrillo

San Diego, CA *****

*************@*****.*** 760-***-****

Professional Summary

Motivated and results-driven sales leader with 10+ years of experience in project development, lead generation, and business development across solar, energy storage, and commercial real estate. Proven success in developing high-performing sales strategies, managing key accounts, and exceeding revenue targets. Skilled in consultative selling, team leadership, and process optimization. Passionate about delivering value, building strong client relationships, and driving organizational growth.

Core Skills

● B2B Sales & Sales Strategy

● Account & Territory Management

● Commercial Solar, ESS, and EMS Solutions

● C-Suite & Stakeholder Engagement

● Team Leadership & Mentoring

● Market Trend Analysis

● Proposal Development & Project Bidding

● CRM & Pipeline Management

● Microsoft Office, Helioscope, Proposal Software

Professional Experience

Sales Strategy Consultant – E.S.S Sales & Distribution NeoVolta – Poway, CA

May 2024 – March 2025

● Led development and execution of a comprehensive sales strategy, including structuring a new sales team to drive growth.

● Sold 10 units to the first new direct account for the NV14 E.S.S. since manufacturing launch.

● Created and implemented marketing materials aligned with brand standards to boost lead generation.

● Designed and optimized sales/fulfillment processes, improving customer satisfaction and efficiency.

● Directed company rebranding, from messaging to visual identity, to enhance market positioning.

● Served as the company’s public-facing PR lead at trade shows and within industry networks.

● Managed sales presentations, contract negotiations, and closed deals end-to-end. Regional Sales Manager – E.S.S. / Solar Modules

Canadian Solar Inc. – Remote/Walnut Creek, CA

July 2023 – May 2024

● Top-producing Regional Sales Manager throughout tenure, securing 50-unit annual direct account ($450K).

● Developed and executed strategic sales plans across the Western region.

● Analyzed market trends to identify expansion opportunities and mitigate competitive risks.

● Mentored and trained sales teams to exceed KPIs; enhanced performance via coaching and development.

● Maintained strong distributor, client, and partner relationships while resolving escalated issues.

● Provided regular sales reporting to senior leadership and collaborated with cross-functional teams.

● Managed regional budget to maximize ROI on sales activities and lead generation. Account Executive – Commercial PV/ESS/EMS/EV Chargers Motive Energy – Fountain Valley, CA (Semi-Remote)

June 2022 – July 2023

● Closed high-value deals with average sale size of $1M; largest was $6.9M (City of Thousand Oaks).

● Developed tailored sales strategies; consistently hit or exceeded quarterly revenue targets.

● Built strong relationships with executive-level buyers across multiple verticals.

● Navigated complex sales cycles using consultative and solution-based approaches.

● Delivered impactful product demos addressing technical and financial challenges.

● Collaborated with internal teams (Engineering, Construction, Finance, OMS, etc.) for seamless delivery.

● Provided market insights and feedback to influence product roadmap and sales strategy. Owner / Operator – Residential & Commercial Solar

WiseSolar LLC – San Diego, CA

Jan 2021 – Present

● Founded and operated a solar company focused on residential and small commercial installs.

● Managed end-to-end operations including sales, permitting, and project execution.

● Delivered customized solar solutions and maintained high customer satisfaction. Operations Manager

Power Home Remodeling – Denver, CO

Aug 2018 – 2021

● Oversaw regional operations and team performance for large-scale home remodeling projects.

● Managed project timelines, contractor coordination, and customer service standards. National Account Executive

Reliant Funding – San Diego, CA

June 2017 – July 2018

● Developed new accounts and provided financial solutions to small-to-medium-sized businesses.

● Negotiated and closed funding deals, delivering tailored financing plans. Commercial Real Estate Broker

Lee & Associates – San Diego, CA

2014 – 2017

● Specialized in investment sales and leasing within commercial real estate markets.

● Built strong networks with investors and property owners; managed CRE transactions from sourcing to closing.

Education

California State University – San Marcos, CA

Bachelor of Arts in Business Administration – Marketing 2008 – 2013

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